Mu myaka egiyise, ebyokunywa ebitaliimu ssukaali bifuuse bya ttutumu, era caayi ataliimu ssukaali akyusizza okuva ku 'ekyokunywa ekisinga obuzibu' okutuuka ku 'omugga ogw'oku ntikko' mu birowoozo by'abaguzi, ne bafuna omuwendo omunene ogw'abawagizi abato. Kirungi okussaayo omwoyo ku ekyo Japan ne South Korea, ebirina obuwangwa bwa caayi n’emize egy’omutindo, bikyalina ekifo kinene okugaziya akatale ka caayi akataliimu ssukaali ow’awaka.
Mu mwaka gwa 2023, okutunda caayi atalina ssukaali mu Japan kujja kuba kwa bitundu 82.5% ku byonna ebitundibwa mu katale, ate South Korea egenda kukola ebitundu 79.1%, okumpi ne Japan. Mu mwaka gwa 2023, okutunda caayi wa Sugen mu China mu by’amaguzi mu maduuka kujja kukola ebitundu 9.5% byokka ku byonna ebitundibwa mu katale, nga kino kikyalina ekituli kinene ne Japan ne South Korea.
Kale, omutwe gw’ebitongole bya caayi ebitaliimu ssukaali alaba bitya akatale ka caayi akataliimu ssukaali akali mu bidomola aka leero akatali kamu?
. Mu 2025, akatale ka caayi akataliimu ssukaali kayinza okuleeta 'fierce battle moment'. Suntory, erimu essuubi olw'okukula kw'ebyokunywa ebitaliimu ssukaali okutambula obutasalako, nayo ekyusizza 'way ya Selling', era n'elangirira kumpi ebintu ebipya 10 mu mukka ogutatera kulabika mu lukungaana lw'abasuubuzi nga January 13.
Oluvannyuma lw’okusunsulamu ebintu bino ebipya, tukizudde nti ebyokunywa ebitaliimu ssukaali ebikiikirirwa caayi ataliimu ssukaali bye bikyali eby’obuyiiya mu Suntory. Emabega w’obuyiiya buno obw’enjawulo, tulaba obwetaavu bw’abaguzi obulongooseddwamu ebyokunywa ebitaliimu ssukaali.
Mu mwaka gwa 2022, obwetaavu bw’ebyokunywa ebiramu bujja kulinnya. Okuyita mu kwekenneenya omuwendo omunene ogw'abaguzi okwekenneenya, kiyinza okuzuulibwa nti mu ndowooza ya 'obulamu awatali buzito', abaguzi essira baliteeka ku '0 sukaali', '0 amasavu', 'ebintu ebisookerwako eby'obutonde' n'ebirala. Mu mulembe guno, amakampuni amanene ag'ebyokunywa ne kapito gayingidde akatale, nga ga maanyi ku yintaneeti n'engeri zonna eza '0' ezaalangirirwa ng'ekifo eky'okutunda eky'ebintu '0 series'.
Nga enkulaakulana y'akatale, 'Three Zero' efuuse 'basic requirement', era abaguzi batandika okuteeka mu maaso ebyetaago ebisinga okulongoosebwa. Obuyiiya n’okusanyuka byeyongera okuba ebikulu mu kuyiiya ebintu, era abaguzi baagala nnyo okunoonyereza ku buwoomi obutasuubirwa. Okusinziira ku INNOVA Market Insights’ Top 10 Global Food and Beverage Trends 2025, omuze ogw’okusatu kwe kutondawo obuwoomi. [5].
Mu kwanukula emitendera gino, caayi ataliimu ssukaali naye abadde n’obulagirizi bw’enkulaakulana obw’enjawulo ennyo era obusengekeddwa, era ebika bitandise okuyiiya okuva mu bipimo ebingi ng’ebika bya caayi n’okugaziya ekika, okuyiiya obuwoomi, n’ebifo eby’okugabanyaamu.
Okuva mu lukungaana luno olw’abasuubuzi, twakizudde nti Suntory egenda mu maaso obulagirizi bw’enkulaakulana y’obuyiiya buno obulongooseddwa. Ebika tebikoma ku kussa maanyi ku muwendo gw’ebintu ebipya, wabula era binywerera ku buyiiya bw’omuwendo gw’obwetaavu bw’abaguzi okusooka, era bigoberera okussa essira eryenkanankana ku bungi n’omutindo.
Mu lupapula luno, tugenda kwogera ku ngeri Suntory, ng’ekitongole ekikulembedde mu kunywa caayi ataliimu ssukaali, gye kikozesa obumanyirivu bwayo mu nkulaakulana mu Japan okutumbula obuyiiya bw’okuteeka mu kitundu caayi ataliimu ssukaali mu China n’okutuukiriza ebyetaago by’abaguzi ebigabanyizibwamu ebitundutundu. Suntory akwatagana n’omutindo gw’akatale k’okubwatuka kw’ebyobulamu n’okutongoza ebintu ebipya. Oyinza otya okunoonyereza ku bifo ebipya eby’okukulaakulana ng’oyambibwako enkola empya erongooseddwa ey’okuyiiya ebintu?
