Sugar-free drinks hi tun hnaiah a lar hle a, a lar hle. Thil thar i tlangzarh tawh em?

Tun hnaiah chuan sugar tel lo in tur chu a lar chho ta hle a, sugar tel lo tea chu 'a harsa ber' aangin a danglam ta a, consumer rilruah top stream'-ah a inthlak a, fans halai tam tak a nei ta a ni. Japan leh South Korea, standard tea culture leh habit inang nei te pawhin domestic sugar tel lo tea market tihzauh nan hmun zau tak an la nei tih hi ngaihven hlawh tak a ni.

Kum 2023-ah chuan Japan rama sugar-free tea hralhna chu retail-a hralh chhuah zawng zawng aṭanga 82.5% a ni ang a, South Korea erawh chu 79.1% a ni ang a, Japan nen an inhnaih hle ang. Kum 2023-ah chuan China rama Sugen-free tea retail-a hralhna chu tea drinks hralhna hralhna zawng zawng aṭanga 9.5% chauh a ni ang a, Japan leh South Korea-te nen hian gap lian tak a la nei a ni.

Chuti a nih chuan, sugar-free tea enterprise hotu chuan tunlai sugar-free ready-drink tea market-a bottle-a siam, sugar-free-a siamte chu engtin nge an hmuh?

'Kum 1985 aanga Japanese Beverage Market hmasawnna tawn hriatte chu sugar-free leh sugar low-sugar-a thil siamte han zelna hian sugar-sweetened beverages-a a chang hmasa ber chu a thlak danglam lo va, incremental market a hawng a, chu chuan beverage market pumpui chu hmasawnna kawng thar a thlen a ni tih kan hmu chhuak a ni,' tiin Tetsuho Kikuchi (ChA CHRIA) chuan a sawi. Kum 2025 khan sugar tel lo tea market hian 'fierce battle moment' a rawn thlen thei a ni. Sugar-free drinks tihpun zel tur chungchangah beisei nei tak Suntory pawhin a 'way of selling' a thlak danglam a, January 13-a Dealer Conference-ah chuan thil thar 10 vel zet chu thawk lakna tlemteah a puang bawk.

Heng thil tharte hi kan thliar hrang hnuah, sugar-free tea-in a entîr sugar-free drinks chu Suntory-a innovation focus a la ni reng tih kan hmu chhuak a ni. Heng product innovation bik hnuaiah hian refined consumer demand for sugar-free drinks kan hmu a.

Kum 2022-ah chuan in tur hrisel mamawhna a sang chho dawn a ni. Consumer review tam tak thlirletna hmang hian 'health without burden' tih concept-ah chuan consumer-te chuan '0 sugar', '0 fat', 'natural raw materials' leh a dangte chu an ngaih pawimawh ber tih hmuh theih a ni. Hetiang trend-ah hian beverage giants leh capital te chu market-ah an rawn lut a, online-ah intensive takin '0' chi hrang hrang chu '0 series' products selling point anga puan a ni.

Market a lo than chhoh tak avangin 'three zero' chu 'basic requirement' a lo ni ta a, consumer-te chuan thil phut thianghlim zawk an rawn chhuah tan ta a ni. Product innovation-ah hian creativity leh fun hi a pawimawh zual a, consumer-te chuan beisei loh flavors chhui chhuah an duh hle. Innova Market Insights-in Global Food and Beverage Trends 2025-a a tarlan dan chuan, trend pathumna chu flavor siam a ni. [5] a ni.

Heng trends te chhanna atan hian sugar-free tea pawh hian diversified leh segmented development direction a nei a, brand te chuan tea species leh category expansion, flavor innovation, leh segmentation scene te ang chi dimension hrang hrang atanga thil thar siam an tan ta a ni.

He dealer conference atang hian Suntory hian he thil thar siam chhuah thianghlim tak hmasawnna lam hawi hi a tichak zawk tih kan hmu chhuak a ni. Brand-te chuan thil thar awm zat an ngaihtuah mai bakah consumer demand-a value innovation an zawm hmasa ber a, quantity leh quality-ah pawh inang tlang taka ngaih pawimawh an tum bawk.

He paper-ah hian Suntory, sugar-free tea enterprise lar tak a nih angin, Japan rama a hmasawnna tawnhriat hmanga China rama sugar-free tea localization innovation tihhmasawn leh consumer-te mamawh segmented mamawh phuhruk dan tur kan sawi dawn a ni. Suntory hian health care explosion market trend a vawng reng a, thil thar a tichhuak bawk. Refined new product innovation strategy hmanga hmasawnna tur point thar kan zawn chhuah dan?