Okutunda obulungi, package erina okuba ennene oba entono .

Mu ngeri etasuubirwa, obunene n'obunene bw'ekipapula ky'ebyokunywa bifuuse 'sente z'embeera z'abantu' ez'abavubuka.

Ku Weibo, omulamwa gw’okupakinga ebyokunywa ebinene gwabadde gutera okunoonyezebwa. Mu kiseera kino nga bino biwandiikibwa, omulamwa 'Lwaki #1L okupakinga kufuuse ssente z'omukwano eri abavubuka' gusomeddwa abantu abasukka mu bukadde 69, era emitwe emirala egyekuusa ku nsonga eno gisomeddwa abantu abasukka mu bukadde 1.

Pack entono zikwata ebbugumu erisingako. Okugeza, obupapula obutono obw’ebikoola by’obuvanjuba byettanira nnyo, era abamu ku ba netizes batuuka n’oku DIY 335ml oriental leaves mu bupapula obutono. Post eno, eriko omutwe 'Ekikoola ky'obuvanjuba ekisinga obutono ku yintaneeti', kyakung'aanyiziddwa 30,000 likes, abasoba mu 1,900 abaagalwa n'okusoba mu 1,000.

Era emmeeme ya net friend ebuuza -- ani abalabi ba 100ml drink? Abantu bangi bakomentinga: 'akakwate kano akatono akalungi kaali kaagala kuwooma', 'super cute nebwogugula n'otogunywa'...

Size packaging eyokya, era ebika by’ebintu ebisinga bitandika okufuula okupakinga okunene oba okutono. .

Okusinziira ku Nielsen IQ 'Trends n'essuubi ly'amakolero g'ebyokunywa mu China mu 2024', 600ml-1249ml ebyokunywa ebinene eby'okunywa bifuuse ekifo ekipya eky'okukula mu mulimu gw'ebyokunywa mu myaka egiyise.

Mu myaka egiyise, ebika byombi eby’ennono n’ebika ebigenda bikula ddala bikoze akajagalalo akanene ku bikwata ku kupakira. Ng’oggyeeko okuleeta packs za 500ml, era baaleeta packs ennene nga 1L oba small packs za around 300ml.

Okugeza, ebikoola by’obuvanjuba, ng’oggyeeko okupakinga 500ml, nabyo byatongozebwa 900ml ne 335ml okupakinga;

Lwaki sayizi za package za brand zino zatandika okweyongera obunene oba obutono? Emabega w’enkyukakyuka mu nkola y’okupakinga, obwetaavu bw’akatale obw’engeri ki obukwatagana nakyo?

Okupakinga ebyokunywa ebinene n’ebitono si kipya. Naye mu myaka egiyise, abaguzi beeyongedde okufaayo ku kupakira okunene n’okutono. Okusobola okutuukiriza ebyetaago by'abaguzi, ebika bingi byatandika 'work hard' ku bikwata ku kupakira.

FBIF yalambudde ebifo bingi era n’ezuula nti 900ml z’ebikoola bya Oriental Gerberia zisobola okusangibwa buli wamu, ka kibeere mu supamaketi ennene oba mu dduuka ly’amaduuka .

Mu myaka egiyise, waliwo ebintu bingi ebijja mu bipapula ebinene oba ebitono. Okugeza, Huiyuan egenda kutongoza ebipipa bya 2L ebirina obusobozi obw’amaanyi mu 2022. Dongpeng Beverage bwe yatongoza ekintu kyayo ekipya 'Rehydration' mu January 2023, yatongoza 555ml ne 1L packaging specifications mu kiseera kye kimu; YouCong Gas era yatongozza 2L large package omwaka guno.

Mu butuufu, obupapula obunene obwa 1L n’obupapula obutonotono obwa 300ml tebulabiseeko mu myaka egiyise. Emabegako, ebika nga Tingyi, Uni-President, Coca-Cola ne PepsiCo kyalina ebiragiro eby’enjawulo eby’okupakinga nga bukyali mu 2019. Bw’ogeraageranya n’eby’emabega, kiyinza okuzuulibwa nti waliwo enkyukakyuka eyeeyolese. Enkula y’ebyokunywa ebipakiddwa tekyakoma ku mubisi gw’ebibala n’ebyokunywa ebirimu kaboni, wabula etandika okukyuka n’odda ku caayi ataliimu ssukaali, ebyokunywa ebiwa amaanyi, caayi w’ebibala n’ebika ebirala eby’ebyokunywa .

Ebikwata ku kupakinga ebyokunywa bikyuka, nga tebikoma ku katale k’omunda mu ggwanga, okutunuulira akatale k’ensi yonna, okupakinga eby’okunywa nabyo byeyongera obunene oba bitono.

Mu mwaka gwa 2019, Coca-Cola yatongoza eccupa za 350ml ne 700ml ku katale k’e Japan. Ku mukutu gwayo ogwa yintaneeti, Coca-Cola ennyonnyola lwaki okupakinga okupya kuleetebwa -- mu kwanukula omuwendo gw’abaana abazaalibwa mu Japan, abantu abakaddiye n’omuwendo gw’amaka amatono okweyongera, 350ml za Coke zisaanira omuntu omu, 700ml zisaanira abantu babiri okunywa. [2].

Ekifaananyi: Omukutu omutongole ogwa Coca-Cola Japan

Amazzi ga Pokuang Li Water ga 900ml gabadde geeyongedde mu myaka egiyise. Okusinziira ku bakozi ba Otsuka, 'okuva omwaka oguwedde lwe gwaggwaako, obungi bw'okutunda bweyongedde ne digito bbiri buli mwezi.' [3]

Kkampuni ya Bungereza eya Moju yatongoza Booster Series mu 60ml packaging mu 2016, n’eddirirwa 420ml packaging mu 2023 okusobola okutuukiriza ebyetaago eby’enjawulo eby’abaguzi.

Ebifaananyi bya Amazon

Kkampuni y’Abachina eya McDovey nayo efunye omuze gw’okupakinga ennyo caayi ataliimu ssukaali mu katale k’ensi yonna. Okusobola okutuukiriza ebyetaago by’obutale bw’Abachina n’Abamerika, McDovido yalonze package ya 750ml oversize. Mu November 2022, McDovedo mu kiseera kye kimu yatongoza 750ml 'Great Oolong Tea' mu China ne Amerika. [4].

Mu katale k’e North America, omuze gw’okupakinga ebyokunywa ebinene gutuuse n’okutwalibwa mu mulimu ogw’oku ntikko. Ron Skotleski, omumyuka wa pulezidenti w’okutunda n’okutunda mu kitongole ky’ebyokunywa mu North America ekya Crown Holdings, omukugu mu kukola ebyuma, bwe yategeezezza mu kiwandiiko kye yawandiikidde ku email: ekivudde mu kweraliikirira kw’abaguzi ku bulamu bw’abaguzi, tusobola okulaba okweyongera okw’amaanyi mu kutunda ebipipa bya 7.5 mu bitundu ebimu eby’okunywa, era okukozesa ebyokunywa bino ebitono kifuula abaguzi obutaba na musango mutono. [5].

Okuva ku nsonga ezireetera okupakinga mu butale bw’ebweru, kiyinza okuzuulibwa nti ka kibeere nga kipakiddwa kinene oba mini packaging, emabega w’enkyukakyuka y’okupakinga eby’okunywa, mu butuufu kye kika ekikola ku byetaago by’abaguzi ebikyukakyuka era nga byagala okutunda obulungi. Enkyukakyuka ki entongole mu kugula ebibinja by’abaguzi mu katale k’omunda mu ggwanga?

Mu katale k’e North America, omuze gw’okupakinga ebyokunywa ebinene gutuuse n’okutwalibwa mu mulimu ogw’oku ntikko. Ron Skotleski, omumyuka wa pulezidenti w’okutunda n’okutunda mu kitongole ky’ebyokunywa mu North America ekya Crown Holdings, omukugu mu kukola ebyuma, bwe yategeezezza mu kiwandiiko kye yawandiikidde ku email: ekivudde mu kweraliikirira kw’abaguzi ku bulamu bw’abaguzi, tusobola okulaba okweyongera okw’amaanyi mu kutunda ebipipa bya 7.5 mu bitundu ebimu eby’okunywa, era okukozesa ebyokunywa bino ebitono kifuula abaguzi obutaba na musango mutono. [5].

Okupakinga okunene era kuyinza okutuukiriza ebyetaago by’abaguzi okugabana, okutuukiriza omugaso gw’abaguzi mu nneewulira n’ebyetaago ebirala eby’enjawulo. Mu ngeri eno, ebipapula ebinene eby'ebyokunywa 1L ne 2L ebisooka bitera okussa essira ku bifo eby'okukung'aanya amaka n'okuggumiza 'okugabana', ekikyakola ne leero.

Okutongoza ebyokunywa ebinene ebipakiddwa kikola ku nkyukakyuka y’abaguzi bye baagala okukozesa (okukozesa okudda mu nsonga, okugoberera ssente ezitasaasaanya ssente) n’obwetaavu bw’ebintu ebigaziya enkozesa, era kisobozesa n’abaguzi okuba n’okulonda okw’enjawulo okw’ebikwata ku

Packages entonotono zikola comeback, ezikoleddwa okutuuka mu nsawo yo n’abantu abagala .

Mu kiseera ekyo, brands zaatandika okusika obupapula obutonotono nga bukyali okusinga obunene.

Coca-Cola y’emu ku kkampuni ezaali zisooka okuyingiza obupapula obutonotono ku katale k’Abachina. Mu 2018, Coca-Cola yatandika okuwaayo mini-can package za 200ml. Okugatta ku ekyo, mu katale k’Abachina era osobola okulaba eccupa ya mini eya 300ml eya Coca Cola ne 330ml ey’omulembe.

Okuva olwo, omwaka 2019 we gunaatuukira, ebika by'emmere n'ebyokunywa bingi bitandise okupakinga obutonotono okutuukiriza empewo ya 'cute eby'enfuna', nga Yuanqi Forest's mini can of sparkling water. Empewo eno era yafuuwa ku luyimba olupya olwa caayi olw'ebyokunywa, akatono, caayi n'ebirala era ne gutongozebwa 'mini cup' milk tea.

Okupakinga eby’okunywa kuleeta omuze gw’okukulaakulanya okupakinga okutono, ensonga eri nti okupakinga okutono kusaanira nnyo okukola, naye era kuyinza okuteekebwa mu nsawo z’abakyala, kale omubisi gw’ebibala, kaboni n’ebintu ebirala ebitonotono ebipakiddwa byeyongera okwettanirwa.

Okugatta ku ekyo, abaguzi beeyongera okufaayo ku bulamu. Ne ku by’okunywa ebirimu kalori nnyingi, obupapula obutonotono busobola okukendeeza ku buzito bwa kalori obw’abaguzi n’okutuukiriza obwetaavu bw’okukendeeza ku ssukaali. Nga olina ebirungo ebiyonjo, obupapula obutonotono busobola okuliibwa mu lunaku lumu nga tolina bikuuma, okwewala obulabe bw’okwonooneka.

'Okutegeera ebyetaago by'abaguzi abasajja n'abakazi kisobola okutuyamba okuteekateeka obulungi ebintu ebipya n'ebifo by'ebintu,' Yu bwe yategeezezza mu kwogera kwe. Okutunuulira emabega, oba package nnene oba ntono, omusingi gwayo kwe kutuukiriza ebyetaago by'abaguzi, era ekigendererwa ekisembayo mu butuufu kwe 'okutunda bulungi'.