Inzoga zitarimo inzoga Ejo hazaza?

Nyuma y’itangazwa n’isosiyete y’ababyeyi Diageo ya Guinness yo kwagura igeragezwa ry’inzoga zidafite inzoga mu Bwongereza no gushyira ahagaragara Guinness 0.0 muri Irilande, iri tsinda ryatangije Rockshore 0.0, ikinyobwa cyayo cya mbere kitarimo inzoga ku isoko rya Irilande, kigaragaza ko hakomeje kwiyongera ku binyobwa bidasindisha nta gutakaza uburyohe. Igicuruzwa gishya gishingiye ku bintu bine bigize ibintu bisanzwe bya Rockshore Lager, byanonosowe kugira ngo bikureho inzoga kandi byemeze ko uburyohe bw'umukono bubikwa.

By'umwihariko, Rockshore 0.0 yakwegereye abaguzi bita ku buzima hamwe na karori nkeya (karori 14 gusa kuri 100ml na karori 70 mu icupa rya 500ml), bituma ihitamo neza kubashaka kunywa nta mutwaro. Kuri ubu ikinyobwa kiboneka mu maduka manini yo muri Repubulika ya Irilande na Irilande y'Amajyaruguru mu bombo bune 500ml kandi biteganijwe ko yaguka vuba kugera ku miyoboro myinshi yo gucuruza.

Kwiyongera k'umurongo utarimo inzoga ukurikira Diageo yatsinze igeragezwa rya Guinness 0.0 idafite inzoga mu Bwongereza. Guinness 0.0 yaboneka ahantu hatoranijwe i Londere n'ahandi, nka Devonshire Pub muri Soho, ku biro 6.35 ($ 8.34) pin, kugirango abantu benshi babisubize.

Inzira yisi yose muri byeri idafite inzoga

Isoko ry’inzoga ridafite inzoga ku isi rikomeje kwiyongera kandi biteganijwe ko mu 2024 rizaba inganda zirenga miliyari 25 z'amadolari, zikaba ziyongera ku gipimo cya 8%, nk'uko ubushakashatsi bw’inganda n’iteganyagihe bibiteganya. Iterambere ry’ubwiyongere rirenze cyane igipimo cyiyongera cy’isoko ry’inzoga gakondo (1.8%) kandi ryerekana umuvuduko ukabije w’inzoga zitagira inzoga ku isi.

Mugihe ubumenyi bwubuzima bwiyongera kwisi yose, abaguzi bagenda bahitamo ibinyobwa bike bya kalori, ibinyobwa bidasindisha; Inzoga zitagira inzoga zabaye amahitamo akunzwe ku baguzi benshi bitewe na karori nkeya hamwe na kamere itari inzoga.

Gutandukana kwahantu byabaye kimwe mubintu byingenzi byogukomeza kwaguka kumugabane wisoko ryibinyobwa bidasindisha. Iyi myumvire itera impinduka ku isoko mugihe abaguzi bagenda basaba ibinyobwa byoroshye mugihe cyimibereho itandukanye n’imyidagaduro, ari nako byihutisha kwaguka byihuse ku isoko ry’inzoga zitagira inzoga. Iri hinduka mubyifuzo byabaguzi ntabwo rihura gusa nubuzima bwabantu bakeneye ubuzima, umutekano wo gutwara no gukwirakwira mubihe bitandukanye, ariko kandi biteza imbere iterambere ryisoko ryibinyobwa bidasindisha, cyane cyane igice cyinzoga zitarimo inzoga.

Byongeye kandi, mu bihugu no mu turere tumwe na tumwe, amategeko akomeye yerekeye kunywa inzoga yatumye iterambere ry’isoko ry’inzoga ridafite inzoga. Kurugero, akarere k'iburasirazuba bwo hagati gakeneye cyane inzoga zitagira inzoga kubera politiki yo kubuza.

Mu myaka yashize, hagaragaye inzira igaragara - urubyiruko rwinshi ruhindukirira inzoga nke cyangwa inzoga. Raporo y’itsinda rya Portman ivuga ko hafi kimwe cya kabiri cy’abana bafite hagati y’imyaka 18 na 24 banywa ibyo binyobwa rimwe na rimwe cyangwa buri gihe, aho abarenga 39 ku ijana batanywa na gato. Aya makuru ntagaragaza gusa akamaro urubyiruko rwiki gihe rushyira mubuzima, ahubwo runatangaza ko hageze 'ibihe byiza cyane'.

Ibicuruzwa bitarimo inzoga bitanga inyungu nyinshi kurenza ibinyobwa bisindisha.

Icya mbere, bafite ubuzima bwiza. Kubura inzoga bivuze ko bishobora kwangiza umubiri. Muri icyo gihe, ibicuruzwa byinshi bitarimo inzoga na byo byibanda ku isukari nke na karori nke, ibyo bikaba bihuye cyane n’uko abantu ba none bakurikirana indyo yuzuye.

Icya kabiri, uburyohe bwibicuruzwa bitarimo inzoga buratandukanye, waba ukunda uburyohe cyangwa umururazi, urashobora kubona uburyohe bwawe.

Hanyuma, ibicuruzwa bitarimo inzoga bifite akamaro kanini. Ibicuruzwa bitarimo inzoga nibyiza byo gutwara, kwita ku gutwita, no ku kazi.

Birumvikana ko byeri idafite inzoga yerekanye ubushobozi bwisoko runaka, cyane cyane mumasoko yuburengerazuba, Uburayi na Amerika, ariko kandi ihura nugushidikanya kwinshi, nka byeri idafite inzoga cyangwa vino? Nigute ushobora kubona inama idafite inzoga? Uburyo bwo kugenzura uburyohe nuburyo nabyo ni ikintu cyingenzi kibangamira iterambere ryibicuruzwa bitarimo inzoga.

Ku isoko ry’Ubushinwa, hari itsinda ryabakiriya bakeneye inzoga zidafite inzoga, ariko kurema ibibera nibibazo byavuzwe haruguru bigomba gukemurwa byihutirwa. Uburyo bwo kugurisha inzoga zitagira inzoga kubaguzi byabaye ikibazo rusange gihura ninganda zose