Ukuze Uthengise Kahle, Iphakheji Kufanele Likhulu Noma Lincane

Ngokungalindelekile, usayizi nosayizi wephakheji yesiphuzo usuphenduke 'uhlobo lwemali yomphakathi' yabantu abasha.

Ku-Weibo, isihloko sephakeji yesiphuzo esikhulu sasiseshwa njalo. Ngesikhathi sokubhala, isihloko esithi 'Kungani ukupakishwa okungu-#1L sekuphenduke imali yomphakathi kubantu abasha' sifundwe ngabantu abangaphezu kwezigidi ezingu-69, futhi ezinye izihloko ezihlobene nazo zifundwe ngabantu abangaphezu kwesigidi.

Amaphakethe amancane abamba amanani aphezulu okushisa. Isibonelo, amaphakheji amancane amaqabunga aseMpumalanga athandwa kakhulu, kanti abanye abanikazi bamanethiwekhi ngisho ne-DIY 335ml ishiya iMpumalanga ibe amaphakheji amancane. Okuthunyelwe, okunesihloko esithi 'Iqabunga elincane laseMpumalanga ku-inthanethi', lizuze ukuthandwa okungu-30,000, izintandokazi ezingaphezu kuka-1,900 namazwana angaphezu kuka-1,000.

Futhi umphefumulo womngane wenethi uyabuza -- ngobani izethameli zesiphuzo esingu-100ml? Abantu abaningi baphawule: 'Le phakheji elincane elihle belifuna nje ukunambitha', 'lihle kakhulu ngisho noma ulithenga futhi ungaliphuzi'...

Usayizi wokupakisha uyashisa, futhi izinhlobo eziningi zemikhiqizo ziqala ukwenza ukupakishwa kube kukhulu noma kube kuncane. 'Inani namaphakheji amancane athuthukisa ukukhula kwemboni yeziphuzo,' u-Yu Jian, umphathi jikelele we-Kantar Worldpanel Greater China, e-FBIF2024 Food and Beverage Innovation Forum.

Ngokusho kwe-Nielsen IQ 'Amathrendi namathemba embonini yesiphuzo yase-China ngo-2024', iziphuzo ezinkulu ezingu-600ml-1249ml esezilungele ukuphuzwa seziphenduke indawo entsha yokukhula kwemboni yeziphuzo eminyakeni yakamuva.

Eminyakeni yamuva nje, zombili izinhlobo zendabuko kanye nemikhiqizo esafufusa yenze ingxabano enkulu ekucacisweni kokupakisha. Ngaphandle kokwethula amaphakethe angaba ngu-500ml, baphinde bethula amaphakethe amakhulu angaba ngu-1L noma amaphakethe amancane angaba ngu-300ml.

Isibonelo, Amaqabunga Asempumalanga, ngaphezu kokupakishwa okungu-500ml, aphinde wethula i-900ml kanye ne-335ml yokupakisha;

Kungani osayizi bamaphakheji alawa mabhrendi aqala ukuba mkhulu noma abe mancane? Ngemuva koshintsho lwezicaciso zokupakisha, hlobo luni lwesidingo semakethe oluhambisana nakho?

Ukupakishwa kweziphuzo ezinkulu nezincane akuyona into entsha. Kodwa eminyakeni yamuva, abathengi baye banaka kakhulu amaphakheji amakhulu namancane. Ukuze kuhlangatshezwane nezidingo zabathengi, amabhrendi amaningi aqala 'ukusebenza kanzima' ekucacisweni kokupakisha.

I-FBIF ivakashele izindawo eziningi yathola ukuthi u-900ml wamaqabunga e-Oriental gerberia angatholakala yonke indawo, kungaba sezitolo ezinkulu noma ezitolo ezidayisa emalokishini.

Eminyakeni yamuva, kunemikhiqizo eminingi efika ngamaphakheji amakhulu noma amancane. Isibonelo, i-Huiyuan izokwethula imiphongolo enamandla angu-2L ngo-2022. Ngenkathi i-Dongpeng Beverage yethula umkhiqizo wayo omusha 'Rehydration' ngoJanuwari 2023, yethula imininingwane yokupakisha engu-555mL kanye ne-1L ngesikhathi esifanayo; I-Youcong Gas iphinde yethula iphakethe elikhulu elingu-2L kulo nyaka.

Eqinisweni, amaphakheji amakhulu angaba ngu-1L namaphakheji amancane acishe abe ngu-300ml awakaze abonakale eminyakeni yamuva. Esikhathini esidlule, amabhrendi afana ne-Tingyi, Uni-President, Coca-Cola kanye ne-PepsiCo babenemininingwane ehlukene yokupakisha ekuqaleni kuka-2019. Uma kuqhathaniswa nesikhathi esedlule, kungatholakala ukuthi kunoshintsho olusobala. Ubukhulu beziphuzo ezipakishiwe akusagcini nje ngejusi yezithelo neziphuzo ezine-carbonated, kodwa buqala ukushintshela etiyeni elingenashukela, iziphuzo ezinikeza amandla, itiye lezithelo nezinye izigaba ezincane zeziphuzo.

Ukucaciswa kokupakishwa kwesiphuzo kuyashintsha, akugcini nje kuphela emakethe yasekhaya, uma ubheka imakethe yamazwe ngamazwe, ukupakishwa kwesiphuzo nakho kuba kukhudlwana noma kuncane.

Ngo-2019, i-Coca-Cola yethula amabhodlela angama-350ml kanye nama-700ml emakethe yaseJapan. Kuwebhusayithi yayo, i-Coca-Cola ichaza ukuthi kungani le phakheji entsha yethulwa -- ngenxa yezinga eliphansi lokuzalwa lase-Japan, abantu abaguga kanye nenani elandayo lemindeni emincane, u-350ml we-Coke ulungele umuntu oyedwa, u-700ml ulungele ukuthi abantu ababili baphuze. [2]

Ikhredithi yesithombe: Iwebhusayithi esemthethweni ye-Coca-Cola Japan

Amanzi e-Pokuang Li angu-900ml abelokhu enyuka e-Japan eminyakeni yamuva. Ngokusho kwabasebenzi baka-Otsuka, 'kusukela ekupheleni konyaka odlule, ivolumu yokuthengisa inyuke ngamadijithi amabili njalo ngenyanga.' [3]

Umkhiqizo wesiphuzo saseBrithani i-MOJU yethula uchungechunge lwe-Booster emaphaketheni angama-60ml ngo-2016, lwalandelwa ukufakwa okungu-420ml ngo-2023 ukuze kuhlangatshezwane nezidingo ezahlukene zabathengi.

Ikhredithi yesithombe: amazon

Uhlobo lwaseShayina oluphumayo iMcDovey luphinde lwabona inkambiso yokupakishwa okukhulu kwetiye elingenashukela emakethe yamazwe ngamazwe. Ukuze kuhlangatshezwane nezidingo zazo zombili izimakethe zaseShayina nezaseMelika, uMcDovido wakhetha iphakethe elikhulu kakhulu elingu-750ml. NgoNovemba 2022, uMcDovedo ngesikhathi esifanayo wethula i-750ml 'Great Oolong Tea' e-China nase-United States. [4]

Emakethe yaseNyakatho Melika, ukuthambekela kokupakishwa kweziphuzo ezinkudlwana sekudluliselwe nasembonini ekhuphuka nomfula. U-Ron Skotleski, iphini likamongameli wezokuthengisa nokumaketha we-North American beverage division of Crown Holdings, umkhiqizi wokupakisha wensimbi, esitatimendeni esithunyelwe nge-imeyili: Ngenxa yokukhathazeka kwezempilo kwabathengi, singabona ukwanda okukhulu ekuthengisweni kwamathini angama-7.5-ounce kwezinye izingxenye zeziphuzo, futhi ukusetshenziswa kwalezi ziphuzo ezincane kwenza abathengi bazizwe benecala elincane. [5]

Kusukela kuzizathu zokushintsha ukupakisha ezimakethe zangaphandle, kungatholakala ukuthi kungakhathaliseki ukuthi ukupakisha okukhulu noma ukupakisha okuncane, ngemuva kokushintshwa kokufakwa kwesiphuzo, empeleni uphawu oluhambisana nezidingo eziguqukayo zabathengi futhi lufuna ukuthengisa kahle. Yiziphi izinguquko eziqondile ekuthengeni okuthandwayo kwamaqembu abathengi emakethe yasekhaya?

Emakethe yaseNyakatho Melika, ukuthambekela kokupakishwa kweziphuzo ezinkudlwana sekudluliselwe nasembonini ekhuphuka nomfula. U-Ron Skotleski, iphini likamongameli wezokuthengisa nokumaketha we-North American beverage division of Crown Holdings, umkhiqizi wokupakisha wensimbi, esitatimendeni esithunyelwe nge-imeyili: Ngenxa yokukhathazeka kwezempilo kwabathengi, singabona ukwanda okukhulu ekuthengisweni kwamathini angama-7.5-ounce kwezinye izingxenye zeziphuzo, futhi ukusetshenziswa kwalezi ziphuzo ezincane kwenza abathengi bazizwe benecala elincane. [5]

Ukupakishwa okukhulu kungahlangabezana nezidingo zokwabelana zabathengi, kuhlangabezene nenani elingokomzwelo labathengi nezinye izidingo ezihlukene. Ngale ndlela, amaphakheji okuqala eziphuzo angu-1L no-2L avame ukugxila ezigcawini zokuhlangana komndeni futhi agcizelele 'ukwabelana', okusasebenza nanamuhla.

Ukwethulwa kweziphuzo ezinkulu ezipakishiwe kuhambisana nokushintsha kwezinto ezithandwa ngabathengi (ukusetshenziswa kubuyela ekuphupheni, ukuphishekela ukonga imali) kanye nesidingo sokwandisa izimo zokusetshenziswa, futhi kuvumela abathengi ukuthi babe nokukhetha okuhlukahlukene kokucaciswa.

Amaphakheji amancane ayabuya, aklanyelwe ukungena ephaketheni lakho futhi athandeke abantu

Ngaleso sikhathi, amabhrendi aqala ukuphusha amaphakheji amancane ngisho nangaphambi kwalokho kunamakhulu.

I-Coca-Cola ingenye yemikhiqizo esanda kuqala ukwethula amaphakheji amancane emakethe yaseShayina. Ngo-2018, i-Coca-Cola yaqala ukunikeza amaphakheji amancane angama-200ml. Ngaphezu kwalokho, emakethe yaseShayina angabona futhi ibhodlela elincane le-Coca Cola elingu-300ml kanye nekani lesimanje elingu-330ml.

Kusukela lapho, ngo-2019, izinhlobo eziningi zokudla neziphuzo seziqalise amaphakheji amancane ukuhlangabezana nomoya 'womnotho omuhle', njengethini elincane le-Yuanqi Forest lamanzi acwebileyo. Lo moya uphinde wavuthela ithrekhi entsha yesiphuzo setiye, kancane, itiye nokunye kwethula itiye lobisi 'inkomishi encane'.

Ukupakishwa kwesiphuzo kuveza umkhuba wokuthuthukiswa kokupakisha okuncane, isizathu siwukuthi ukupakishwa okuncane kulungele kakhulu ukwenziwa, kodwa futhi kungafakwa ezikhwameni zabesifazane, ngakho-ke ijusi yezithelo, i-carbonation neminye imikhiqizo yokupakisha encane iya ngokuya ithandwa kakhulu.

Ngaphezu kwalokho, abathengi banaka kakhulu impilo. Ngisho neziphuzo ezinamakhalori amaningi, amaphakheji amancane anganciphisa umthwalo we-caloric wabathengi futhi ahlangabezane nesidingo sokunciphisa ushukela. Ngezithako ezihlanzekile, amaphakheji amancane angadliwa phakathi nosuku ngaphandle kwama-preservatives, ukugwema ingozi yokonakala.

'Ukuqonda izidingo zabathengi besilisa nabesifazane kungasisiza ukuthi sihlele kangcono imikhiqizo emisha namaphothifoliyo emikhiqizo,' kusho u-Yu enkulumweni yakhe. Uma ubheka emuva, kungakhathaliseki ukuthi iphakethe likhulu noma lincane, umongo walo ukuhlangabezana nezidingo zabathengi, futhi umgomo omkhulu empeleni 'ukuthengisa kahle'.