Ingabe ubhiya onama-alcohol-free the ikusasa?

Ngemuva kwesimemezelo yi-diageo yenkampani yabazali ye-Guiinness yokwandisa isivivinyo sayo sikabhiya ongewona utshwala e-UK futhi yethule i-roinshore 0.0, isiphuzo sayo sokuqala esingesilo utshwala se-floins angewona utshwala ngaphandle kokulahlekelwa ukunambitheka. Umkhiqizo omusha ususelwa ezithakweni ezine ze-rockshore lager yasendulo, ehlisiwe ukususa utshwala futhi uqinisekise ukuthi ukunambitheka kwesiginesha kugciniwe.

Ikakhulu, i-rockshore 0.0 idonsele abathengi abanolwazi lwezempilo ngephrofayili yalo ephansi yekhalori (amakhalori angama-14 kuphela nge-100ml nama-kilojoule angama-70 ebhodleleni elingu-500ml), okwenza kube yisinqumo esihle salabo abafuna ukuwaphuza ngaphandle komthwalo. Isiphuzo njengamanje siyatholakala ezitolo ezinkulu eRiphabhulikhi yase-Ireland naseNyakatho Ireland kumathini amane angama-500ml futhi kulindeleke ukuthi anwebe ngokushesha eziteshini zokuthengisa eziningi.

Ukwanda komugqa womkhiqizo ongewona utshwala kulandela ukuqulwa kwe-Diageo okuphumelelayo kwe-Guinness of Guinness 0.0 Stout e-UK. UGuinness 0.0 ubukade utholakala ezindaweni ezikhethiwe eLondon nakwezinye izindawo, njenge-devonsire pub e-soho, kumakhilogremu ayi-6.35 ($ 8.34) iphinikhodi, ukuphendula okukhulu.

Izitayela Zomhlaba Wonke ku- Alcohol-Free Beer

Imakethe kabhiya yamahhala yomhlaba wonke iyaqhubeka nokukhula kanti kulindeleke ukuthi ibe yimboni engaphezu kwama- $ 25 billion ngo-2024, ibhalisa isilinganiso sokukhula kwama-8%, ngokusho kocwaningo lwezimboni kanye nokubikezela kwemakethe. Lesi silinganiso sokukhula siphakeme kakhulu kunezinga lokukhula okulindelekile lemakethe yendabuko yendabuko (1.8%) futhi libonisa umfutho wokukhula oqinile wobhiya ongenawo utshwala emhlabeni wonke.

Njengoba ukuqwashisa ngezempilo kukhuphuka emhlabeni wonke, abathengi baya ngokuya becela amakhalori aphansi, angewona atshwala; Ubhiya wamahhala we-Alcohol usephenduke ukhetho oludumile kubathengi abaningi ngenxa yekhalori yaso ephansi ne-non-alcoholic.

Ukuhlukaniswa kwesigameko sekusenye yezinto ezibalulekile zokunwetshwa okuqhubekayo kwesabelo semakethe yeziphuzo ezingeyona etshwala. Lo mkhuba ushintsha izinguquko emakethe njengoba abathengi bathola iziphuzo eziguqukayo zezikhathi ezahlukahlukene zenhlalo nezokuzilibazisa, okuzosheshisa ukwanda okusheshayo kwemakethe ye-Alcohol-Free Beer Market. Lolu shintsho ekukhetheni kwabathengi aluhlangabezani kuphela nezidingo zabantu zezempilo, ukuphepha kokushayela kanye nokufaneleka kwezikhathi ezahlukahlukene, kodwa futhi kukhuthaza ukukhula okunamandla kwemakethe engeyona yotshwala, ikakhulukazi ingxenye yebhiya engeyona yotshwala.

Ngaphezu kwalokho, kwamanye amazwe kanye nezifunda, imithetho eqinile ekusetshenzisweni kotshwala ithuthukise ukukhula kwemakethe yamahhala katshwala. Isibonelo, isifunda sase-Middle East sinesidingo esinamandla sobhiya ongenawo utshwala ngenxa yenqubomgomo yenqatshelwe.

Eminyakeni yamuva nje, kwaqhamuka inkambiso ecacile - abantu abasha ngokwengeziwe baphendukela emikhiqizweni ephansi yotshwala noma engekho. Cishe uhhafu wabantu abaneminyaka engu-18- kuya kwezingu-24, baphuza lezi ziphuzo ngezikhathi ezithile noma njalo, ngamaphesenti angaphezu kwama-39 angaphuzi nakancane, ngokusho kombiko weqembu lePortman. Le datha ayivezi nje kuphela ukubaluleka kwentsha yesimanjemanje ibeka ezempilo, kepha futhi igcina ukufika kwenkathi ye- 'eningi kakhulu.

Imikhiqizo engenayo i-Alcohol inikeza inzuzo eningi ngaphezu kweziphuzo zendabuko.

Okokuqala, banempilo. Ukuntuleka kotshwala kusho ukulimala okungaba khona emzimbeni. Ngasikhathi sinye, imikhiqizo eminingi engenayo yotshwala nayo igxile kushukela ophansi namakhalori aphansi, okuhambisana nokulandela abantu banamuhla kokudla okunempilo.

Okwesibili, ukunambitheka kwemikhiqizo engeyona yotshwala kuhlukahluka, noma ngabe uthanda okumnandi noma okubabayo, ungathola ukunambitheka kwakho.

Ekugcineni, imikhiqizo engenayo i-Alcohol-Free ibe nokusebenza okubanzi. Imikhiqizo engenayo i-Alcohol ilungele ukushayela, ukunakekelwa kokukhulelwa, kanye nendawo yokusebenza.

Kuyiqiniso, ubhiya wamahhala wotshwala ukhombisile amandla athile emakethe, ikakhulukazi ezimakethe zaseNtshonalanga, e-European kanye naseMelika, kodwa futhi ubhekene nokungabaza okuningi, njengobhiya ngaphandle kotshwala noma iwayini? Uthola kanjani amathiphu ngaphandle kotshwala? Ungayilawula kanjani ukunambitheka nokuthungwa nakho kuyinto ebalulekile ekhathaza ukuthuthukiswa kwemikhiqizo yama-Alcohol-Free.

Emakethe yaseChina, kuneqembu lamakhasimende anesidingo sobhiya ongenalo utshwala, kepha ukudalwa kwesigameko nezinkinga ezingenhla kudingeka zixazululwe ngokuphuthumayo. Ungayithengisa kanjani ubhiya ongenawo owakheni kubathengi ube yinkinga evamile ebhekene nayo yonke imboni