Zvinwiwa zvisina shuga zvakaputika mukuzivikanwa mumakore achangopfuura. Waparura here zvigadzirwa zvitsva?

Mumakore achangopfuura, zvinwiwa zvisina shuga zvave zvakakurumbira, uye tii isina shuga yakachinja kubva 'kunwa kwakanyanya kuoma' kuenda ku' rwizi rwepamusoro' mupfungwa dzevatengi, vachiwana nhamba huru yevadiki vateveri. Izvo zvakakosha kuti titarise kune iyo Japan neSouth Korea, idzo dzakafanana tsika yetii tsika nemaitiro, ichine nzvimbo yakakura yekuwedzera musika wetii usina shuga.

Muna 2023, kutengesa kwekutengesa tii isina shuga muJapan kuchaita 82.5% yehuwandu hwekutengesa tii, nepo South Korea ichazvidavirira 79.1%, padyo neJapan. Muna 2023, kutengesa kwekutengesa kwetii isina-sugen muChina kunongoita 9.5% chete yekutengesa kwekutengesa kwezvinwiwa zvetii, iyo ichine gaka rakakura neJapan neSouth Korea.

Saka, vakuru vemabhizinesi etii vasina shuga vanoona sei musika wetii wemumabhodhoro usina shuga-isina?

'Tichitaura nezvebudiriro yemusika wechinwiwa weJapan kubvira 1985, takaona kuti kuenderera mberi kwezvigadzirwa zvisina shuga uye zvishoma-shuga hazvina kutsiva chikamu chekutanga chezvinwiwa zvine shuga, asi zvakavhura musika wakawedzera, zvichiunza musika wezvinwiwa padanho idzva rebudiriro,' akadaro Tetsuho Kikuchi, maneja maneja weSuntori. Muna 2025, musika wetii usina shuga unogona kuunza 'nguva yehondo inotyisa'. Suntory, iyo ine tarisiro pamusoro pekuenderera mberi kwekukura kwezvinwiwa zvisina shuga, yakashandurawo 'nzira yekutengesa', uye yakazivisa zvingangosvika gumi zvigadzirwa mumhepo isingawanzo pamusangano wevatengesi muna Ndira 10.

Mushure mekugadzirisa zvigadzirwa zvitsva izvi, tinoona kuti zvinwiwa zvisina shuga zvinomiririrwa neshuga-isina tii zvichiri kutarisisa kwekuvandudza kweSuntory. Seri kwezvitsva zvechigadzirwa izvi, tinoona kudiwa kwevatengi kwezvinwiwa zvisina shuga.

Muna 2022, kudiwa kwezvinwiwa zvine hutano kuchakwira. Kuburikidza nekuongororwa kwenhamba yakawanda yekuongorora kwevatengi, inogona kuwanikwa kuti mune pfungwa ye 'hutano husina mutoro', vatengi vanotarisa ' 0 shuga '', ' 0 mafuta '', 'natural raw materials' zvichingodaro. Muchiitiko ichi, hofori dzezvinwiwa uye mari dzakapinda mumusika, dzakanyanya pamhepo nemhando dzese dze '0' yakaziviswa senzvimbo yekutengesa yezvigadzirwa zve '0 series'.

Nekuvandudzwa kwemusika, 'zero nhatu' yave 'chaiyo chinodiwa', uye vatengi vanotanga kuisa mberi zvimwe zvakanatswa. Kusika uye kunakidzwa kuri kuwedzera kukosha mukugadzirwa kwechigadzirwa, uye vatengi vane shungu dzekuongorora zvisingatarisirwi zvinonaka. Zvinoenderana neInnova Market Insights 'Pamusoro gumi Global Chikafu uye Chinwiwa Trends 2025, yechitatu maitiro ndeyekugadzira flavour. [5]

Mukupindura maitiro aya, tii isina shuga yakavewo neyakasiyana-siyana uye yakakamurwa nzira yekusimudzira, uye mhando dzakatanga kuvandudza kubva kune akati wandei mativi akadai semhando yetii uye kuwedzera kwechikamu, flavour innovation, uye zvikamu zvezvikamu.

Kubva kumusangano wevatengesi uyu, takaona kuti Suntory iri kusundira mberi nzira yekuvandudza yeiyi tsvarakadenga. Mabhureki haangotarise chete pahuwandu hwezvigadzirwa zvitsva, asi zvakare anoomerera kune kukosha kwekuvandudza kwezvinodiwa nevatengi kutanga, uye tevera kukoshesa kwakaenzana pahuwandu uye mhando.

Mubepa rino, tichakurukura kuti Suntory, sebhizimusi rinotungamira retiyi isina shuga, inoshandisa sei ruzivo rwayo muJapan kusimudzira kuvandudzwa kwenzvimbo yetiyi isina shuga muChina uye kusangana nezvikamu zvinodiwa zvevatengi. Suntory inoenderera mberi nemusika wekutengesa kwehutano kuputika uye inotanga zvigadzirwa zvitsva. Nzira yekuongorora mapoinzi matsva ekukura nerubatsiro rwekunatsa chigadzirwa chitsva zano?