Kugurisha neza, paki igomba kuba nini cyangwa nto

Mu buryo butunguranye, ingano nubunini bwikinyobwa byahindutse 'ifaranga ryimibereho ' ryurubyiruko.

Kuri Weibo, ingingo yibinyobwa binini yashakaga gukoreshwa kenshi. Mugihe cyo kwandika, ingingo 'Kuki # 1L ipakiye zahindutse amafaranga yimibereho kubaturage 69, nibindi bintu bifitanye isano nabyo byasomwe nabantu barenga miliyoni 1.

Amapaki mato afite ubushyuhe bwinshi. Kurugero, udupaki duto twibibabi muburasirazuba birakunzwe cyane, kandi umusezo ndetse na diy 335ml amababi yiburasirazuba mumapaki mato. Inyandiko, yitiriwe 'ikibabi gito cyo mu Burasirazuba kuri enterineti ', yinjije 30.000 link, akunzwe 1.900 n'ibitekerezo birenga 1.000.

Kandi ubugingo bwinshuti rusange irabaza - ninde uterankunga kunywa 100ml? Abantu benshi bagize icyo bavuga: 'Iyi paki nziza yashakishijwe cyane kuryoha ', 'super cute nubwo wayigura kandi ntunywe ' ...

Ingano yubunini irashyushye, nibindi byinshi kandi byinshi bitangira gukora gupakira binini cyangwa bito. 'Agaciro hamwe na paki nto ni ugutwara imikurire y'ibinyobwa, ' Yu Jian, umuyobozi mukuru wa Kantar w'isi.

Nk'uko nielsen IQ 'Inzira n'ibitekerezo by'inganda z'ibinyobwa by'Ubushinwa muri 2024 ', 600ml-1249ml Ibinyobwa binini byo kunywa mu binyobwa by'ibinyobwa mu myaka yashize.

Mu myaka yashize, ibirango gakondo nibirango byagaragaye rwose byagize agace kanini kubisobanuro bipakira. Usibye kumenyekanisha amapaki ya 500ml, bagejejena kandi paki nini ya 1l cyangwa udupaki duto tugera kuri 300ml.

Kurugero, amababi yuburasirazuba, usibye gupakira 500ml, nanone yatangije 900ml na 335ml gupakira.

Kuki imashini yubunini bwiyi ndatangira gutangira kuba nini cyangwa nto? Inyuma yo guhindura ibisobanuro bipakira, ni ubuhe bwoko bw'isoko rijyanye nayo?

Gupfunyika ibinyobwa binini kandi ntakintu gishya. Ariko mumyaka yashize, abaguzi bishyuye byinshi kandi bitondera cyane kubipanda binini kandi bito. Kugirango twuzuze ibikenewe byabaguzi, ibirango byinshi byatangiye 'kora cyane ' mubisobanuro bya gupakira.

Fbif yasuye ahantu henshi asanga 900ml yiburasirazuba bwa geberiya bushobora kuboneka ahantu hose, haba muri supermarket nini cyangwa mububiko bwumujyi

Mu myaka yashize, hari ibicuruzwa byinshi biza mubipaki binini cyangwa bito. Kurugero, Huiyian azatangiza ibibari 2l-office muri 2022. Iyo udusimba twa dongpeng rwatangije ibicuruzwa bishya 'rehytration ' muri Mutarama 2023, byatangije ibisobanuro 555m na 1l icyarimwe; Uyu mwaka watangaga kandi watangije paki ya 2l muri uyu mwaka.

Mubyukuri, paki nini ya 1l hamwe nibipaki bito bya hafi 300ml ntabwo byagaragaye mumyaka yashize. Mu bihe byashize, ibirango nka Tingeyi, Uni-pella na Cola na Pepsico byari bishyize mu gupakira asigaye mu ntangiriro za 2019. Ugereranije na kahise, urashobora kuboneka ko hari impinduka zigaragara. Ingano y'ibinyobwa byapakiwe ntibigigarukira ku mutobe w'imbuto n'ibinyobwa bya karubite, ariko bitangira kwimuka mu cyayi kidafite isukari, ibinyobwa by'ibinyobwa, icyayi cy'imbuto n'izindi sub-ibyiciro by'ibinyobwa

Ibinyobwa bipakira ibisobanuro birahinduka, ntabwo bigarukira ku isoko ryimbere mu gihugu, ndeba isoko mpuzamahanga, gupakira ibinyomoro nabyo ni ukuba mubi cyangwa bito.

Muri 2019, Coca-Cola yatangije amacupa ya 350ml na 700ml ku isoko ry'Ubuyapani. Ku rubuga rwayo, Cola-Cola asobanura impamvu ibipakira bishya bitazatangizwa - mu gusubiza umubare munini w'Abayapani, abaturage bageze mu Buyapani kandi bakiyongera umubare w'imiryango nto, 350m wa Coke birakwiriye abantu babiri kunywa. [2]

Inguzanyo Ifoto: Urubuga rwa Coca-Cola Ubuyapani

900ml pokung Li Amazi yazamutse mu Buyapani mumyaka yashize. Nk'uko abakozi ba Otkaka, 'kuva umwaka ushize, umubumbe wo kugurisha wiyongereye n'imibare ibiri buri kwezi. ' [3 [3]

Ibinyobwa by'Abongereza Moju yashyize ahagaragara urukurikirane rw'ibicuruzwa mu mwaka wa 60ml mu 2016, hakurikiraho 420ml gupakira 420ML mu 2023 kugira ngo bahuze ibikenewe bitandukanye by'abaguzi.

Ifoto y'Ifoto: Amazone

Ibirango byo hanze ya McDovey nabyo byabonye icyerekezo kinini gipfunyika icyayi kidafite isukari ku isoko mpuzamahanga. Kugirango duhuze ibyifuzo byisoko ryabashinwa na Amerika, McDovico yahisemo 750ml. Mu Gushyingo 2022, McDedodo icyarimwe yatangijwe 750ml 'icyayi gikomeye oolong ' mu Bushinwa na Amerika. [4]

Mu Isoko rya Amerika y'Amajyaruguru, icyerekezo cyibikoresho binini byabandi byashyikirizwa inganda za hejuru. Ron Skotletchki, Visi Perezida wo kugurisha no Kwamamaza Kugabana Amajyaruguru y'amajyaruguru y'amajyaruguru y'ikamba, mu buryo bw'ibicuruzwa byateganijwe mu bice 7.5 biyongera, kandi turashobora kwiyongera kw'ubuzima bw'abaguzi, kandi turashobora kwiyongera kw'ubuzima bw'ibinyobwa bitera ibinyobwa, kandi turashobora kwiyongera kw'ubuzima bw'ibinyobwa bitera ibinyobwa, kandi turashobora kwiyongera kw'ubuzima bw'ibinyobwa, kandi ibinyobwa bike bitera abaguzi kumva ko ari icyaha. [5]

Ukurikije impamvu zo guhindura ibipfunyika mumasoko yamahanga, birashobora kuboneka niba ari ugupakira cyangwa gupakira mini, mubyukuri bikaba bifatika bikenewe byabaguzi kandi bifuza kugurisha neza kandi bifuza kugurisha neza. Nibihe bihinduka byihariye mugukoresha amatsinda yabaguzi mumasoko yo murugo?

Mu Isoko rya Amerika y'Amajyaruguru, icyerekezo cyibikoresho binini byabandi byashyikirizwa inganda za hejuru. Ron Skotletchki, Visi Perezida wo kugurisha no Kwamamaza Kugabana Amajyaruguru y'amajyaruguru y'amajyaruguru y'ikamba, mu buryo bw'ibicuruzwa byateganijwe mu bice 7.5 biyongera, kandi turashobora kwiyongera kw'ubuzima bw'abaguzi, kandi turashobora kwiyongera kw'ubuzima bw'ibinyobwa bitera ibinyobwa, kandi turashobora kwiyongera kw'ubuzima bw'ibinyobwa bitera ibinyobwa, kandi turashobora kwiyongera kw'ubuzima bw'ibinyobwa, kandi ibinyobwa bike bitera abaguzi kumva ko ari icyaha. [5]

Ibipaki binini birashobora kandi guhura nibikenewe kubaguzi, guhura nabaguzi bafite amarangamutima nibindi bikenewe bitandukanye. Muri ubu buryo, 1l yambere na 2l paki nini yibinyobwa bakunda kwibanda kumiryango ikusanya imiryango no gushimangira 'Kugabana ', bikaba bikoreshwa muri iki gihe.

Gutangiza ibinyobwa binini byapakiwe bibangamira ibyifuzo byabaguzi (ibiciro byo gusubira mu gaciro, gukurikirana ibiciro byaguka, kandi bifasha kandi gukora ibintu bitandukanye byihariye byihariye.

Amapaki mato aragaruka, yagenewe guhuza mumufuka no gukunda abantu

Intara noneho, ibirango byatangiye gusunika paki nto mbere kurenza binini.

Coca-Cola yari imwe mu byarangiwe hakiri kare kugirango itangire amapaki mato ku isoko ry'Ubushinwa. Muri 2018, Cola-cola yatangiye gutanga 200ml mini-ishobora gupakira. Byongeye kandi, ku isoko ry'Ubushinwa rirashobora kandi kubona icupa rya 300ml rya mini ya Coca Cola na 330ml zigezweho.

Kuva icyo gihe, muri 2019, ibirango byinshi n'ibinyobwa byatangije gupakira bito kugirango uhure na 'ubukungu bwiza ' umuyaga, nka mini ya Yuanqi Ishyamba rya Yuanqi. Uyu muyaga kandi wahuhaga rwicyayi gishya cyicyayi, icyayi, icyayi kandi kiwe nacyo cyatangijwe 'icyayi cya mini gikombe ' icyayi cyamata.

Ibinyobwa byabanyobwa byerekana uburyo bwiterambere rito bwibipaki, impamvu nuko gupakira bito bikwiranye no gukora, ariko nabyo birashobora gushirwa mumifuka yabagore, umutobe wimbuto, karubone, karubone nibindi bicuruzwa bito bigenda bihinduka byinshi.

Byongeye kandi, abaguzi bitondera cyane kubuzima. Ndetse no hejuru-ya calorie ibinyobwa, paki nto irashobora kugabanya umutwaro wa caloric yabaguzi kandi wujuje ibisabwa kugabanuka kw'isukari. Hamwe nibikoresho byo mu isuku, paki nto irashobora gukoreshwa mugihe kumunsi utabanje kubungabunga, kwirinda ibyago byo kwangiza.

'Gusobanukirwa ibikenewe by'abaguzi b'abagabo n'abagore birashobora kudufasha gutegura neza ibicuruzwa bishya n'ibicuruzwa portfolios, ' Yuvuze mu ijambo rye. Urebye amaso inyuma, niba paki nini cyangwa ntoya, intangiriro yayo ni uguhura nibikenewe abaguzi, kandi intego nyamukuru ni ugushaka 'kugurisha neza '.