Sɛ Wɔtɔn Yiye a, Ɛsɛ sɛ Package no Yɛ Kɛse Anaasɛ Ketekete

Nea wɔnhwɛ kwan no, anonne a wɔde ahyɛ mu no kɛse ne ne kɛse abɛyɛ mmerante ne mmabaa 'asetra mu sika'.

Wɔ Weibo so no, na wɔtaa hwehwɛ asɛmti a ɛfa anonne akɛse a wɔde kyekyere nneɛma ho no mu. Bere a yɛrekyerɛw eyi no, asɛmti 'Nea enti a #1L packaging abɛyɛ asetra mu sika ma mmerante ne mmabaa' no, nnipa bɛboro ɔpepem 69 akenkan, na nsɛmti afoforo a ɛfa ho no, nnipa bɛboro ɔpepem 1 akenkan.

Pack nketewa kura ɔhyew a ɛkɔ soro. Sɛ nhwɛso no, Apuei Fam nhaban nketewa a wɔde ahyɛ mu no yɛ nea nkurɔfo ani gye ho kɛse, na netizens binom mpo DIY Apuei Fam nhaban 335ml yɛ no nketewa. Nsɛm a wɔde too gua a wɔato din 'Apuei fam ahaban ketewaa bi a ɛwɔ Intanɛt so' no nyaa nnipa 30,000 a wɔpɛ, bɛboro 1,900 a wɔpɛ ne bɛboro 1,000 na wɔkaa ho asɛm.

Na net adamfo no kra bisa sɛ -- hena ne atiefo a wɔnom 100ml anonne? Nnipa pii kaa sɛ: 'Saa package ketewa fɛfɛ yi pɛe sɛ ɛyɛ dɛ kɛkɛ', 'super cute mpo sɛ wotɔ na woannom a'...

Nneɛma a wɔde kyekyere nneɛma a ne kɛse yɛ hyew, na nneɛma pii fi ase ma nneɛma a wɔde kyekyere nneɛma no yɛ kɛse anaa ketewaa. 'Boɔ ne nneɛma nketewa a wɔde ahyɛ mu no rema nkɔsoɔ aba wɔ anonneɛ adwuma no nyinaa mu,' Yu Jian, Kantar Worldpanel Greater China panyin, kaa wɔ FBIF2024 Aduan ne Nsã Foforo Nhyiam ase.

Sɛnea Nielsen IQ 'Trends and Prospects of China's Beverage Industry in 2024' kyerɛ no, 600ml-1249ml anonne akɛse a wɔasiesie sɛ wɔbɛnom abɛyɛ nkɔso foforo wɔ anonne adwumayɛ mu wɔ nnansa yi mfe mu.

Wɔ nnansa yi mfe mu no, atetesɛm mu nneɛma ne nneɛma a ɛreba nyinaa ayɛ basabasa kɛse ampa wɔ nneɛma a wɔde kyekyere nneɛma ho nsɛm ho. Sɛ yɛde packs a ɛyɛ bɛyɛ 500ml to nkyɛn a, wɔde pack akɛseɛ a ɛyɛ bɛyɛ 1L anaa pack nketewa a ɛyɛ bɛyɛ 300ml nso baeɛ.

Sɛ nhwɛso no, Oriental Leaves, a ɛka 500ml a wɔde kyekyere nneɛma ho no, nso de 900ml ne 335ml a wɔde kyekyere nneɛma bae;

Dɛn nti na saa nneɛma yi a wɔde ahyɛ mu no kɛse fii ase yɛɛ kɛse anaasɛ yɛɛ ketewaa? Wɔ nsakrae a ɛba wɔ nneɛma a wɔde kyekyere nneɛma ho nsɛm mu akyi no, gua so ahwehwɛde bɛn na ɛne no hyia?

Nsã akɛse ne nketewa a wɔde kyekyere nneɛma ho no nyɛ ade foforo. Nanso wɔ nnansa yi mfe mu no, adetɔfo de wɔn adwene asi nneɛma akɛse ne nketewa a wɔde kyekyere nneɛma so kɛse. Sɛnea ɛbɛyɛ a wobedi adetɔfo ahiade ho dwuma no, nnwumakuw pii fii ase 'yɛ adwumaden' wɔ nneɛma a wɔde kyekyere nneɛma ho nkyerɛkyerɛmu ho.

FBIF kɔsraa mmeae pii na wohui sɛ wobetumi ahu Apuei fam gerberia nhaban 900ml wɔ baabiara, sɛ́ ɛyɛ aguadidan akɛse anaa kurow no mu aguadidan mu

Wɔ nnansa yi mfe mu no, nneɛma pii wɔ hɔ a wɔde ahyɛ akɛse anaa nketewa mu. Sɛ nhwɛsoɔ no, Huiyuan bɛto 2L high-capacity barrels wɔ afe 2022. Bere a Dongpeng Beverage de ne ade foforo 'Rehydration' too gua wɔ January 2023 mu no, ɛde 555mL ne 1L packaging specifications too gua bere koro mu; Youcong Gas nso de 2L package kɛseɛ bi sii hɔ afe yi.

Nokwarem no, nneɛma akɛse a wɔde ahyɛ mu a ne kɛse bɛyɛ 1L ne nneɛma nketewa a ɛyɛ bɛyɛ 300ml nnya mmae wɔ nnansa yi mfe mu. Bere bi a atwam no, na nnwumakuw te sɛ Tingyi, Uni-President, Coca-Cola ne PepsiCo wɔ nneɛma a wɔde kyekyere nneɛma ho nkyerɛkyerɛmu ahorow wɔ afe 2019. Sɛ wɔde toto bere a atwam no ho a, yebetumi ahu sɛ nsakrae a ɛda adi pefee aba. Nsã a wɔakyekyere no kɛse nyɛ nnuaba nsu ne anonne a carbonated nkutoo bio, na mmom efi ase dan kɔ tii a asikre nnim, ahoɔdennuru, nnuaba tii ne anonne akuw nketewa afoforo so

Nsã a wɔde kyekyere nneɛma ho nkyerɛkyerɛmu sesa, ɛnyɛ ɔman no mu gua so nko, sɛ yɛhwɛ amanaman ntam gua a, anonne a wɔde kyekyere nneɛma nso reyɛ kɛse anaa ketewa.

Wɔ afe 2019 mu no, Coca-Cola de 350ml ne 700ml nkotokuo too gua maa Japan gua. Wɔ ne wɛbsaet so no, Coca-Cola kyerɛkyerɛ nea enti a wɔde nneɛma foforo a wɔde kyekyere nneɛma no reba mu -- wɔ Japan awo dodow a ɛba fam, nnipa a wɔn mfe akɔ anim ne mmusua nketewa dodow a ɛrekɔ soro no ho mmuaema mu no, Coke 350ml fata ma onipa biako, 700ml fata ma nnipa baanu nom. [2] .

Mfonini no fi Coca-Cola Japan aban wɛbsaet

Pokuang Li nsuo a ɛyɛ 900ml no akɔ soro wɔ Japan wɔ nnansa yi mfeɛ mu. Sɛnea Otsuka adwumayɛfo kyerɛ no, 'efi afe a etwaam no awiei no, adetɔn dodow akɔ soro mmɔho abien ɔsram biara.' [3]

Britania anonneɛ brand MOJU de Booster series no sii hɔ wɔ 60ml packaging mu wɔ afe 2016 mu, ɛno akyi no 420ml packaging wɔ afe 2023 mu de dii adetɔfoɔ ahiadeɛ ahodoɔ ho dwuma.

Mfonini no fi: amazon

Chinafo adwumakuw a wɔde kɔ amannɔne a wɔfrɛ no McDovey nso ahu sɛnea wɔde tii a asikre nnim gu nneɛma akɛse mu wɔ amanaman ntam gua so. Sɛnea ɛbɛyɛ a wobedi China ne Amerika gua nyinaa ahiade ho dwuma no, McDovido paw 750ml a ɛsõ dodo. Wɔ November 2022 mu no, McDovedo de 750ml 'Great Oolong Tea' sii hɔ bere koro mu wɔ China ne United States. [4] .

Wɔ Amerika Atifi fam gua so no, wɔde su a ɛne sɛ wɔbɛkyekyere anonne akɛse no akɔ nnwuma a ɛwɔ nsu no atifi mpo. Ron Skotleski, a ɔyɛ Crown Holdings, adwumakuw bi a ɛyɛ dade a wɔde kyekyere nneɛma ho fã a ɛwɔ Amerika Atifi fam anonne dwumadibea no titrani abadiakyiri a ɔhwɛ anonne so no kae wɔ asɛm bi a ɔde menae wɔ email so sɛ: Esiane adetɔfo akwahosan ho haw nti, yebetumi ahu nkɔanim kɛse wɔ nkotoku a emu duru yɛ ɔuns 7.5 a wɔtɔn wɔ anonne afã horow bi mu, na anonne nketewa yi a wɔnom no ma adetɔfo nte afobu nka kɛse. [5] .

Sɛ yɛhwɛ nea enti a wɔsakra nneɛma a wɔde kyekyere nneɛma wɔ amannɔne gua so no a, yebetumi ahu sɛ sɛ́ ɛyɛ nneɛma a wɔde kyekyere nneɛma akɛse anaasɛ nneɛma nketenkete a wɔde kyekyere nneɛma, wɔ nsakrae a wɔyɛe wɔ anonne a wɔde kyekyere nneɛma mu no akyi no, nokwarem no, ɛyɛ ahyɛnsode a ɛredi adetɔfo ahiade a ɛresakra no ho dwuma na ɛpɛ sɛ wɔtɔn yiye. Nsakrae pɔtee bɛn na aba wɔ adetɔfo akuw a wɔpɛ sɛ wɔtɔ nneɛma wɔ ɔman no mu gua so no mu?

Wɔ Amerika Atifi fam gua so no, wɔde su a ɛne sɛ wɔbɛkyekyere anonne akɛse no akɔ nnwuma a ɛwɔ nsu no atifi mpo. Ron Skotleski, a ɔyɛ Crown Holdings, adwumakuw bi a ɛyɛ dade a wɔde kyekyere nneɛma ho fã a ɛwɔ Amerika Atifi fam anonne dwumadibea no titrani abadiakyiri a ɔhwɛ anonne so no kae wɔ asɛm bi a ɔde menae wɔ email so sɛ: Esiane adetɔfo akwahosan ho haw nti, yebetumi ahu nkɔanim kɛse wɔ nkotoku a emu duru yɛ ɔuns 7.5 a wɔtɔn wɔ anonne afã horow bi mu, na anonne nketewa yi a wɔnom no ma adetɔfo nte afobu nka kɛse. [5] .

Nneɛma akɛse a wɔde kyekyere nneɛma nso betumi adi adetɔfo ahiade a wɔkyɛ ho dwuma, adi adetɔfo nkate fam bo ne ahiade afoforo a egu ahorow ho dwuma. Saa kwan yi so no, anonne akɛseɛ a ɛdi kan a ɛyɛ 1L ne 2L no taa twe adwene si abusua nhyiamu tebea so na ɛsi 'kyɛ' so dua, a ɛda so ara yɛ adwuma nnɛ.

Nsã akɛse a wɔakyekyere a wɔde ba no di nsakrae a ɛba wɔ nea adetɔfo pɛ mu (anom a wɔsan kɔ ntease mu, akyi a wɔhwehwɛ sɛ wɔtrɛw nsã a wɔnom mu) ne ahwehwɛde a ɛne sɛ wɔbɛtrɛw anom tebea horow mu no ho dwuma, na ɛma adetɔfo nso tumi nya nneɛma ahorow a wɔpaw wɔ nsɛm a wɔakyerɛw ho

Nneɛma nketenkete a wɔde ahyɛ mu no resan aba bio, a wɔayɛ no sɛnea ɛbɛyɛ a ɛbɛhyɛ wo kotoku mu na nkurɔfo adɔ wo

Saa bere no, nnwumakuw a wɔyɛ nneɛma no fii ase piapiaa nneɛma nketenkete a wɔde ahyɛ mu no ntɛm mpo sen akɛse.

Ná Coca-Cola yɛ nneɛma a wodii kan de nneɛma nketenkete a wɔde ahyɛ mu bae wɔ China gua so no mu biako. Wɔ afe 2018 mu no, Coca-Cola hyɛɛ aseɛ de 200ml mini-can packages maeɛ. Afei nso, wɔ China gua so nso betumi ahu 300ml mini toa a Coca Cola ne 330ml nnɛyi toa.

Efi saa bere no, ebedu afe 2019 no, nnuan ne anonne ahorow pii ahyɛ nneɛma nketenkete a wɔde kyekyere nneɛma ase de adi 'sikasɛm a ɛyɛ fɛ' mframa no ho dwuma, te sɛ Yuanqi Kwae no toa ketewa a nsu a ɛyɛ hyew wom. Saa mframa yi nso bɔɔ kɔɔ tii anom track foforo no so, kakra, tii ne nea ɛkeka ho nso fii ase 'mini cup' nufusu tii.

Nsã a wɔde kyekyere nneɛma no de su bi a ɛfa nneɛma nketewa a wɔde kyekyere nneɛma ho no kyerɛ, nea enti a ɛte saa ne sɛ nneɛma nketewa a wɔde kyekyere nneɛma no fata yiye sɛ wɔde di dwuma, nanso wobetumi de ahyɛ mmea nkotoku mu nso, enti nnuaba mu nsu, carbonation ne nneɛma nketenkete afoforo a wɔde kyekyere nneɛma ho no reyɛ nea nkurɔfo ani gye ho kɛse.

Nea ɛka ho no, adetɔfo de wɔn adwene si akwahosan so kɛse. Wɔ anonne a ahoɔdennuru pii wom mpo ho no, nneɛma nketenkete a wɔde ahyɛ mu no betumi atew calorie adesoa a ɛwɔ wɔn a wɔnom so no so na adi asikre a wɔtew so a wɔhwehwɛ no ho dwuma. Sɛ wɔde nneɛma a ɛho tew di dwuma a, wobetumi adi nneɛma nketenkete a wɔde ahyɛ mu no wɔ da koro mu a wɔmfa nneɛma a wɔde siesie nneɛma no nka ho, na wɔakwati asiane a ɛwɔ hɔ sɛ ɛbɛsɛe.

'Sɛ yɛte mmarima ne mmaa adetɔfoɔ ahiadeɛ ase a, ɛbɛtumi aboa yɛn ma yɛayɛ nneɛma foforɔ ne nneɛma foforɔ ho nhyehyɛeɛ yie,' Yu kaa saa wɔ ne kasa mu. Sɛ yɛhwɛ yɛn akyi a, sɛ́ ebia package no yɛ kɛse anaa ketewa no, ne titiriw ne sɛ ɛbɛdi adetɔfo ahiadeɛ ho dwuma, na botaeɛ a ɛtwa toɔ ne sɛ 'tɔn yie' ankasa.