Kutengesa Zvakanaka, Iyo Package Inofanirwa Kuve Yakakura Kana Idiki

Zvisingatarisirwi, saizi nekukura kwechinwiwa chave 'mari yemagariro' yevechidiki.

PaWeibo, musoro wezvinwiwa zvakakura waiwanzosechwa. Panguva yekunyora, musoro wenyaya 'Sei #1L yekurongedza yave mari yemagariro kune vechidiki' yakaverengwa nevanhu vanodarika 69 miriyoni, uye mimwe misoro inoenderana nayo yakaverengwa nevanhu vanodarika miriyoni imwe.

Mapakiti madiki anobata huwandu hwakawanda hwekupisa. Semuyenzaniso, mapakeji madiki emashizha ekuMabvazuva ane mukurumbira, uye mamwe ma netizens kunyange DIY 335ml Oriental anosiya mumapakeji madiki. Tsamba iyi, ine musoro unoti 'The smallest Oriental Leaf on the Internet', yakaita 30,000 likes, zvinodarika 1,900 favourites uye zvinopfuura chiuru macomments.

Uye mweya wemumbure shamwari inobvunza -- ndiani muteereri we100ml yekunwa? Vanhu vazhinji vakati: 'Ichi chidiki chidiki chinoyevedza chaingoda kuravira', 'chakanaka chose kunyangwe ukachitenga ukasachinwa'...

Saizi yekurongedzerwa inopisa, uye akawanda uye akawanda mabhureki anotanga kuita kuti iyo yekurongedza ive yakakura kana diki. 'Kukosha uye mapakeji madiki ari kufambisa kukura muindasitiri yezvinwiwa,' Yu Jian, maneja mukuru weKantar Worldpanel Greater China, akadaro paFBIF2024 Chikafu uye Beverage Innovation Forum.

Sekureva kwaNielsen IQ 'Trends and Prospects of China's Beverage Industry muna 2024', 600ml-1249ml hombe dzakagadzirira-kunwa zvinwiwa zvave nzvimbo itsva yekukura yeindasitiri yezvinwiwa mumakore achangopfuura.

Mumakore achangopfuura, ese ari maviri echinyakare mabhureki uye ari kusimukira mabhureki akanyatso kuita gakava guru pane zvakatemwa zvekurongedza. Kunze kwekuunza mapaketi anosvika 500ml, vakaunza zvakare mapaketi makuru akatenderedza 1L kana madiki mapaketi akapoteredza 300ml.

Semuenzaniso, Oriental Leaves, kuwedzera ku500ml packaging, yakatangawo 900ml uye 335ml packaging;

Sei masaizi epasuru yemhando idzi akatanga kukura kana kudiki? Seri kweshanduko yekurongedza kurongerwa, rudzii rwemusika rwunoenderana narwo?

Hombe uye diki kurongedza chinwiwa hachisi chinhu chitsva. Asi mumakore achangopfuura, vatengi vakabhadhara zvakanyanya uye zvakanyanya kurongedza hombe nediki. Kuti zvizadzise zvinodiwa nevatengi, mhando zhinji dzakatanga 'kushanda nesimba' pamapeji ekurongedza.

FBIF yakashanyira nzvimbo dzakawanda ikawana kuti 900ml yemashizha eOriental gerberia aiwanikwa kwese kwese, mungave muzvitoro zvikuru kana zvitoro zvetaundishipi.

Mumakore achangopfuura, kune zvakawanda zvigadzirwa zvinouya mumapaketi makuru kana madiki. Semuyenzaniso, Huiyuan ichavhura 2L madhiramu epamusoro-soro muna 2022. Dongpeng Beverage payakatanga chigadzirwa chayo chitsva 'Rehydration' muna Ndira 2023, yakatanga 555mL uye 1L kurongedza kutsanangurwa panguva imwe chete; Youcong Gas zvakare yakatanga 2L hombe package gore rino.

Muchokwadi, mapakeji mahombe akatenderedza 1L uye mapakeji madiki anosvika 300ml haana kuoneka mumakore achangopfuura. Munguva yakapfuura, mabhii akadai saTingyi, Uni-President, Coca-Cola uye PepsiCo vaiva nemhando dzakasiyana-siyana dzekuputira kare kare 2019. Kuenzaniswa nekare, inogona kuwanikwa kuti pane kuchinja kwakajeka. Saizi yezvinwiwa zvakaputirwa hazvichagumiri kune muto wemichero uye zvinwiwa zvekabhoni, asi zvinotanga kuchinjika kune tii isina shuga, zvinwiwa zvine simba, tii yemichero uye zvimwe zvikamu zvidiki zvezvinwiwa.

Beverage packaging specifications inoshanduka, kwete kungogumira kumusika wepamba, uchitarisa pamusika wepasi rose, chinwiwa chekurongedza chiri kuwedzerawo kana kudiki.

Muna 2019, Coca-Cola yakatanga 350ml uye 700ml mabhodhoro emusika weJapan. Pawebhusaiti yayo, Coca-Cola inotsanangura kuti sei kuputirwa kutsva kuri kuunzwa -- maererano nehuwandu hwekuzvarwa kweJapan, kuchembera kwehuwandu hwemhuri diki, 350ml yeCoke yakakodzera munhu mumwe chete, 700ml yakakodzera kuti vanhu vaviri vanwe. [2]

Mufananidzo wechikwereti: Coca-Cola Japan yepamutemo webhusaiti

Iyo 900ml Pokuang Li mvura yanga ichikwira muJapan mumakore achangopfuura. Sekureva kwevashandi vaOtsuka, 'kubvira pakupera kwegore rapfuura, huwandu hwekutengesa hwakawedzera nenhamba mbiri mwedzi wega wega.' [3]

Chinwiwa cheBritish brand MOJU yakatanga iyo Booster series mu60ml kurongedza muna 2016, ichiteverwa ne420ml kurongedza muna 2023 kuzadzisa izvo zvakasiyana zvinodiwa nevatengi.

Mufananidzo wechikwereti: amazon

Chinese inobuda brand McDovey yaonawo maitiro ekurongedza akakura etii isina shuga mumusika wepasirese. Kuitira kuzadzisa zvinodiwa nemisika yeChinese neAmerica, McDovido akasarudza 750ml yakakura pasuru. Muna Mbudzi 2022, McDovedo panguva imwe cheteyo akatanga 750ml 'Great Oolong Tea' kuChina nekuUnited States. [4]

Mumusika wekuNorth America, maitiro ekurongedza zvinwiwa zvakakura akatoendeswa kuindasitiri yekumusoro. Ron Skotleski, mutevedzeri wemutungamiri wekutengesa uye kushambadzira kweNorth American beverage division yeCrown Holdings, mugadziri wesimbi wekutakura, akati mune chirevo cheemail: Nekuda kwekunetsekana kwehutano hwevatengi, tinogona kuona kuwedzera kukuru kwekutengesa kwe7.5-ounce cans mune zvimwe zvikamu zvezvinwiwa, uye kunwa kwezvinwiwa zvidiki izvi kunoita kuti vatengi vanzwe vaine mhosva shoma. [5]

Kubva pane zvikonzero zvekuchinja kwekurongedza mumisika yekunze, inogona kuwanikwa kuti ingave yakakura kurongedza kana mini packaging, kumashure kwekuchinja kwechinwiwa kurongedza, icho chaicho chiratidzo chiri kuenderana nekuchinja kwevatengi uye inoda kutengesa zvakanaka. Ndedzipi shanduko chaidzo mukutenga zvinodiwa nemapoka evatengi pamusika wepamba?

Mumusika wekuNorth America, maitiro ekurongedza zvinwiwa zvakakura akatoendeswa kuindasitiri yekumusoro. Ron Skotleski, mutevedzeri wemutungamiri wekutengesa uye kushambadzira kweNorth American beverage division yeCrown Holdings, mugadziri wesimbi wekutakura, akati mune chirevo cheemail: Nekuda kwekunetsekana kwehutano hwevatengi, tinogona kuona kuwedzera kukuru kwekutengesa kwe7.5-ounce cans mune zvimwe zvikamu zvezvinwiwa, uye kunwa kwezvinwiwa zvidiki izvi kunoita kuti vatengi vanzwe vaine mhosva shoma. [5]

Kurongedza hombe kunogona zvakare kusangana nevatengi kugovana zvinodiwa, kusangana nevatengi' kukosha kwemanzwiro uye zvimwe zvakasiyana zvinodiwa. Nenzira iyi, yekutanga 1L uye 2L hombe mapakeji ezvinwiwa anowanzo tarisa pane zvekuungana kwemhuri uye kusimbisa 'kugovana', izvo zvichiri kushanda nhasi.

Kutangwa kwezvinwiwa zvakakura zvakaiswa mupakiti zvinopa shanduko yezvinodiwa nevatengi (zvekushandisa kudzoka kune rationality, kutsvaga-inodhura) uye kudiwa kwekuwedzera mamiriro ekushandisa, uye zvakare kunoita kuti vatengi vave nesarudzo dzakasiyana-siyana dzezvakatemwa.

Mapakeji madiki ari kudzoka, akagadzirirwa kukwana muhomwe yako uye vanhu vanodikanwa

Kare ikako, mabhureki akatanga kusundidzira mapakeji madiki kunyangwe kare kupfuura makuru.

Coca-Cola yaive imwe yemhando dzekutanga kuunza mapaketi madiki mumusika weChina. Muna 2018, Coca-Cola yakatanga kupa 200ml mini-can mapakeji. Pamusoro pezvo, mumusika weChinese unogonawo kuona iyo 300ml mini bhodhoro reCoca Cola uye 330ml yemazuva ano can.

Kubva ipapo, panosvika gore ra2019, mhando zhinji dzechikafu nezvinwiwa dzakatanga kurongedza diki kuti vasangane nemhepo 'yehupfumi' yakaita seYuanqi Forest's mini can yemvura inopenya. Mhepo iyi zvakare yakavhuvhuta kune itsva yekunwa tii track, zvishoma, tii uye zvichingodaro zvakare yakatanga 'mini cup' mukaka tii.

Chinwiwa chekurongedza chinopa maitiro ekukura kudiki ekurongedza, chikonzero ndechekuti kurongedza kudiki kwakakodzera kwazvo kuita, asi zvakare kunogona kuiswa mumabhegi evakadzi, saka muto wemichero, carbonation uye zvimwe zvidiki zvigadzirwa zvekurongedza zviri kuramba zvichizivikanwa.

Mukuwedzera, vatengi vanobhadhara zvakanyanya uye zvakanyanya kune hutano. Kunyangwe yezvinwiwa zvakakwirira-calorie, mapakeji madiki anogona kuderedza caloric mutoro wevatengi uye kusangana nezvinodiwa zvekudzikisa shuga. Nezvishandiso zvakachena, mapakeji madiki anogona kudyiwa mukati mezuva pasina zvinodzivirira, kudzivirira njodzi yekuparara.

'Kunzwisisa zvinodiwa nevatengi vechirume nevechikadzi kunogona kutibatsira kuronga zvirinani zvigadzirwa nemapotifolio echigadzirwa,' Yu akadaro mukutaura kwake. Ndichitarisa kumashure, ingave iyo package yakakura kana idiki, musimboti wayo ndeyekuzadzisa zvinodiwa nevatengi, uye chinangwa chekupedzisira ndecheku 'kutengesa zvakanaka'.