Ibinyobwa bidafite isukari byaturikiye mu kwamamara mu myaka yashize. Wigeze utangiza ibicuruzwa bishya?

Mu myaka yashize, ibinyobwa bitarimo isukari bimaze kumenyekana, kandi icyayi kitarimo isukari cyahindutse kiva kuri 'ikinyobwa kitoroshye ' gihinduka 'umugezi wo hejuru ' mu bitekerezo by’abaguzi, cyunguka umubare munini w’abafana bato. Birakwiye ko twitondera ko Ubuyapani na Koreya yepfo, bifite umuco wicyayi hamwe ningeso zisanzwe, biracyafite umwanya munini wo kwagura isoko ryicyayi ridafite isukari murugo.

Mu 2023, kugurisha icyayi kitarimo isukari mu Buyapani bizagera kuri 82.5% by’igurishwa ry’icyayi cyose, naho Koreya yepfo izaba 79.1%, hafi y’Ubuyapani. Mu 2023, igurishwa ry’icyayi kitarimo isukari mu Bushinwa rizaba 9.5% gusa by’igurishwa ry’ibinyobwa by’icyayi, bigifite icyuho gikomeye n’Ubuyapani na Koreya yepfo.

None, nigute umuyobozi wibigo byicyayi bitarimo isukari abona isoko ryicyayi ryuzuye icupa ryuzuye-isoko ryicyayi?

Tetsuho Kikuchi, umuyobozi ushinzwe ishoramari rya Suntori (Ubushinwa) yagize ati: '' Twifashishije uburambe bwiterambere ry’isoko ry’ibinyobwa by’Ubuyapani kuva mu 1985, twabonye ko ubwiyongere bukomeje bw’ibicuruzwa bitarimo isukari n’ibisukari bike bitasimbuye umugabane wambere w’ibinyobwa birimo isukari, ahubwo byafunguye isoko ryiyongera, bityo bituma isoko rusange ry’ibinyobwa rigera ku ntera nshya y’iterambere. ' Muri 2025, isoko ryicyayi ridafite isukari rishobora gutangiza 'igihe cyintambara ikaze '. Suntory, yizeye ko izamuka ry’ibinyobwa bidafite isukari bikomeje, naryo ryahinduye 'uburyo bwo kugurisha ', kandi ritangaza ibicuruzwa bishya bigera ku 10 mu mwuka udasanzwe mu nama y’abacuruzi ku ya 13 Mutarama.

Nyuma yo gutondekanya ibyo bicuruzwa bishya, dusanga ibinyobwa bitarimo isukari bigereranywa nicyayi kitarimo isukari biracyari intego yibanze ya Suntory. Inyuma yibi bicuruzwa byihariye, tubona abakiriya bakeneye kunonosora ibinyobwa bitarimo isukari.

Muri 2022, icyifuzo cyibinyobwa cyiza kiziyongera. Binyuze mu isesengura ry’umubare munini w’abaguzi, ushobora gusanga mu gitekerezo cya 'ubuzima butagira umutwaro ', abaguzi bibanda kuri '0 isukari ', '0 ibinure ', 'ibikoresho fatizo bisanzwe ' nibindi. Muri ubu buryo, ibihangange byibinyobwa nigishoro byinjiye ku isoko, byibanze kumurongo hamwe nubwoko bwose bwa '0 ' byatangajwe nkibicuruzwa byibicuruzwa '0 bikurikirana '.

Hamwe niterambere ryisoko, 'bitatu zeru ' byahindutse 'icyifuzo cyibanze ', kandi abaguzi batangira gutanga ibyifuzo byinshi binonosoye. Guhanga no kwinezeza birahambaye muguhanga ibicuruzwa, kandi abaguzi bashishikajwe no gushakisha uburyohe butunguranye. Dukurikije isoko rya Innova Isoko rya Top 10 ryambere ryibiryo n'ibinyobwa ku isi 2025, inzira ya gatatu ni uguhimba uburyohe. [5]

Mu gusubiza ibyo bigenda, icyayi kitagira isukari nacyo cyagize icyerekezo cyiterambere kandi gitandukanye, kandi ibirango byatangiye guhanga udushya duhereye ku bwoko butandukanye nk'ubwoko bw'icyayi no kwagura ibyiciro, guhanga uburyohe, no kwerekana ibice.

Duhereye kuri iyi nama y'abacuruzi, twasanze Suntory itera imbere icyerekezo cyiterambere cyu guhanga udushya. Ibicuruzwa ntabwo byibanda ku mubare w’ibicuruzwa bishya gusa, ahubwo binubahiriza agaciro k’udushya tw’ibanze ku baguzi, kandi bigakomeza gushimangira ubwinshi n’ubuziranenge.

Muri iyi nyandiko, tuzaganira ku buryo Suntory, nkumushinga wambere w’icyayi kitarimo isukari, ikoresha uburambe mu iterambere ry’Ubuyapani mu guteza imbere udushya tw’icyayi kitarimo isukari mu Bushinwa no guhaza ibyifuzo by’abaguzi. Suntory igendana nisoko ryisoko ryubuzima buturika kandi ritangiza ibicuruzwa bishya. Nigute ushobora gushakisha ingingo nshya ziterambere hifashishijwe ingamba nshya zo guhanga ibicuruzwa?