Walasa ka feere ka ɲɛ, pake ka kan ka bonya walima ka dɔgɔya .

K'a sɔrɔ a ma miiri, minfɛn pake bonya n'a bonya kɛra 'social currency' ye kamalenninw na.

Weibo kan, minfɛnw forokoba barokun tun bɛ ɲini tuma caman na. Nin sɛbɛn in kɛwaati la, barokun 'Mun na #1L pake kɛra sosiyali wari ye kamalenninw fɛ' o kalanna mɔgɔ miliyɔn 69 ni kɔ fɛ, wa barokun wɛrɛw minnu bɛ tali kɛ o la, olu kalanna mɔgɔ miliyɔn 1 ni kɔ fɛ.

Paki misɛnninw bɛ funteni hakɛ caman minɛ. Misali la, kɔrɔnfɛla buluw pake misɛnninw ka di kosɛbɛ, wa ɛntɛrinɛti kan dɔw yɛrɛ DIY 335ml kɔrɔnfɛla buluw bɛ kɛ pake misɛnninw ye. O poste, min tɔgɔ ye ko 'Oriental leaf fitinin min bɛ ɛntɛrinɛti kan', o ye 30.000 Likes sɔrɔ, a ka di mɔgɔ 1.900 ni kɔ ye ani a ka kumaw ka ca ni 1.000 ye.

Ani ne terikɛ net ni bɛ ɲininkali kɛ -- jɔn ye mililitiri 100 minfɛn ye? Mɔgɔ caman y'a fɔ ko: 'Nin pake fitinin cɛɲi in tun b'a fɛ dɔrɔn ka dege', 'super cute hali n'i y'a san k'i kana a min'...

A bonya pake ka suma, wa a ka ca a la, a bɛ daminɛ ka a foroko bonya walima ka a dɔgɔya. 'Nafa ni pake misɛnninw bɛ ka bonya bila minfɛnw dilanni na,' Yu Jian, Kantar WorldPanel Greater China ɲɛmɔgɔba, y'o fɔ FBIF2024 Food and Beverage Innovation Forum la.

Nielsen IQ 'Trends and Prospects of China's Berage Industry ka fɔ la san 2024', 600ml-1249ml minfɛnba labɛnnenw kɛra minfɛnko yiriwali sira kura ye nin san laban ninnu na.

San laban ninnu na, laadala maraw ni fɛn minnu bɛ ka bɔ kɛnɛ kan, olu bɛɛ ye jɔrɔnankoba kɛ tiɲɛ na pakew dilanni na. Ka fara pakew kan minnu bɛ mililitiri 500 ɲɔgɔn na, u fana ye pake belebelew don 1L lamini na walima pake misɛnninw na minnu bɛ mililitiri 300 ɲɔgɔn bɔ.

Misali la, kɔrɔnfɛla buluw, ka fara 500ml pakew kan, olu fana ye 900ml ni 335ml pakew daminɛ;

Mun na o mara ninnu ka pake hakɛw daminɛna ka bonya walima ka dɔgɔya? Foroko ɲɛfɔcogo caman yeli kɔfɛ, sugu ɲinini sugu jumɛn bɛ bɛn a ma?

Minfɛn belebelebaw ni minnu bɛ kɛ fɛn kura ye, o tɛ ko kura ye. Nka nin san laban ninnu na, feerekɛlaw y’u janto u ka pake belebelebaw ni a fitininw na ka taa a fɛ. Walasa ka feerekɛlaw mago ɲɛ, fɛn caman y'a daminɛ ka 'baara kɛ hard' kan pakew labɛncogo kan.

FBIF taara yɔrɔ caman na, a y’a ye ko Oriental Gerberia bulu 900ml bɛ se ka sɔrɔ yɔrɔ bɛɛ, a kɛra sugubabaw ye wo, a kɛra dugu feerekɛyɔrɔ ye .

San laban ninnu na, fɛn caman bɛ yen minnu bɛ sɔrɔ pake belebelebaw walima minnu ka dɔgɔn. Misali la, Huiyuan bɛna 2L daminɛ barika caman na san 2022. Ni DongPeng Beverage y’a ka fɛn kura daminɛ 'Rehydration' san 2023 zanwuyekalo la, a ye 555ml ni 1L pakew sɛgɛsɛgɛli daminɛ waati kelen na YouCong Gas fana ye 2L pakeba dɔ daminɛ ɲinan.

Tiɲɛ na, pake belebele minnu bɛ 1L ɲɔgɔn na ani pake misɛnninw 300ml ɲɔgɔn na, olu ma bɔ nin san laban ninnu na. Tɛmɛnen kɔ, fɛntigiw i n’a fɔ Tingyi, Uni-President, Coca-Cola ani PepsiCo tun bɛ ni pakew ɲɛfɔcogo wɛrɛw ye kabini san 2019. Ni i y’a suma ni tɛmɛnenw ye, a bɛ se ka ye ko fɛn dɔ bɛ yen min bɛ ye ka jɛya. Minfɛn pakew hakɛ tɛ dan jiridenji ni minfɛn gazimaw ma tuguni, nka a bɛ daminɛ ka wuli ka taa te la, minfɛnw, jiriden te ani minfɛnw kulu fitinin wɛrɛw .

Minfɛnw forokocicogo caman b’u la, a tɛ dan sigida sugu dɔrɔn ma, ka diɲɛ suguba lajɛ, minfɛnw foroko fana bɛ ka bonya walima ka dɔgɔya.

San 2019, Coca-Cola ye buteli 350ml ani 700ml daminɛ Japon sugu la. A ka siti kan, Coca-Cola b’a ɲɛfɔ mun na foroko kura in bɛ ka don senkan -- ka jaabi di Japon bange hakɛ dɔgɔyali ma, jamanaden kɔrɔbaw ani denbaya misɛnw hakɛ cayalen, 350ml coke bɛnnen don mɔgɔ kelen ma, 700ml bɛnnen don mɔgɔ fila ma ka min. [2].

Ja min bɔra: Coca-Cola Japon ka siti ofisiyali

Pokuang li ji min bɛ ka caya 900ml, o bɛ ka caya Zapɔn jamana kɔnɔ nin san laban ninnu na. Otsuka baarakɛlaw ka fɔ la, 'Kabini salon laban, feereli hakɛ cayara ni jateden fila ye kalo o kalo.' [3]

British Beverage Brand Moju ye booster series daminɛ 60mL pakew kɔnɔ san 2016, o kɔfɛ 420mL pakew kɛra san 2023 walasa ka feerekɛlaw magoɲɛfɛnw ɲɛnabɔ.

Ja min bɔra: Amazon

Sinuwaw ka bɔli taamasiyɛn McDovey fana ye te pake belebelebaw cogoya ye minnu tɛ sukaro sɔrɔ diɲɛ suguba kɔnɔ. Walasa ka Sinuwaw ni Ameriki suguyaw bɛɛ magow ɲɛ, McDovido ye 750ml mililitiri pake dɔ sugandi min ka bon kosɛbɛ. Nowanburukalo san 2022, McDovedo ye 750ml 'aba oolong te' daminɛ waati kelen na Sinuwa ani Ameriki. [4] .

Ameriki Woroduguyanfan sugu la, minfɛnw foroko belebelebaw cogoya bɛ lase sanfɛ baarakɛlaw ma. Ron Skotleski, n’o ye Crown Holdings ka Ameriki Woroduguyanfan ka feereli ni feereli ɲɛmɔgɔba kɔrɔ ye, n’o ye nɛgɛ pakew dilanko tɔnba ye, o y’a jira a ka kunnafoni dɔ kɔnɔ min bɔra imɛri la: k’a sababu kɛ feerekɛlaw ka kɛnɛyako haminankow ye, an bɛ se ka dɔ fara kosɛbɛ bidon 7,5 feereli kan minfɛnw tilayɔrɔba dɔw la, ani nin minfɛn misɛnnin ninnu dunni bɛ kɛ sababu ye ka mɔgɔw jalaki. [5].

K’a ta pakew caman cili kunw na jamana wɛrɛw ka suguw la, a bɛ se ka sɔrɔ ko a kɛra pakew dilanni ye walima u foroko fitinin ye, minfɛnw foroko caman cili kɔfɛ, tiɲɛ na, o ye fɛn ye min bɛ feerelikɛlaw magoɲɛfɛnw caman sɛmɛntiya, wa a b’a fɛ ka feere ka ɲɛ. Yɛlɛma kɛrɛnkɛrɛnnen jumɛnw bɛ kɛ feerekɛlaw ka kuluw sanni fɛɛrɛw la jamana kɔnɔ sugu la?

Ameriki Woroduguyanfan sugu la, minfɛnw foroko belebelebaw cogoya bɛ lase sanfɛ baarakɛlaw ma. Ron Skotleski, n’o ye Crown Holdings ka Ameriki Woroduguyanfan ka feereli ni feereli ɲɛmɔgɔba kɔrɔ ye, n’o ye nɛgɛ pakew dilanko tɔnba ye, o y’a jira a ka kunnafoni dɔ kɔnɔ min bɔra imɛri la: k’a sababu kɛ feerekɛlaw ka kɛnɛyako haminankow ye, an bɛ se ka dɔ fara kosɛbɛ bidon 7,5 feereli kan minfɛnw tilayɔrɔba dɔw la, ani nin minfɛn misɛnnin ninnu dunni bɛ kɛ sababu ye ka mɔgɔw jalaki. [5].

Foroko belebelew bɛ se ka feerekɛlaw ka jɛ-ka-baara magow fana ɲɛ, ka feerekɛlaw ka dusukunnataw nafa ani magoɲɛfɛn suguya caman wɛrɛw ɲɛnabɔ. O cogo la, minfɛnw pake 1 ni 2L fɔlɔw ka teli ka sinsin denbaya ka lajɛw kan ani ka sinsin 'sharing', min bɛ se ka kɛ hali bi.

Minfɛn belebelebaw daminɛni bɛ kɛ sababu ye ka fɛntigiw ka fɛnw tacogo fɛɛrɛw caman yeli (Segin ka segin hakililata kan, musaka dɔgɔyali ɲinini) ani fɛn minnu bɛ kɛ ka fɛnw sɔngɔ bonya, olu ɲinini, ani fana a bɛ se ka kɛ sababu ye ka sugandili suguya caman sɔrɔ fɛn ɲɛfɔlenw na .

Foroko misɛnw bɛ ka segin ka na, min dilannen don walasa a ka se ka don i ka bɔrɛ kɔnɔ ani ka mɔgɔw kanu .

O waati la, markaw y’a daminɛ ka pake misɛnninw gɛrɛgɛrɛ hali ka tɛmɛ minnu ka bon.

Coca-Cola tun ye fɛn fɔlɔw dɔ ye minnu ye pake misɛnninw don Sinuwa sugu la. San 2018, Coca-Cola ye 200ml mini-Can pakew dilan. Ka fara o kan, Sinuwaw ka sugu la, aw bɛ se ka 300ml mini buteli 300ml ye Coca Cola ani 330ml bi bidon na.

Kabini o waati, san 2019 na, dumuni ni minfɛnw suguya caman ye pake misɛnninw daminɛ walasa ka fiɲɛ 'cute ' fiɲɛ kunbɛn, i n'a fɔ Yuanqi Forest ka mini bidon min bɛ ji wulilen kɛ. Nin fiɲɛ in fana ye fiɲɛ bila te minfɛn kura la, dɔɔnin, te ani a ɲɔgɔnnaw fana ye 'mini cup' nɔnɔ te daminɛ.

Minfɛnw foroko kɔnɔ, a bɛ kɛ sababu ye ka pakew dilanni misɛnniw kɛ, o sababu ye ko foroko misɛnninw bɛnnen don kosɛbɛ, nka u bɛ se ka bila musow ka bɔrɔw kɔnɔ fana, o la, jiridenji, gazi ani foroko misɛnnin wɛrɛw bɛ ka caya ka taa a fɛ.

Ka fara o kan, feerekɛlaw bɛ u janto kɛnɛya la ka taa a fɛ. Hali ni minfɛn minnu bɛ kalori caman na, pake misɛnniw bɛ se ka dɔ bɔ dumunikɛlaw ka kalori doni na ani ka sukaro dɔgɔyali ɲinini dafa. Ni fɛn saniyalenw don, pake misɛnniw bɛ se ka dun tile kelen kɔnɔ ni u tɛ fɛnw tanga, o bɛ u tanga tiɲɛni ma.

'Ka cɛw ni musow ka magoɲɛfɛnw faamuya, o bɛ se k'an dɛmɛ ka fɛn kuraw ni fɛn kuraw labɛn ka ɲɛ,' Yu y'o fɔ a ka kuma kɔnɔ. Ni an bɛ segin kɔ, a kɛra pake ka bon walima a ka dɔgɔ, a kɔnɔko ye ka feerekɛlaw mago ɲɛ, wa kuntilenna laban ye tiɲɛ na 'Sell Well' ye.