Okutunda Obulungi, Package Esaana Ebeere Ennene Oba Entono

Mu ngeri etasuubirwa, obunene n'obunene bw'ekipapula ky'ebyokunywa bifuuse 'sente z'embeera z'abantu' z'abavubuka.

Ku Weibo, omulamwa gw’okupakinga ebyokunywa ebinene gwanoonyezebwanga nnyo. Mu kiseera kino nga bino biwandiikibwa, omulamwa 'Lwaki #1L okupakinga kufuuse ssente z'abavubuka' gusomeddwa abantu abasoba mu bukadde 69, era emitwe emirala egyekuusa ku nsonga eno gisomeddwa abantu abasoba mu bukadde 1.

Paaka entono zikwata ebbugumu eringi. Okugeza, obupapula obutono obw’ebikoola by’obuvanjuba bwettanirwa nnyo, era abamu ku ba yintaneeti batuuka n’okukola DIY 335ml ebikoola by’obuvanjuba mu bupapula obutonotono. Ekiwandiiko kino ekyatuumiddwa 'The smallest Oriental Leaf on the Internet', kyafunye likes 30,000, abaagalwa abasoba mu 1,900 n'okuteesa abasoba mu 1,000.

Era omwoyo gwa mukwano gwa net gubuuza -- ani abalabi b'ekyokunywa kya 100ml? Abantu bangi commented: 'This cute little package just wanted to taste', 'super cute nebwogigula n'otonywa'...

Okupakinga mu sayizi kwokya, era ebika ebisinga obungi bitandika okufuula okupakinga okunene oba okutono. 'Omuwendo n'obupapula obutonotono bye bivuga enkulaakulana mu mulimu gwonna ogw'ebyokunywa,' Yu Jian, maneja omukulu owa Kantar Worldpanel Greater China bwe yategeezezza mu lukiiko lwa FBIF2024 Food and Beverage Innovation Forum.

Okusinziira ku Nielsen IQ 'Trends and Prospects of China's Beverage Industry in 2024', ebyokunywa ebinene ebyetegefu okunywa ebiweza 600ml-1249ml bifuuse ekifo ekipya eky'okukula kw'amakolero g'ebyokunywa mu myaka egiyise.

Mu myaka egiyise, ebika by’ekinnansi n’ebika ebikyakula ddala bikoze akajagalalo akanene ku nsonga z’okupakinga. Ng’oggyeeko okuleeta packs nga 500ml, baleese ne packs ennene nga around 1L oba packs entono nga around 300ml.

Okugeza kkampuni ya Oriental Leaves ng’oggyeeko okupakinga 500ml, nayo yatongozza okupakinga 900ml ne 335ml;

Lwaki sayizi za package za brand zino zaatandika okunene oba okukendeera? Emabega w’okukyusa ebiragiro by’okupakinga, obwetaavu bw’akatale bwa ngeri ki obukwatagana nabwo?

Okupakinga ebyokunywa ebinene n’ebitono si kipya. Naye mu myaka egiyise, abaguzi beeyongedde okufaayo ku bipakiddwa ebinene n’ebitono. Okusobola okutuukiriza ebyetaago by'abaguzi, ebika bingi byatandika 'okukola ennyo' ku bikwata ku kupakinga.

FBIF yalambula ebifo bingi ne bakizuula nti ebikoola bya Oriental gerberia 900ml bisobola okusangibwa buli wamu, ka kibeere mu supamaketi ennene oba mu dduuka ly’amaduuka mu kabuga

Mu myaka egiyise, waliwo ebintu bingi ebijja mu bupapula obunene oba obutono. Okugeza, Huiyuan egenda kutongoza ebipipa bya 2L eby'obusobozi obw'amaanyi mu 2022. Dongpeng Beverage bwe yatongoza ekintu kyayo ekipya 'Rehydration' mu January 2023, yatongoza 555mL ne 1L ebiragiro ebikwata ku kupakinga mu kiseera kye kimu; Youcong Gas nayo etongozza package ennene eya 2L omwaka guno.

Mu butuufu, obupapula obunene obwa 1L n’obupapula obutono obwa 300ml tebulabika mu myaka egiyise. Emabegako, ebika nga Tingyi, Uni-President, Coca-Cola ne PepsiCo byalina ebiragiro eby’enjawulo ebikwata ku kupakinga nga mu mwaka gwa 2019. Bw’ogeraageranya n’eby’emabega, kiyinza okuzuulibwa nti waliwo enkyukakyuka eyeeyolese. Enkula y’ebyokunywa ebipakiddwa tebikyakoma ku mubisi gw’ebibala n’ebyokunywa ebirimu kaboni, wabula bitandika okukyuka ne bidda ku caayi ataliimu ssukaali, ebyokunywa ebiwa amaanyi, caayi w’ebibala n’ebyokunywa ebirala ebitonotono

Ebikwata ku kupakinga ebyokunywa bikyuka, tebikoma ku katale ka ggwanga lyokka, bw’otunuulira akatale k’ensi yonna, n’okupakinga ebyokunywa nabyo bigenda bikula oba bitono.

Mu 2019, Coca-Cola yatongoza obucupa bwa 350ml ne 700ml ku katale k’e Japan. Ku mukutu gwayo ogwa yintaneeti, Coca-Cola ennyonnyola lwaki ebipapula ebipya bitongozebwa -- mu kwanukula omuwendo gw’abaana abazaalibwa mu Japan omutono, okukaddiwa kw’abantu n’amaka amatono okweyongera, 350ml za Coke zisaanira omuntu omu, 700ml zisaanira abantu babiri okunywa. [2] .

Ekifaananyi kyavudde ku mukutu omutongole ogwa Coca-Cola Japan

Amazzi ga Pokuang Li aga 900ml gabadde geeyongera mu Japan mu myaka egiyise. Okusinziira ku bakozi ba Otsuka, 'okuva ku nkomerero y'omwaka oguwedde, omuwendo gw'ebintu ebitundibwa gweyongedde digito bbiri buli mwezi.' [3]

Kkampuni y’ebyokunywa eya MOJU eya Bungereza yatongoza Booster series mu 60ml mu 2016, n’eddirirwa 420ml mu 2023 okusobola okutuukiriza ebyetaago by’abaguzi eby’enjawulo.

Ekifaananyi kyavudde ku amazon

Kkampuni y’Abachina eya McDovey nayo elabye omuze gw’okupakinga caayi ataliimu ssukaali mu bunene ku katale k’ensi yonna. Okusobola okutuukiriza ebyetaago by’obutale bw’e China n’Amerika, McDovido yalonze ekipapula ekinene ennyo ekya 750ml. Mu November wa 2022, McDovedo mu kiseera kye kimu yatongoza 'Great Oolong Tea' eya 750ml mu China ne Amerika. [4] .

Mu katale ka North America, omuze gw’okupakinga ebyokunywa ebinene gutuuse n’okusiigibwa mu makolero ag’okungulu. Ron Skotleski, omumyuka wa pulezidenti w’okutunda n’okutunda mu kitongole ky’ebyokunywa mu North America ekya Crown Holdings, ekola ku by’okupakinga ebyuma, yategeezezza mu kiwandiiko kye yafulumizza ku email nti: Olw’okweraliikirira kw’abaguzi ku bulamu, tusobola okulaba okweyongera okw’amaanyi mu kutunda ebibbo bya 7.5-ounce mu bitundu ebimu eby’ebyokunywa, era okukozesa ebyokunywa bino ebitonotono kireetera abaguzi okuwulira nga tebalina musango. [5] .

Okusinziira ku nsonga ezivuddeko okukyusa okupakinga mu butale bw’ebweru, kiyinza okuzuulibwa nti ka kibeere okupakinga okunene oba okupakinga okutono, emabega w’okukyusa okupakinga ebyokunywa, mu butuufu ye brand ekola ku byetaago by’abaguzi ebikyukakyuka era eyagala okutunda obulungi. Nkyukakyuka ki ezenjawulo mu ngeri ebibinja by’abaguzi bye baagala mu kugula mu katale k’omunda mu ggwanga?

Mu katale ka North America, omuze gw’okupakinga ebyokunywa ebinene gutuuse n’okusiigibwa mu makolero ag’okungulu. Ron Skotleski, omumyuka wa pulezidenti w’okutunda n’okutunda mu kitongole ky’ebyokunywa mu North America ekya Crown Holdings, ekola ku by’okupakinga ebyuma, yategeezezza mu kiwandiiko kye yafulumizza ku email nti: Olw’okweraliikirira kw’abaguzi ku bulamu, tusobola okulaba okweyongera okw’amaanyi mu kutunda ebibbo bya 7.5-ounce mu bitundu ebimu eby’ebyokunywa, era okukozesa ebyokunywa bino ebitonotono kireetera abaguzi okuwulira nga tebalina musango. [5] .

Okupakinga okunene era kusobola okutuukiriza ebyetaago by’abaguzi eby’okugabana, okutuukiriza omugaso gw’abaguzi mu nneewulira n’ebyetaago ebirala eby’enjawulo. Mu ngeri eno, ebipapula ebinene eby'okunywa ebisooka ebya 1L ne 2L bitera okussa essira ku bifo eby'okukuŋŋaana kw'amaka era ne bissa essira ku 'okugabana', ekikyakola n'okutuusa leero.

Okutongoza ebyokunywa ebinene ebipakiddwa kikola ku nkyukakyuka y’ebyokunywa by’abaguzi bye baagala (okunywa okudda mu nsonga, okugoberera okukendeeza ku nsimbi) n’obwetaavu bw’okugaziya embeera z’okunywa, era era kisobozesa abaguzi okuba n’okulonda okw’enjawulo okw’ebikwata ku nkozesa

Obupapula obutonotono bukomawo, obukoleddwa okutuuka mu nsawo yo n’okwagala abantu

Mu kiseera ekyo, ebika byatandika okusika obupapula obutonotono ne nga bukyali okusinga obunene.

Coca-Cola y’emu ku kkampuni ezaasooka okuleeta obupapula obutonotono ku katale k’e China. Mu 2018, Coca-Cola yatandika okugaba obupapula obutono obwa 200ml. Ng’oggyeeko ekyo, mu katale k’Abachina osobola n’okulaba mini eccupa ya Coca Cola eya 300ml ne 330ml ey’omulembe.

Okuva olwo, omwaka 2019 we gunaatuukira, ebika by'emmere n'ebyokunywa bingi bitongozza obupaki obutonotono okusobola okutuukiriza empewo ya 'ebyenfuna ebinyuma', gamba nga Yuanqi Forest's mini can of sparkling water. Empewo eno era yafuuwa ku luguudo olupya olw'okunywa caayi, katono, caayi n'ebirala nayo yatongoza 'mini cup' caayi w'amata.

Okupakinga ebyokunywa kuleeta omuze gw’okukulaakulanya okupakinga okutono, ensonga eri nti okupakinga okutono kusaanira nnyo okukolebwa, naye era kuyinza okuteekebwa mu nsawo z’abakyala, kale omubisi gw’ebibala, carbonation n’ebintu ebirala ebitonotono ebipakiddwa byeyongera okwettanirwa.

Okugatta ku ekyo, abaguzi beeyongera okufaayo ku bulamu. Ne ku byokunywa ebirimu kalori nnyingi, obupapula obutonotono busobola okukendeeza ku buzito bwa kalori eri abaguzi n’okutuukiriza obwetaavu bw’okukendeeza ssukaali. Bw’okozesa ebirungo ebiyonjo, obupapula obutonotono busobola okuliibwa mu lunaku lumu nga tolina birungo bikuuma, okwewala obulabe bw’okwonooneka.

'Okutegeera ebyetaago by'abaguzi abasajja n'abakazi kiyinza okutuyamba okuteekateeka obulungi ebintu ebipya n'ebifo by'ebintu,' Yu bwe yategeezezza mu kwogera kwe. Bw'otunuulira emabega, oba ekipapula kinene oba kitono, omusingi gwayo kwe kutuukiriza ebyetaago by'abaguzi, era ekigendererwa ekisembayo mu butuufu kwe 'okutunda obulungi'.