Ibinyobwa bidafite isukari byaturikiye mu kwamamara mu myaka yashize. Wigeze utangiza ibicuruzwa bishya?

Mu myaka yashize, ibinyobwa bitarimo isukari bimaze kumenyekana, kandi icyayi kitarimo isukari cyahindutse kiva kuri 'ikinyobwa kitoroshye ' gihinduka 'umugezi wo hejuru ' mu bitekerezo by’abaguzi, bituma abafana benshi bakiri bato. Birakwiye ko twitondera ko Ubuyapani na Koreya yepfo, bifite umuco wicyayi bisanzwe hamwe ningeso, biracyafite umwanya munini wo kwagura isoko ryicyayi ridafite isukari murugo.

Mu 2023, kugurisha icyayi kitagira isukari mu Buyapani bizagera kuri 82.5% by’igurishwa ry’icyayi cyose, naho Koreya yepfo izaba 79.1%, hafi y’Ubuyapani. Mu 2023, igurishwa ry’icyayi kitarimo isukari mu Bushinwa rizaba 9.5% gusa by’igurishwa ry’ibinyobwa by’icyayi, bigifite icyuho gikomeye n’Ubuyapani na Koreya yepfo.

None, nigute umuyobozi wibigo byicyayi bitarimo isukari abona isoko ryicyayi ryuzuye icupa ryuzuye-isoko ryicyayi?

'Twifashishije uburambe bwiterambere ry’isoko ry’ibinyobwa by’Ubuyapani kuva mu 1985, twabonye ko ubwiyongere bukomeje bw’ibicuruzwa bitarimo isukari n’ibisukari bike bitasimbuye umugabane wambere w’ibinyobwa birimo isukari, ahubwo byafunguye isoko ryiyongera, bityo bituma isoko rusange ry’ibinyobwa rigera ku ntera nshya y’iterambere, ' Tetsuho Kikuchi, umuyobozi w’ishoramari rya Suntori (Ubushinwa). Muri 2025, isoko ryicyayi ridafite isukari rishobora gutangiza 'igihe cyintambara ikaze '. Suntory, ifite ikizere cyo gukomeza kwiyongera kw'ibinyobwa bitarimo isukari, yanahinduye 'uburyo bwo kugurisha ', anatangaza ibicuruzwa bishya bigera ku 10 mu mwuka udasanzwe mu nama y'abacuruzi ku ya 13 Mutarama.

Nyuma yo gutondekanya ibyo bicuruzwa bishya, dusanga ibinyobwa bitarimo isukari bigereranywa nicyayi kitarimo isukari biracyari intego yibanze ya Suntory. Inyuma yibi bicuruzwa byihariye, tubona abakiriya bakeneye kunonosora ibinyobwa bitarimo isukari.

Muri 2022, icyifuzo cyibinyobwa cyiza kiziyongera. Binyuze mu isesengura ry’umubare munini w’abaguzi, ushobora gusanga mu gitekerezo cya 'ubuzima butagira umutwaro ', abaguzi bibanda kuri '0 isukari ', '0 ibinure ', 'ibikoresho fatizo bisanzwe ' nibindi. Muri ubu buryo, ibihangange byibinyobwa nigishoro byinjiye ku isoko, byibanze kumurongo hamwe nubwoko bwose bwa '0 ' byatangajwe nkigurisha ryibicuruzwa '0 urukurikirane '.

Hamwe niterambere ryisoko, 'bitatu zeru ' byahindutse 'icyifuzo cyibanze ', kandi abaguzi batangira gutanga ibyifuzo byinshi binonosoye. Guhanga no kwinezeza birahambaye muguhanga ibicuruzwa, kandi abaguzi bashishikajwe no gushakisha uburyohe butunguranye. Dukurikije isoko rya Innova Isoko ryambere 10 ryambere ryibiryo n'ibinyobwa ku isi 2025, inzira ya gatatu ni ugukora uburyohe. [5]

Mu gusubiza ibyo bigenda, icyayi kitarimo isukari nacyo cyagize icyerekezo cyiterambere kandi gitandukanye, kandi ibicuruzwa byatangiye guhanga udushya duhereye ku bwoko butandukanye nk'ubwoko bw'icyayi no kwagura ibyiciro, guhanga uburyohe, no kwerekana ibice.

Duhereye kuri iyi nama y'abacuruzi, twasanze Suntory itera imbere icyerekezo cyiterambere cyu guhanga udushya. Ibicuruzwa ntabwo byibanda ku mubare w’ibicuruzwa bishya gusa, ahubwo binubahiriza agaciro k’udushya tw’umuguzi ubanza, kandi bigakomeza gushimangira ubwinshi nubwiza.

Muri iyi nyandiko, tuzaganira ku buryo Suntory, nkumushinga wambere w’icyayi kitarimo isukari, ikoresha uburambe mu iterambere ry’Ubuyapani mu guteza imbere udushya tw’icyayi kitarimo isukari mu Bushinwa no guhaza ibyifuzo by’abaguzi. Suntory ikomeza kugendana nisoko ryubuzima buturika kandi itangiza ibicuruzwa bishya. Nigute ushobora gushakisha ingingo nshya zo gukura hifashishijwe ingamba nshya zo guhanga ibicuruzwa?