Insay di las ia, drink dɛn we nɔ gɛt shuga dɔn bi pɔpul, ɛn ti we nɔ gɛt shuga dɔn chenj frɔm 'di drink we at pas ɔl' to 'di tɔp strim' na di maynd fɔ di kɔshɔma dɛn, we dɔn gɛt bɔku bɔku yɔŋ fan dɛn. I fayn fɔ pe atɛnshɔn to da Japan ɛn Sawt Koria de, we gɛt di sem kayn standad ti kɔlchɔ ɛn abit, stil gɛt big ples fɔ mek di domestik shuga-fri ti makit bɔku.
Insay 2023, di rital sɛl fɔ ti we nɔ gɛt shuga na Jepan go mek 82.5% pan di ɔl rital sɛl fɔ ti, we Sawt Koria go mek 79.1%, we de nia Jepan. Insay 2023, di rital sɛl fɔ sugen-fri ti na Chaina go akɔntɔ fɔ 9.5% pan di ɔl rital sɛl fɔ ti drink, we stil gɛt impɔtant gap wit Japan ɛn Sawt Koria.
So, aw di edman fɔ di shuga-fri ti ɛntapraiz dɛn de si tide in bɔtul shuga-fri rɛdi-drink ti makit?
'we wi bin de tɔk bɔt di divɛlɔpmɛnt ɛkspiriɛns we di Japan drink makit dɔn gɛt frɔm 1985, wi bin si se di kɔntinyu fɔ gro pan di prɔdak dɛm we nɔ gɛt shuga ɛn we nɔ gɛt shuga nɔ bin tek ples fɔ di ɔrijinal shea fɔ di shuga-switin drink dɛm, bɔt i bin opin wan inkrimɛntal makit, so i bin briŋ di ɔvala drink makɛt to wan nyu stej na di divɛlɔpmɛnt,'Chiho KUKUI KUKUI ( LTDD. Insay 2025, di shuga-fri ti makit kin usher in wan 'fierce batl moment'. Suntory, we gɛt op bɔt di kɔntinyu fɔ gro pan drink dɛn we nɔ gɛt shuga, dɔn chenj in 'way fɔ sɛl' bak, ɛn i dɔn anɔys nia 10 nyu prɔdak dɛn na wan rare brith na di dilɛs kɔnfrɛns na Janwari 13.
Afta wi dɔn sɔt dɛn nyu prɔdak ya, wi si se drink dɛn we nɔ gɛt shuga we dɛn ripresent wit ti we nɔ gɛt shuga stil na di nyu tin we Suntory de pe atɛnshɔn pan. Bihayn dis spesifik prodakt innovashɔn, wi si rifin kɔshɔma dimand fɔ shuga-fri drink.
Insay 2022, di dimand fɔ wɛlbɔdi drink go go ɔp. Tru di analisis fɔ wan big nɔmba fɔ kɔshɔma rivyu, yu kin si se insay di kɔnsɛpt fɔ 'hɛlth we nɔ gɛt lod', kɔshɔma dɛn de pe atɛnshɔn pan '0 sugar', '0 fat', 'natural raw matirial' ɛn so ɔda wan dɛn. Insay dis tren, drink jayant ɛn kapital dɔn go insay di makit, intensiv ɔnlayn wit ɔl kayn '0' deklare as sɛlin pɔynt fɔ '0 siriɔs' prɔdak dɛm.
Wit di divɛlɔpmɛnt fɔ di makit, 'Tri Ziro' dɔn bi di 'basik rikwaymɛnt', ɛn kɔshɔma dɛn bigin fɔ put mɔ rifin dimand dɛn. Krio ɛn ɛnjɔymɛnt de impɔtant mɔ ɛn mɔ pan prɔdak inovashɔn, ɛn kɔstɔma dɛn kin rili want fɔ fɛn ɔl di flawa dɛn we dɛn nɔ bin de ɛkspɛkt. Akɔdin to Innova Market Insights’ Top 10 Global Food and Beverage Trends 2025, di tɔd tin we de apin na flawa krieshɔn. [5].
Fɔ ansa dɛn tren ya, ti we nɔ gɛt shuga dɔn gɛt bak wan mɔ divayz ɛn sɛgmɛnt divɛlɔpmɛnt dairekshɔn, ɛn brand dɛn dɔn bigin fɔ inova frɔm bɔku dimɛnshɔn dɛn lɛk ti spɛshal ɛn kategori ɛkspɛnshɔn, flawa inovashɔn, ɛn sɛgmɛnt scenes.
Frɔm dis dilɛs kɔnfrɛns, wi si se Suntory de push fɔ go bifo di divɛlɔpmɛnt dairekshɔn fɔ dis rifin inovashɔn. Brand dɛn nɔ jɔs de pe atɛnshɔn pan di nɔmba fɔ nyu prɔdak dɛn, bɔt dɛn de fala bak di valyu inovashɔn fɔ di kɔnsuma dimand fɔs, ɛn pursyu ikwal ɛmpɛshmɛnt pan kwantiti ɛn kwaliti.
Insay dis pepa, wi go tɔk bɔt aw Suntory, as wan big ɛntapraiz fɔ ti we nɔ gɛt shuga, de yuz in divɛlɔpmɛnt ɛkspiriɛns na Jepan fɔ protɛkt di lokalizɛshɔn inovashɔn fɔ shuga-fri ti na Chaina ɛn mit di sɛgmɛnt nid dɛn fɔ di kɔshɔma dɛn. Suntory kip up wit di market trend of helt kea explosion en lanch nyu prodak. Aw fɔ fɛn nyu growth pɔynt dɛn wit di ɛp fɔ rifin nyu prodak inovashɔn strateji?
