Ukuthengisa kakuhle, iphakheji kufuneka ibe mkhulu okanye incinci

Ngelishwa, ubungakanani kunye nobungakanani bephakheji yokugcina iimpahla buye baba yi- 'yabantu abancinci.

Kwi-Weibo, isihloko sephakheji enkulu yokupakisha sasidla ngokukhangelwa. Ngexesha lokubhalwa, isihloko 'Kutheni # i-1l sele i-ratical yabantu abancinci ' ifundwe ngabantu abangaphezu kwezigidi ezingama-69, kwaye ezinye izihloko ezinxulumene nazo zifundwe ngabantu abangaphezu kwesigidi.

Iipakethi ezincinci zibambe izixa eziphezulu zobushushu. Umzekelo, iiphakheji ezincinci zamagqabi aphantsi zithandwa kakhulu, kwaye ezinye ze-netlinen nkqu zinamagqabi aphantsi kwe-3350ml. Isithuba, esibiwe 'olona lincinci lincinci le-surintas kwi-Intanethi ', jikelele ezingama-30,000, ngaphezu kwe-1,900 iintandokazi kunye namagqabaza angaphezu kwe-1,900.

Kwaye umphefumlo womhlobo onawo nomhlobo uyabuza-ngubani abaphulaphuli besiselo se-100ml? Uninzi lwabantu luye lwaphawula: 'Le phakheji incinci ifuna nje ukungcamla ', 'intle nokuba uyayithenga kwaye ungaseli ' ...

Ubungakanani bephangisi bushushu, kwaye iimpawu ezingaphezulu kunye nezinye ziqala ukwenza ukupakishwa zinkulu okanye zincinci. 'Ixabiso kunye neephakeji ezincinci ziqhuba ukukhula komzi-mveliso weziko, Jian, Umphathi Jikelele we-Kantar Worldpanel enkulu China, utshilo kwiForum yokuPhuhlisa i-FBIF2024

NgokukaNielsesen IQ 'Iindlela kunye nethemba leShishini le-China kwi-2024 ' '' '' '' '' '' '' '' ', i-600ML-1249m-1249m-1249ml enkulu-ukuya kwindawo entsha yokukhula kweshishini lakutshanje.

Kwiminyaka yakutshanje, zombini iimpawu zemveli kunye neempawu ezivelayo zenze i-suss enkulu kwinkcazo yepakethi. Ngaphandle kokuzisa iipakethi ze-500ml, zazisa iipakethi ezinkulu ezijikeleze i-1l okanye iipakethi ezincinci ezijikeleze i-300ml.

Umzekelo, amagqabi aphantsi komhlaba, ukongeza ukupakishwa kwe-500ml ukupakisha, kwasungula i-900ml kunye ne-3350ml;

Kutheni le nto ubungakanani beephakheji zezi bhekisi buqala ukuze bukhulu okanye zincinci? Emva kotshintsho lweenkcazo zepakethi, loluphi uhlobo lwemfuno yentengiso ehambelana nayo?

Ipakethi enkulu nencinci yesiselo ayonto intsha. Kodwa kwiminyaka yakutshanje, abathengi bahlawule ngakumbi ngakumbi kwaye bathathele ingqalelo ukupakisha okukhulu kunye nokuncinci. Ukwenzela ukuba uhlangabezane neemfuno zabathengi, iibrand ezininzi zaqala 'Sebenza nzima ' kwinkcazo yokupakisha.

I-FBIF ityelele iindawo ezininzi kwaye yafumanisa ukuba i-900ml yamagqabi aseGerberia angafumaneka kuyo yonke indawo, nokuba kukwivenkile enkulu yelokishi

Kwiminyaka yakutshanje, zininzi iimveliso ezenzeka kwiiphakheji ezinkulu okanye ezincinci. For example, Huiyuan will launch 2L high-capacity barrels in 2022. When Dongpeng Beverage launched its new product 'Rehydration' in January 2023, it launched 555mL and 1L packaging specifications at the same time; Igesi ye-udong iphinde yasungula iphakheji emikhulu ye-2l kulo nyaka.

Ngapha koko, iiphakeji ezinkulu ezijikeleze i-1l kunye neephakeji ezincinci ezijikeleze i-300ml aziveli kwiminyaka yakutshanje. Kwixa elidlulileyo, iirandi ezinje ngeTingyi, u-Uni-Mongameli, uCoca-Cola kunye ne-Peppico wayenezicwangciso ezahlukeneyo zokupakisha kwangoko, zinokufunyanwa ukuba kukho utshintsho olucacileyo. Ubungakanani beziselo ezifakiweyo azisekho kuphela kwijusi yeziqhamo kunye neziselo ezinobuqhetseba, kodwa ziqala ukutshintsha iti yeswekile yeswekile, iziselo zamandla, iti yeziqhamo kunye nezinye izigaba zeZiselo eziSiselo

I-Bestor yokupakisha isiselo, ayikhawulelwanga kwimarike yasekhaya, ejonge kwimakethi yamanye amazwe, ukupakisha isiselo nako kuya kuba nkulu okanye incinci.

Ngo-2019, uCoca-Cola waqalisa i-350ml kunye neebhotile ezingama-700ml zemarike yaseJapan. Kwiwebhusayithi yayo, uCoca-Cola ucacisa ukuba kutheni ukupakishwa okutsha kuyavela-Ukuphendula kwinani leentsapho ezincinci, i-350ml ye-Coke ilungele umntu omnye, i-700ml ilungele abantu ababini ukuba basele. [2]

Ityala leFoto: I-Coca-Cola yaseJapan yaseJapan

I-900ml PUKUAng LI Amanzi sele enyuka eJapan kule minyaka idlulileyo. Ngokutsho kwabasebenzi baka-Otuka, 'ukusukela esiphelweni sonyaka ophelileyo, ivolumu yokuthengisa inyuke ngeenombolo ezimbini inyanga nenyanga. ' [3]

I-British Besisot Brand Muju isungule uchungechunge lwe-booster kwiphakethe engama-60 ngo-2016, yalandelwa yiphakheji ye-420ml ngo-2023 ukuya kufezekisa iimfuno ezahlukeneyo zabathengi.

Ityala leTyala: IAmazon

I-Chinese Poind McDoves ikwabonisile imeko yokupakisha iti yeswekile engenamazwe kwimakethi yamanye amazwe. Ukwenzela ukujongana neemfuno zazo zombini iimakethi zaseTshayina kunye neMelika, uMcdovidyo ukhethe iphakheji engaphezulu kwe-750ml. NgoNovemba i-2022, i-Mcdoven-ngaxesha kwangaxeshanye isungulwe nge-750ml 'i-oolong ye-Oolong ye-Oolong the' eTshayina naseMelika. [4]

Kwimarike yaseMantla Merika, imeko yephakheji enkulu ide idluliselwe kumzi-mveliso ophezulu. I-ron skotsheski, umongameli wentengiso kunye nokuthengisa kwiCandelo leSithuthuthu se-North, sathi kwiNgxelo yeMpilo-mali ye-75, sinokulubona kwiNgxelo ye-ETTE ye-75-ye-STEALS, kunye nokuselwa kweziselo ezincinci kwenza ukuba abathengi baziva benetyala. [5]

Ukusuka kwizizathu zokutshintsha kokupakisha kwiimarike zangaphandle, inokufunyanwa ukuba ngaba yiphakheji enkulu okanye i-Mining, emva kokutshintsha kweseti yesandla, eneneni ekwakhetha ukuthengisa iimfuno zabathengi kwaye zifuna ukuthengisa kakuhle. Luluphi utshintsho olukhethekileyo kulwimi lokuthenga amaqela abathengi kwimarike yasekhaya?

Kwimarike yaseMantla Merika, imeko yephakheji enkulu ide idluliselwe kumzi-mveliso ophezulu. I-ron skotsheski, umongameli wentengiso kunye nokuthengisa kwiCandelo leSithuthuthu se-North, sathi kwiNgxelo yeMpilo-mali ye-75, sinokulubona kwiNgxelo ye-ETTE ye-75-ye-STEALS, kunye nokuselwa kweziselo ezincinci kwenza ukuba abathengi baziva benetyala. [5]

Ukupakisha okukhulu kungahambelana neemfuno zokwabelana nabathengi, ukudibana nabantu abasebenzisi beemvakalelo kunye nezinye iimfuno ezahlukeneyo. Ngale ndlela, i-1l yokuqala kunye ne-2l iiphakheji ezinkulu zeziselo zihlala zigxile kwimimandla yendibano yosapho kwaye igxininisa ', esasebenza namhlanje

Ukuphehlelelwa kweziselo ezinkulu zeTranspat kutshintsho lokukhetha abathengi (ukusela ukubuyela kwi-ratition, ukusukela ngexabiso lendleko) kunye nemfuno yokhetho lokusebenzisa, kwaye ikwanceda abathengi ukuba basebenzise ukhetho oluhlukileyo

Iiphakheji ezincinci zenza ubuye, zenzelwe ukulingana kwipokotho yakho kunye nabantu abathandabuzekayo

Emva phayaa, i-brands iqalile ukutyhala iiphakheji ezincinci nangaphambi kokuba zikhule.

I-Coca-Cola yayiyenye yeempawu zakwangoko ukuze zikwazise iiphakheji ezincinci kwimarike yaseTshayina. Ngo-2018, uCoca-Cola waqala ukubonelela nge-2000ml mini-can. Ukongeza, kwimarike yaseTshayina inokubona ibhotile ye-300ml encinci ye-coca cola kunye ne-330ml yanamhlanje.

Ukusukela ngoko, ngo-2019, ukutya okuninzi kunye neempawu ezininzi ziye zasungula ukupakisha ezincinci ukuze zihambelane noqoqosho 'uqoqosho olutsha ' uqoqosho olufana ne-YuaANQI. Lo mmoya wavuthuza kwiti entsha yokusela umkhondo, iti, iti, njalo kwi- 'Mini Hander '

Ukuqulunqwa kwesiselo kuzisa umkhondo kuphuhliso elincinci lokupakisha, isizathu kukuba ukupakisha okuncinci kufanelekile, kodwa kunokubekwa kwiingxowa zabasetyhini, ijusi yeziqhamo, ukugcinwa kweziqhamo kunye nezinye iimveliso ezincinci ziya kuphinda zithandwa kakhulu.

Ukongeza, abathengi bahlawula ngakumbi impilo. Nditsho neziselo eziphakamileyo zecalori, iiphakheji ezincinci zinokunciphisa umthwalo wekhalori wabathengi kwaye bafezekise imfuno yokuncitshiswa kweswekile. Ngezithako ezicocekileyo, iiphakheji ezincinci zinokutya ngaphakathi kosuku ngaphandle kokuzigcina, zithintele umngcipheko wokonakalisa.

'Ukuqonda iimfuno zabathengi abangamadoda nabasetyhini kungasinceda ukuba sicwangcise iimveliso ezintsha kunye neephothifoliyo zemveliso, ' yu kwintetho yakhe. Ukujonga emva, nokuba le phakheji inkulu okanye incinci, isiseko sayo kukufezekisa iimfuno zabathengi, kwaye eyona njongo iphambili kwi 'ithengisa kakuhle ' thengisa '.