Nea wɔnhwɛ kwan no, anonne a wɔde ahyɛ mu no kɛse ne ne kɛse abɛyɛ mmerante ne mmabaa 'social sika.
Wɔ Weibo so no, na wɔtaa hwehwɛ asɛmti a ɛfa anomde akɛse a wɔde kyekyere nneɛma ho no mu. Bere a yɛrekyerɛw eyi no, asɛmti 'Dɛn nti na #1L a wɔde ahyɛ mu no abɛyɛ asetra mu sika ama mmerante ne mmabaa' no, nnipa bɛboro ɔpepem 69 na wɔakenkan, na nnipa bɛboro ɔpepem 1 na wɔakenkan nsɛmti afoforo a ɛfa ho.
Pack nketewa kura ɔhyew a ɛkɔ soro. Sɛ nhwɛso no, apuei fam nhaban nketewa a wɔde ahyɛ mu no yɛ nea nkurɔfo ani gye ho kɛse, na netizenfo binom mpo DIY 335ml apuei fam nhaban yɛ nneɛma nketenkete. Post no, a wɔato din 'Oriental Leaf ketewaa a ɛwɔ Intanɛt so' no nyaa nnipa 30,000 a wɔpɛ, bɛboro 1,900 a wɔpɛ wɔn asɛm ne nsɛm bɛboro 1,000.
Na net adamfo no kra bisa -- hena ne atiefo a wonom 100ml? Nnipa pii kaa ho asɛm sɛ: 'Saa ade ketewa a ɛyɛ fɛ yi pɛe sɛ ɛyɛ dɛ', 'Super cute mpo sɛ wotɔ na woannom no'...
Nneɛma a wɔde kyekyere nneɛma ho kɛse no yɛ hyew, na nneɛma a wɔde kyekyere nneɛma ho no fi ase ma nneɛma a wɔde kyekyere nneɛma ho no yɛ kɛse anaa nea ɛyɛ ketewaa. 'Value ne nketewa packages rema nkɔso akɔ so wɔ anonne adwumayɛ mu,' Yu Jian, Kantar WorldPanel Greater China panyin, kae wɔ FBIF2024 Food and Beverage Innovation Forum.
Sɛnea Nielsen IQ 'trends ne anidaso a ɛwɔ China anonne adwumayɛ mu wɔ 2024', 600ml-1249ml Nsã akɛse a wɔasiesie wɔn ho ama nsa no abɛyɛ ade foforo a ɛma anonne adwuma no nya nkɔso foforo wɔ nnansa yi mfe mu.
Wɔ nnansa yi mfe mu no, atetesɛm mu nneɛma a wɔde di dwuma ne nneɛma a wɔde yɛ nneɛma a ɛreba no nyinaa ayɛ basabasa kɛse ampa wɔ nneɛma a wɔde kyekyere nneɛma ho ho nsɛm ho. Sɛ yɛde packs a ɛyɛ bɛyɛ 500ml a wɔde reba no to nkyɛn a, wɔde pack akɛseɛ a ɛyɛ bɛyɛ 1L anaa pack nketewa a ɛyɛ bɛyɛ 300ml nso baeɛ.
Sɛ nhwɛso no, Apuei fam nhaban, a ɛka 500ml a wɔde kyekyere nneɛma ho no, nso de 900mL ne 335mL a wɔde kyekyere nneɛma ho bae;
Dɛn nti na saa mfiri ahorow yi a wɔde ahyɛ mu no fii ase yɛɛ kɛse anaa ketewaa bi? Wɔ nsakrae a ɛba wɔ nneɛma a wɔde kyekyere nneɛma ho nkyerɛkyerɛmu mu no akyi no, gua so ahwehwɛde bɛn na ɛne no hyia?
Nsã akɛse ne nketewa a wɔde kyekyere nneɛma ho no nyɛ ade foforo. Nanso wɔ nnansa yi mfe mu no, adetɔfo de wɔn adwene asi nneɛma akɛse ne nketewa so kɛse. Sɛnea ɛbɛyɛ a wobedi adetɔfo ahiade ho dwuma no, nnwumakuw pii fii ase 'adwuma denneennen' wɔ nneɛma a wɔde kyekyere nneɛma ho nkyerɛkyerɛmu so.
FBIF kɔsraa mmeae pii na wohui sɛ wobetumi ahu apuei fam gerberia nhaban 900ml wɔ baabiara, sɛ́ ɛyɛ aguadidan akɛse anaa kurow no mu aguadidan mu .
Wɔ nnansa yi mfe mu no, nneɛma pii wɔ hɔ a ɛwɔ nneɛma akɛse anaa nketewa mu. Sɛ nhwɛso no, Huiyuan bɛto 2L high-capacity barrels wɔ afe 2022. Bere a Dongpeng Beverage de ne nneɛma foforo 'rehydration' sii hɔ wɔ January 2023 mu no, ɛde 555mL ne 1L nneɛma a wɔde kyekyere nneɛma ho nsɛm fii ase wɔ bere koro no ara mu; YouCong Gas nso de 2L kɛseɛ package too dwa afe yi.
Nokwarem no, nneɛma akɛse a ɛyɛ bɛyɛ 1L ne nneɛma nketenkete a ɛyɛ bɛyɛ 300ml no npuee wɔ nnansa yi mfe mu. Bere bi a atwam no, na nnwumakuw te sɛ Tingyi, Uni-President, Coca-Cola ne Pepsico wɔ nneɛma a wɔde kyekyere nneɛma ho no ho nkyerɛkyerɛmu ahorow wɔ 2019. Sɛ wɔde toto nea atwam no ho a, wobetumi ahu sɛ nsakrae a ɛda adi pefee wɔ hɔ. Nsã a wɔakyekyere no kɛse nyɛ nnuaba mu nsu ne anonne a carbon wom bio, na mmom efi ase dan kɔ tii a asikre nnim, ahoɔden a wɔde yɛ aduan, nnuaba tii ne nsã nketewa afoforo so .
Nsã a wɔde kyekyere nneɛma ho ho nsɛm sesa, ɛnyɛ ɔman no mu gua nkutoo so, sɛ yɛhwɛ amanaman ntam gua so a, anonne a wɔde kyekyere nneɛma nso reyɛ kɛse anaasɛ ayɛ ketewaa.
Wɔ afe 2019 mu no, Coca-Cola de 350ml ne 700ml nkotoku maa Japan gua no. Wɔ ne wɛbsaet so no, Coca-Cola kyerɛkyerɛ nea enti a wɔde nneɛma foforo a wɔde kyekyere nneɛma ho no reba -- wɔ Japan awo dodow a ɛba fam, nnipa dodow a wɔn mfe akɔ anim ne mmusua nketewa a wɔredɔɔso no ho mmuaema mu no, Coke 350ml fata onipa biako, 700ml fata ma nnipa baanu sɛ wɔbɛnom. [2] .
Mfonini no ho asɛm: Coca-Cola Japan aban wɛbsaet
Pokuang li 900ml nsu no akɔ soro wɔ Japan wɔ nnansa yi mfe mu. Sɛnea Otsuka adwumayɛfo kyerɛ no, 'efi afe a etwaam no awiei no, dodow a wɔtɔn no akɔ soro mmɔho abien ɔsram biara.' [3]
British Beverage Brand Moju fii Booster Series ase wɔ 60ml packaging mu wɔ afe 2016 mu, na ɛno akyi no, wɔde 420ml packaging dii dwuma wɔ afe 2023 mu de dii adetɔfo ahiade ahorow ho dwuma.
Mfonini no ho asɛm: Amazon
Chinese outbound brand McDovey nso ahu sɛnea su a ɛne sɛ wɔde tii a asikre nnim bɛhyɛ mu kɛse wɔ amanaman ntam gua so no. Sɛnea ɛbɛyɛ a wobedi Chinafo ne Amerika gua nyinaa ahiade ho dwuma no, McDovido paw 750ml oversized package. Wɔ November 2022 mu no, McDovedo de 750ml 'Great Oolong Tea' too gua bere koro mu wɔ China ne United States. [4] .
Wɔ Amerika Atifi fam gua so no, wɔde anonne akɛse a wɔde kyekyere nneɛma ho no akɔ nnwuma a ɛwɔ soro no mpo mu. Ron Skotleski, a ɔyɛ North American Beverage Division of Crown Holdings no aguadi ne aguadi ho ɔpanyin abadiakyiri no kae wɔ asɛm bi a wɔde dade ayɛ mu sɛ: Esiane sɛ adetɔfo akwahosan ho haw ahorow nti, yebetumi ahu nkɔanim kɛse wɔ nsã a ɛyɛ ɔuns 7.5 a wɔtɔn wɔ anomde nketenkete bi mu, na saa anonne nketewa yi a wɔde di dwuma no ma adetɔfo nte nka sɛ wonni fɔ. [5] .
Efi nea enti a wɔasesa nneɛma a wɔde kyekyere nneɛma mu wɔ amannɔne gua so no, yebetumi ahu sɛ sɛ́ ɛyɛ nneɛma a wɔde kyekyere nneɛma ho kɛse anaasɛ nneɛma nketenkete a wɔde kyekyere nneɛma ho, a ɛwɔ anonne a wɔde kyekyere nneɛma ho no akyi no, nokwarem no, ɛyɛ ahyɛnsode no na ɛma adetɔfo ahiade a ɛresakra no di ho dwuma na wɔpɛ sɛ wɔtɔn no yiye. Dɛn ne nsakrae pɔtee a ɛwɔ nneɛma a wɔde di dwuma wɔ aguadi mu a wɔpɛ wɔ ɔman no mu gua so no mu?
Wɔ Amerika Atifi fam gua so no, wɔde anonne akɛse a wɔde kyekyere nneɛma ho no akɔ nnwuma a ɛwɔ soro no mpo mu. Ron Skotleski, a ɔyɛ North American Beverage Division of Crown Holdings no aguadi ne aguadi ho ɔpanyin abadiakyiri no kae wɔ asɛm bi a wɔde dade ayɛ mu sɛ: Esiane sɛ adetɔfo akwahosan ho haw ahorow nti, yebetumi ahu nkɔanim kɛse wɔ nsã a ɛyɛ ɔuns 7.5 a wɔtɔn wɔ anomde nketenkete bi mu, na saa anonne nketewa yi a wɔde di dwuma no ma adetɔfo nte nka sɛ wonni fɔ. [5] .
Nneɛma akɛse a wɔde kyekyere nneɛma ho nso betumi adi adetɔfo kyɛfa ahiade ho dwuma, adi adetɔfo no nkate fam mfaso ne ahiade afoforo a egu ahorow ho dwuma. Saa kwan yi so no, anonne akɛse a edi kan 1L ne 2L no taa twe adwene si abusua nhyiam ho mfonini ahorow so na esi 'sharing' so dua, a ɛda so ara yɛ nea wotumi de di dwuma nnɛ.
Nsã akɛse a wɔakyekyere no a wɔde fi ase no di nsakrae a ɛba wɔ adetɔfo a wɔpɛ sɛ wɔde di dwuma no ho dwuma (ade a wɔde di dwuma san kɔ ntease mu, sika a ɛho ka sua akyi a wodi) ne nea wɔhwehwɛ sɛ wɔtrɛw nneɛma a wɔde di dwuma mu, na ɛsan nso ma adetɔfo nya nsɛm a wɔpaw no mu nsakrae ahorow .
Nneɛma nketenkete a wɔde ahyɛ mu no resan aba bio, a wɔayɛ sɛ ɛbɛfata wo kotoku mu na nnipa a wɔyɛ adɔfo .
Saa bere no, nnwumakuw fii ase piapiaa nneɛma nketenkete ntɛm sen akɛse mpo.
Ná Coca-Cola yɛ nneɛma a wɔde di dwuma ntɛm ara a ɛde nneɛma nketenkete bi bae wɔ Chinafo gua so no mu biako. Wɔ afe 2018 mu no, Coca-Cola fii ase de 200ml mini-can packages mae. Bio nso, wɔ China gua so nso betumi ahu 300ml mini toa a ɛyɛ Coca Cola ne 330ml Modern Toa.
Efi saa bere no, ebedu afe 2019 no, nnuan ne anonne ahorow pii ahyɛ nneɛma nketenkete a wɔde kyekyere nneɛma ho ase de ahyia 'awiei a ɛyɛ ' mframa, te sɛ Yuanqi Kwae mu nsu a ɛyɛ hyew a ɛwɔ toa ketewaa no mu. Saa mframa yi nso bɔɔ tii anom kwan foforo no, kakra, tii ne nea ɛkeka ho nso de 'mini kuruwa ' nufusu tii.
Nsã a wɔde kyekyere nneɛma ho no kyerɛ su bi a ɛfa nneɛma nketenkete a wɔde kyekyere nneɛma ho, nea enti a ɛte saa ne sɛ, nneɛma nketenkete a wɔde kyekyere nneɛma ho no fata yiye sɛ wɔde yɛ, nanso wobetumi de ahyɛ mmea bag mu nso, enti nnuaba mu nsu, carbonation ne nneɛma nketenkete afoforo a wɔde kyekyere nneɛma ho no renya nkɔso kɛse.
Nea ɛka ho no, adetɔfo de wɔn adwene si akwahosan so kɛse. Wɔ anonne a ahoɔdennuru pii wom mpo ho no, nneɛma nketenkete a wɔde gu mu no betumi atew nneɛma a wɔde di dwuma no mu ahoɔden a ɛyɛ den no so na adi asikre a wɔbɛtew so no ho dwuma. Sɛ wɔde nneɛma a ɛho tew di dwuma a, wobetumi anom nneɛma nketenkete wɔ da koro mu a wɔmfa nneɛma a ɛmma nneɛma nkɔ mu nni dwuma, na wɔakwati asiane a ɛne sɛ wɔbɛsɛe no.
'Mmarima a wɔde di dwuma no ahiade ho ntease betumi aboa yɛn ma yɛayɛ nneɛma foforo ne nneɛma a wɔde yɛ adwuma ho nhyehyɛe yiye,' Yu kae wɔ ne kasa mu. Sɛ yɛhwɛ yɛn akyi a, sɛ ɛyɛ package no kɛse anaa ketewa a, ne titiriw ne sɛ ebedi adetɔfo ahiade ho dwuma, na botae a etwa to ne sɛ 'tɔn yiye' ankasa.
Mfonini no ho asɛm: Coca-Cola Japan aban wɛbsaet
Mfonini no ho asɛm: Amazon
