Kugurisha neza, Ipaki igomba kuba nini cyangwa nto

Mu buryo butunguranye, ingano nubunini bwa paki y'ibinyobwa byahindutse 'ifaranga mbonezamubano ' ryurubyiruko.

Kuri Weibo, ingingo yo gupakira ibinyobwa binini yashakishijwe kenshi. Mugihe cyo kwandika, insanganyamatsiko 'Kuki # 1L gupakira byahindutse ifaranga mbonezamubano ku rubyiruko ' byasomwe nabantu barenga miliyoni 69, naho izindi ngingo zijyanye nabyo zasomwe nabantu barenga miliyoni.

Udupaki duto dufite ubushyuhe bwinshi. Kurugero, udupaki duto twibabi ryiburasirazuba turakunzwe cyane, kandi bamwe mubakoresha ndetse DIY 335ml ibibabi byiburasirazuba mubipaki bito. Iyi nyandiko yiswe 'Ikibabi gito cyo mu Burasirazuba kuri interineti ', cyabonye abantu 30.000 bakunda, barenga 1.900 bakunzwe n'ibitekerezo birenga 1.000.

Kandi roho yinshuti net irabaza - ninde wumva 100ml banywa? Abantu benshi bagize icyo bavuga: 'Iyi paki nziza nziza yashakaga kuryoha ', 'super cute nubwo wagura ntuyinywe ' ...

Ingano ipakira irashyushye, nibindi byinshi nibirango bitangira gukora ibipfunyika binini cyangwa bito. Umuyobozi mukuru wa Kantar Worldpanel Greater China, Yu Jian, yagize ati: 'Agaciro n’ibipapuro bito bitera iterambere mu nganda z’ibinyobwa.'

Nk’uko Nielsen IQ 'Imigendekere n'ibiteganijwe mu nganda z’ibinyobwa by’Ubushinwa mu 2024 ', 600ml-1249ml ibinyobwa binini byiteguye kunywa-byahindutse ingingo nshya y’inganda z’ibinyobwa mu myaka yashize.

Mu myaka yashize, ibirango gakondo hamwe nibirango bigenda bigaragara rwose byateje akavuyo kubipfunyika. Usibye kumenyekanisha paki zingana na 500ml, banashyizeho paki nini zingana na 1L cyangwa udupaki duto twa 300ml.

Kurugero, Ibibabi byiburasirazuba, usibye gupakira 500ml, byanashyize ahagaragara 900ml na 335ml;

Kuki ingano yububiko bwa marike yatangiye kuba nini cyangwa nto? Inyuma yo guhindura ibintu bipfunyika, ni ubuhe bwoko bw'isoko bukenewe?

Gupakira ibinyobwa binini kandi bito ntabwo ari shyashya. Ariko mu myaka yashize, abaguzi barushijeho kwita kubipfunyika binini kandi bito. Kugirango uhuze ibyifuzo byabaguzi, ibirango byinshi byatangiye 'gukora cyane ' kubipfunyika.

FBIF yasuye ahantu henshi isanga 900ml y’amababi ya gerberia yo mu burasirazuba yashoboraga kuboneka ahantu hose, haba mu maduka manini cyangwa mu maduka acururizwamo mu mujyi

Mu myaka yashize, hari ibicuruzwa byinshi biza mubipaki binini cyangwa bito. Kurugero, Huiyuan izashyira ahagaragara 2L ifite ubushobozi bwo hejuru muri 2022.Ibinyobwa bya Dongpeng byatangije ibicuruzwa byayo bishya 'Rehydration ' muri Mutarama 2023, byatangije icyarimwe 555mL na 1L bipakira icyarimwe; Gazi ya Youcong nayo yatangije paki nini ya 2L uyumwaka.

Mubyukuri, paki nini za 1L hamwe nudupaki duto twa 300ml ntabwo twagaragaye mumyaka yashize. Mu bihe byashize, ibirango nka Tingyi, Uni-Perezida, Coca-Cola na PepsiCo byari bifite ibisobanuro bitandukanye byo gupakira nko muri 2019. Ugereranije n'ibyahise, ushobora gusanga hari impinduka zigaragara. Ingano y'ibinyobwa bipfunyitse ntikigarukira gusa ku mutobe w'imbuto n'ibinyobwa bya karubone, ahubwo itangira kwimukira mu cyayi kitarimo isukari, ibinyobwa bitera imbaraga, icyayi cy'imbuto n'ibindi byiciro by'ibinyobwa

Ibipimo byo gupakira ibinyobwa birahinduka, ntibigarukira gusa ku isoko ryimbere mu gihugu, urebye ku isoko mpuzamahanga, gupakira ibinyobwa nabyo bigenda biba binini cyangwa bito.

Muri 2019, Coca-Cola yashyize ahagaragara amacupa ya 350ml na 700ml ku isoko ry’Ubuyapani. Kurubuga rwacyo, Coca-Cola isobanura impamvu ibipapuro bishya bitangizwa - hasubijwe ko umubare w’abana bavuka buke mu Buyapani, umubare w’abasaza ndetse n’imiryango yiyongera, 350ml ya Coke ikwiriye umuntu umwe, 700ml ikwiriye abantu babiri kunywa. [2]

Inguzanyo y'ifoto: Urubuga rwemewe rwa Coca-Cola

Amazi 900ml Pokuang Li yagiye yiyongera mu Buyapani mu myaka yashize. Nk’uko abakozi ba Otsuka babitangaza, 'kuva mu mpera z'umwaka ushize, ibicuruzwa byagurishijwe byiyongereyeho imibare ibiri buri kwezi. ' [3]

Ikirango cy’ibinyobwa cy’Abongereza MOJU cyatangije Booster ikurikirana muri 60ml ipakira mu 2016, ikurikirwa no gupakira 420ml mu 2023 kugirango ihuze ibyifuzo bitandukanye by’abaguzi.

Inguzanyo y'ifoto: amazon

Ikirangantego cyo mu Bushinwa cyitwa McDovey nacyo cyagaragaje uburyo bwo gupakira icyayi kitarimo isukari ku isoko mpuzamahanga. Mu rwego rwo guhaza ibikenewe ku masoko yo mu Bushinwa no muri Amerika, McDovido yahisemo pake ya 750ml. Ugushyingo 2022, McDovedo icyarimwe yatangije 750ml 'Icyayi kinini cya Oolong ' mu Bushinwa no muri Amerika. [4]

Ku isoko ryo muri Amerika ya Ruguru, icyerekezo cyo gupakira ibinyobwa binini ndetse no mu nganda zo hejuru. Ron Skotleski, visi perezida w’igurisha n’isoko ry’ishami ry’ibinyobwa byo muri Amerika y'Amajyaruguru rya Crown Holdings, uruganda rukora ibicuruzwa mu cyuma, yabitangaje ku rubuga rwa interineti agira ati: “Kubera ibibazo by’ubuzima bw’abaguzi, dushobora kubona ubwiyongere bugaragara bw’igurishwa ry’ibikomoka kuri 7.5 mu bice bimwe by’ibinyobwa, kandi kunywa ibyo binyobwa bito bituma abaguzi bumva nta cyaha bafite. [5]

Duhereye ku mpamvu zo guhindura ibipfunyika ku masoko y’amahanga, ushobora gusanga niba ari ibipfunyika binini cyangwa bipfunyika mini, inyuma y’imihindagurikire y’ibinyobwa, mu byukuri ni ikirango gihuza ibyifuzo by’abaguzi kandi bashaka kugurisha neza. Ni izihe mpinduka zihariye muburyo bwo kugura amatsinda y'abaguzi ku isoko ryimbere mu gihugu?

Ku isoko ryo muri Amerika ya Ruguru, icyerekezo cyo gupakira ibinyobwa binini ndetse no mu nganda zo hejuru. Ron Skotleski, visi perezida w’igurisha n’isoko ry’ishami ry’ibinyobwa byo muri Amerika y'Amajyaruguru rya Crown Holdings, uruganda rukora ibicuruzwa mu cyuma, mu magambo ye yanditse ku rubuga rwa interineti yagize ati: “Kubera ibibazo by’ubuzima bw’abaguzi, dushobora kubona ubwiyongere bugaragara bw’ibicuruzwa by’ibiro 7.5 mu bice bimwe by’ibinyobwa, kandi kunywa ibyo binyobwa bito bituma abakiriya bumva nta cyaha bafite. [5]

Gupakira binini birashobora kandi guhuza ibyo abaguzi bakeneye kugabana, guhuza agaciro k'amarangamutima y'abaguzi nibindi bakeneye bitandukanye. Muri ubu buryo, ibipapuro binini bya mbere bya 1L na 2L bikunda kwibanda ku materaniro y’imiryango no gushimangira 'kugabana ', na nubu biracyakoreshwa.

Itangizwa ryibinyobwa binini bipfunyitse bifasha guhindura ibyifuzo byabaguzi (kugaruka kugaruka kubitekerezo, gushakisha uburyo buhendutse) hamwe no gusaba kwagura ibicuruzwa, kandi binafasha abakiriya kugira amahitamo atandukanye yibisobanuro.

Amapaki mato arimo kugaruka, yagenewe guhuza mumufuka wawe kandi ukunda abantu

Icyo gihe, ibirango byatangiye gusunika udupaki duto na kare kuruta binini.

Coca-Cola yari imwe mu murikagurisha ryambere ryo kumenyekanisha ibicuruzwa bito ku isoko ry'Ubushinwa. Muri 2018, Coca-Cola yatangiye gutanga 200ml mini-can yamapaki. Mubyongeyeho, ku isoko ryUbushinwa urashobora kandi kubona icupa rya mini 300ml ya Coca Cola na 330ml bigezweho.

Kuva icyo gihe, muri 2019, ibirango byinshi byibiribwa n’ibinyobwa byatangije ibicuruzwa bito kugira ngo bihure n’umuyaga 'ubukungu bwiza ', nka mini ya shyamba ya Yuanqi y’amazi meza. Uyu muyaga kandi wahuhije inzira nshya yo kunywa icyayi, gake, icyayi nibindi nabyo byatangije 'mini cup ' icyayi cyamata.

Ibinyobwa bipfunyika byerekana inzira yiterambere rito, impamvu nuko gupakira bito bikwiranye no kubikora, ariko kandi birashobora no gushyirwa mumifuka yabategarugori, bityo umutobe wimbuto, karubone nibindi bicuruzwa bito bipakira bigenda byamamara.

Byongeye kandi, abaguzi bitondera cyane ubuzima. Ndetse no ku binyobwa birimo kalori nyinshi, udupaki duto turashobora kugabanya umutwaro wa caloric wabaguzi no guhaza icyifuzo cyo kugabanya isukari. Hamwe nibikoresho bisukuye, udupaki duto turashobora kumara umunsi umwe utarinze kuburinda, wirinda ibyago byo kwangirika.

Mu ijambo rye Yu yagize ati: 'Gusobanukirwa ibikenerwa n’abaguzi b’abagabo n’abagore birashobora kudufasha gutegura neza ibicuruzwa bishya n’ibicuruzwa,'. Urebye inyuma, niba paki ari nini cyangwa ntoya, intandaro yayo ni uguhuza ibyo abaguzi bakeneye, kandi intego nyamukuru ni iyo 'kugurisha neza '.