Iziphuzo ezingenashukela ziye zaqhuma ekudumeni eminyakeni yamuva nje. Ingabe usuyethulile imikhiqizo emisha?

Eminyakeni yamuva nje, iziphuzo ezingenashukela sezidumile, futhi itiye elingenashukela lishintshile lisuka 'kwisiphuzo esinzima kakhulu' laya 'esiphuzweni esiphezulu' ezingqondweni zabathengi, lazuza inani elikhulu labalandeli abasha. Kuyafaneleka ukunaka ukuthi i-Japan ne-South Korea, enamasiko nemikhuba yetiye evamile efanayo, isenesikhala esikhulu sokwandisa imakethe yetiye yasekhaya engenashukela.

Ngo-2023, ukuthengiswa okudayiswayo kwetiye elingenashukela eJapan kuzobalelwa ku-82.5% wesamba sokuthengiswa kwetiye, kanti iSouth Korea izobalelwa ku-79.1%, eduze neJapan. Ngo-2023, ukuthengiswa okudayiswayo kwetiye elingenayo i-sugen e-China kuzoba ngu-9.5% kuphela wesamba sokuthengiswa kweziphuzo zetiye, okusenegebe elibalulekile ne-Japan ne-South Korea.

Ngakho-ke, inhloko yamabhizinisi etiye angenashukela iyibona kanjani imakethe yetiye esele ewushukela emabhodleleni esele elungile?

'Sibhekisela ekuhlangenwe nakho kokuthuthukiswa kwemakethe yesiphuzo saseJapane kusukela ngo-1985, sabona ukuthi ukukhula okuqhubekayo kwemikhiqizo engenashukela kanye neshukela ephansi akuzange kuthathe indawo yesabelo sokuqala seziphuzo ezinoshukela, kodwa kwavula imakethe ekhulayo, ngaleyo ndlela kuletha imakethe yesiphuzo esigabeni esisha sentuthuko,' kusho uTetsuho Kikuchi, umqondisi ophethe we-Investment Cotori. Ngo-2025, imakethe yetiye engenashukela ingase ingenise 'isikhathi sempi eshubile'. I-Suntory, enethemba lokukhula okuqhubekayo kweziphuzo ezingenashukela, iphinde yashintsha 'indlela yokuthengisa' yayo, futhi yamemezela imikhiqizo emisha ecishe ibe ngu-10 ngendlela eyivelakancane engqungqutheleni yabathengisi ngomhlaka-13 Januwari.

Ngemva kokuhlunga le mikhiqizo emisha, sithola ukuthi iziphuzo ezingenashukela ezimelelwe itiye elingenashukela zisagxile emisha ye-Suntory. Ngemuva kwalokhu kuqanjwa kwemikhiqizo ethile, sibona isidingo esicolisisiwe sabathengi seziphuzo ezingenashukela.

Ngo-2022, isidingo seziphuzo ezinempilo sizokhuphuka. Ngokuhlaziywa kwenani elikhulu lokubuyekezwa kwabathengi, kungatholakala ukuthi emcabangweni othi 'impilo ngaphandle komthwalo', abathengi bagxila 'kushukela ongu-0', 'amafutha angu-0', 'izinto zokusetshenziswa zemvelo' njalo njalo. Kulo mkhuba, obhululu beziphuzo kanye nezimali zingene emakethe, zisebenza kakhulu ku-inthanethi ngazo zonke izinhlobo '0' ezimenyezelwe njengendawo yokuthengisa 'yemikhiqizo engu-0' yochungechunge.

Ngokuthuthuka kwemakethe, 'iziro ezintathu' isiphenduke 'imfuneko eyisisekelo', futhi abathengi baqala ukubeka phambili izimfuno ezicolisisiwe. Ukudala nokuzijabulisa kuya ngokuya kubaluleke kakhulu ekusungulweni komkhiqizo, futhi abathengi bamagange ukuhlola ama-flavour abangalindelekile. Ngokusho kwe-Innova Market Insights' Top 10 Global Food and Beverage Trends 2025, ithrendi yesithathu iwukwenza ukunambitheka. [5]

Ukusabela kulawa mathrendi, itiye elingenashukela liphinde laba nendlela yentuthuko ehlukene futhi ehlukene, futhi izinhlobo seziqalile ukusungula izinto ezintsha ezivela emikhakheni eminingi efana nezinhlobo zetiye nokunwetshwa kwesigaba, ukuqanjwa kabusha kwe-flavour, nezigcawu zokuhlukanisa.

Kusukela kule ngqungquthela yabathengisi, sithole ukuthi i-Suntory iqhubekisela phambili isiqondiso sokuthuthukiswa kwalokhu kuqanjwa kabusha okucolisisiwe. Amabhrendi awagxili kuphela enanini lemikhiqizo emisha, kodwa futhi abambelela enguqulweni yenani lesidingo sabathengi kuqala, futhi aphishekele ukugcizelela okulinganayo kwenani nekhwalithi.

Kuleli phepha, sizoxoxa ngokuthi i-Suntory, njengebhizinisi elihamba phambili letiye elingenashukela, isebenzisa kanjani ulwazi lwayo lwentuthuko e-Japan ukuze ikhuthaze ukusungulwa kwasendaweni kwetiye elingenashukela e-China futhi ihlangabezane nezidingo ezihlukene zabathengi. I-Suntory ihambisana nokuthambekela kwemakethe yokuqhuma kokunakekelwa kwezempilo futhi yethula imikhiqizo emisha. Ungawahlola kanjani amaphuzu amasha okukhula ngosizo lwesu elicwengisisiwe lokusungula umkhiqizo omusha?