A rilru a buai em em a, a 0 rilru a hah em em bawk a, a rilru a buai em em bawk a. Hmun
Parent company Diageo of Guinness-in UK-a non-alcoholic beer an trial zauh leh Ireland-a Guinness 0.0 an tlangzarh hnuah, he pawl hian Irish market-a zu tel lo in hmasa ber Rockshore 0.0 an tlangzarh a, hei hian zu ni lo beverages mamawhna sang tak, flavor hloh loh a awm tih a tarlang. He thil thar hi Rockshore Lager classic-a thil tel pali aṭanga siam a ni a, zu paih chhuah leh signature flavor humhalh a nih theih nan siam ṭhat a ni.
A bik takin Rockshore 0.0 hian health-conscious consumer-te chu a calorie profile hniam tak (100ml-ah calorie 14 chauh leh 500ml bottle-a calorie 70 chauh a nei a), phurrit tel lova zu in tumte tan chuan duhthlanna ṭha tak a ni. Tunah hian Republic of Ireland leh Northern Ireland-a supermarket-ah 500ml can paliah supermarket-ah lei theih a ni mek a, retail channel tam zawkah pawh a zau chak hle tura ngaih a ni.
Non-alcoholic product line tihzauh hian Diageo-in UK-a Guinness 0.0 non-alcoholic stout a trial hlawhtling tak a ni. Guinness 0.0 hi London leh hmun dangah hmun thlan bik, SoHo-a Devonshire Pub-ah te a awm tawh a, hei hi pin khatah pound 6.35 ($8.34) a ni a, a chhanna ropui tak a ni.
khawvel pum huapa thil awm dan Zu ruih loh beer-a
Khawvel puma zu awm lohna beer market chu a pung zel a, kum 2024-ah chuan dollar tluklehdingawn 25 chuang zet industry a nih theih beisei a ni a, industry research leh market forecast-te chuan 8% zetin a pung dawn a ni. Hetianga a punna rate hi traditional beer market-a growth rate beisei aia sang a ni (1.8%) a, khawvel puma zu tel lo beer-te growth momentum chak tak a lantir bawk.
Khawvel hmun hrang hranga hriselna chungchanga hriatna a pun zel avangin consumer-te chuan calorie hniam, zu tel lo in tur an thlang nasa hle a; Zu tel lo beer hi consumer tam tak tan chuan a calorie hniam leh zu ni lo a nih avangin duhthlan tur lar tak a ni ta a ni.
He hmun hi a chi hrang hranga a inthlak danglam (diversification) chu non-alcoholic drinks market-a share tihpun zelna atana thil pawimawh tak pakhat a ni ta a ni. He trend hian market-a inthlak danglamna a thlen mek a, consumer-te chuan social leh leisure occasion hrang hrang atan flexible drinks an phut nasa hle a, chu chuan zu tel lo beer market chu a tizau chak hle a ni. He consumer preferences inthlak danglamna hian mipuite mamawh hriselna, lirthei himna leh hun hrang hranga a remchan dan a phuhruk mai bakah, zu ni lo beverage market, a bik takin zu ni lo beer segment hmasawnna chak tak a thlen bawk.
Chubakah, ram leh bial thenkhatah chuan zu in chungchanga dan khauh tak siam chuan zu awm lohna beer market a tipung a ni. Entirnan, Middle East Region hian Prohibition Policy avang hian zu awm lohna beer an mamawh em em a ni.
Tun hnaiah thil chiang tak a lo chhuak a - thalai tam zawk chuan zu tlem emaw, no-alcohol emaw thil siam lam an hawi ta a ni. Kum 18 atanga 24 inkar zinga a chanve vel chuan heng in tur hi a chang chuan emaw, a hun takah emaw an in thin a, zaa 39 aia tam chuan zu an in lo tak tak lo niin Portman Group report chuan a tarlang. He data hian tunlai thalaiten hriselna an ngaih pawimawhzia a tilang mai ni lovin, 'most sober' era lo thlen thu a puang bawk.
Zu in tel lo thil siam hian zu in dan hlui aiin hlawkna engemaw zat a pe a ni.
Pakhatnaah chuan an hrisel zawk. Zu in tlakchham hian taksa tana harsatna awm thei a tlem phah a ni. Chutih rual chuan zu tel lo thil tam tak pawh hian sugar hniam leh calorie hniam lam an ngaihtuah a, hei hi tunlai mite’n ei leh in hrisel an zawn nen a inmil zawk a ni.
Pahnihnaah chuan, non-alcoholic products thlum hi a chi hrang hrang a awm a, sweet emaw bitter duh emaw pawh nise, i duh duh i hmu thei a ni.
A tawp berah chuan zu tel lo thil siam hian hman theihna zau zawk a nei a ni. Zu tel lo thil siam hi lirthei khalh, naupai enkawlna leh hnathawhna hmun atan a tha hle.
Dik tak chuan, zu ruih lohna beer hian market potential engemaw tak a lantir a, a bik takin khawthlang, European leh American market-ah te pawh a lang a, mahse rinhlelhna tam tak a tawk bawk a, chu chu zu leh wine tel lo beer ang chi te hi a ni em? Zu tel lovin engtin nge tipsy i neih thin? Taste leh texture control dan tur pawh hi zu tel lo brand siamna atana thil pawimawh tak a ni.
Chinese market-ah chuan zu in loh tur beer mamawhna nei customer pawl an awm a, mahse a scene siam dan leh a chunga harsatna awmte hi hmanhmawh taka chinfel a ngai a ni. Zu tel loh beer chu consumer-te hnena hralh dan chu industry pum puiin harsatna an tawh fo a ni ta