Iziselo ezingenaswekile ziye zaqhuma ekudumeni kwiminyaka yakutshanje. Ngaba ukhe wazisa iimveliso ezintsha?

Kwiminyaka yakutshanje, iziselo ezingenaswekile ziye zaziwa, kwaye itiye engenaswekile itshintshile ukusuka 'kwisiselo esinzima kakhulu' ukuya 'kwi-top stream' kwiingqondo zabathengi, ukufumana inani elikhulu labalandeli abancinci. Kuyafaneleka ukunikela ingqalelo kuloo Japan kunye noMzantsi Korea, ezinenkcubeko yeti efanayo kunye nemikhwa, zisenendawo enkulu yokwandisa imarike yeti yasekhaya engenaswekile.

Ngo-2023, ukuthengiswa kweetiyi zeetiyi ezingenashukela eJapan kuya kubalelwa kwi-82.5% yeentengiso ezithengiswayo zetiyi, ngelixa i-South Korea iya kwenza i-79.1%, kufuphi neJapan. Ngo-2023, ukuthengiswa kweti ye-sugen-free e-China kuya kwenza kuphela i-9.5% yeentengiso ezithengiswayo zeziselo zeti, ezisene-gap ebalulekileyo ne-Japan kunye ne-South Korea.

Ke, intloko yamashishini eti engenaswekile iyibona njani imakethi yanamhlanje yeti engenaswekile esebhotileni?

'Ngokubhekiselele kumava ophuhliso lwemarike yesiselo saseJapan ukususela ngo-1985, siye sabona ukuba ukukhula okuqhubekayo kweemveliso ezingenashukela kunye neswekile ephantsi akuzange kuthathe indawo yesabelo sokuqala sesiselo esinxilisayo, kodwa kwavula imarike eyongeziweyo, ngaloo ndlela kuzisa imarike yesiselo esipheleleyo kwisigaba esitsha sophuhliso,' kusho uTetsuho Kikuchi, umlawuli olawulayo we-Suntori. Ngo-2025, imakethi yeti engenaswekile inokuzisa 'ixesha elimanyumnyezi ledabi'. I-Suntory, enethemba malunga nokukhula okuqhubekayo kweziselo ezingenaswekile, iphinde yatshintsha 'indlela yokuthengisa', kwaye yabhengeza phantse i-10 yeemveliso ezintsha ngokungaqhelekanga kwinkomfa yomthengisi ngoJanuwari 13.

Emva kokuhlela ezi mveliso zintsha, sifumanisa ukuba iziselo ezingenaswekile ezimelwe yiti engenaswekile ziseyingqwalasela entsha yeSuntory. Emva kolu tshintsho lwemveliso ethile, sibona imfuno esulungekileyo yabathengi yeziselo ezingenaswekile.

Ngo-2022, imfuno yeziselo ezinempilo iya kunyuka. Ngokuhlalutya inani elikhulu lokuphononongwa kwabathengi, kunokufumaneka ukuba kwingcamango 'yempilo ngaphandle komthwalo', abathengi bagxininise 'kwi-0 sugar', '0 fat', 'izinto eziluhlaza zendalo' njalo njalo. Kulo mkhwa, izigebenga zesiselo kunye nenkunzi ziye zangena kwimarike, zisebenza ngamandla kwi-intanethi ngazo zonke iintlobo ze- '0' ezibhengezwe njengendawo yokuthengisa 'ye-0 series' yeemveliso.

Ngophuhliso lwemarike, 'i-zero ezintathu' iye yaba 'yeyona mfuneko isisiseko', kwaye abathengi baqala ukubeka phambili iimfuno eziphuculweyo. Ukudala kunye nokuzonwabisa kuya kubaluleke kakhulu ekuveliseni imveliso, kwaye abathengi banomdla wokuhlola i-flavour engalindelekanga. Ngokuka-Innova Market Insights 'kwi-Top 10 Global Food and Beverage Trends 2025, intsingiselo yesithathu kukudalwa kwencasa. [5]

Ukuphendula kule mikhwa, iti engenaswekile iye yanendlela yophuhliso eyohlukeneyo kwaye yahlulahlulwe, kwaye iibrendi ziqalisile ukwenza izinto ezintsha ukusuka kumacala amaninzi anje ngeentlobo zeti kunye nokwandiswa kwecandelo, incasa entsha, kunye nemiboniso yokwahlulahlula.

Ukusuka kule nkomfa yabathengisi, sifumanise ukuba iSuntory iqhubela phambili isikhokelo sophuhliso lwale nguqulelo ihlaziyiweyo. Iimveliso azigxininisi kuphela kwinani leemveliso ezintsha, kodwa zikwabambelela kwixabiso elitsha lemfuno yabathengi kuqala, kwaye zilandele ugxininiso olulinganayo kubuninzi kunye nomgangatho.

Kweli phepha, siza kuxubusha indlela i-Suntory, njengeshishini elihamba phambili le-tea engenashukela, isebenzisa amava ayo ophuhliso eJapan ukukhuthaza ukutsha kwendawo entsha yetiyi engenashukela e-China kwaye ihlangabezane neemfuno ezihlukeneyo zabathengi. I-Suntory igcina i-market trend ye-market yokuqhuma kwezempilo kwaye iqalise iimveliso ezintsha. Ungawaphonononga njani amanqaku amatsha okukhula ngoncedo lwesicwangciso esitsha sokuphucula imveliso entsha?