Sell ​​tha tur chuan Package hi a lian zawk emaw, a te zawk emaw a ni tur a ni

Rin loh takin beverage package lian leh te chu thalai 'social currency' a lo ni ta a ni.

Weibo-ah chuan in tur lian tak tak packaging chungchang hi an zawng fo thin. He thu buatsaih lai hian 'Engvangin nge #1L packaging hi thalai te tan social currency a nih' tih thupui hi mi maktaduai 69 chuangin an chhiar tawh a, a kaihhnawih thupui dang pawh mi maktaduai khat chuangin an chhiar tawh bawk.

Pack te zawk chuan lumna tam zawk a vawng tlat. Entirnan, Oriental hnah package te tak te te hi an lar hle a, netizen thenkhat phei chuan Oriental hnah 335ml te chu package te te ah DIY an ti thin. He post hi 'The smallest Oriental Leaf on the Internet' tih a ni a, like 30,000 a hmu a, favourite 1,900 chuang a nei a, comment 1,000 chuang a nei bawk.

Tin, net ṭhian thlarau chuan a zawt bawk -- 100ml drink ngaithlatute chu tute nge ni? Mi tam tak chuan: 'He package te tak te mawi tak hian a thlum duh chauh a ni', 'i lei a, in loh pawhin super cute'...

Size packaging a lum a, brand tam zawk chuan packaging chu a lian emaw a te zawk emaw an siam tan ta a ni. 'Value leh package tenau te hian beverage industry pumpuiah hmasawnna a thlen mek a ni,' tiin Kantar Worldpanel Greater China general manager Yu Jian chuan FBIF2024 Food and Beverage Innovation Forum-ah a sawi.

Nielsen IQ 'Trends and Prospects of China's Beverage Industry in 2024' tarlan danin, 600ml-1249ml lian ready-to-drink beverages chu tun hnaiah beverage industry hmasawnna thar a ni ta a ni.

Tun hnaiah chuan traditional brand leh emerging brand te pawhin packaging specification chungchangah buaina lian tak an siam tak zet a ni. Pack 500ml vel an rawn luh bakah hian pack lian tak tak 1L vel emaw, pack te tak te 300ml vel emaw an rawn luhtir bawk.

Entirnan, Oriental Leaves chuan 500ml packaging bakah hian 900ml leh 335ml packaging an tichhuak bawk a;

Engvangin nge heng brand-te package size hi a lian emaw a te emaw a lo awm tan? Packaging specification thlak danglamna hnuaiah hian eng ang market demand nge a inmil?

In tur lian leh te packaging hi thil thar a ni lo. Mahse tun hnaiah chuan consumer-te chuan packaging lian leh te hi an ngaihven zual sauh sauh a ni. Consumer-te mamawh phuhruk nan brand tam tak chuan packaging specification-ah 'hna thawkrim' an tan ta a ni.

FBIF hian hmun tam tak an tlawh a, Oriental gerberia hnah 900ml chu hmun tinah hmuh theih a ni tih an hmuchhuak a, supermarket lian emaw, township retail store-ah emaw pawh nise

Tun hnaiah chuan thil tam tak, a lian emaw, a te emaw a rawn thleng a. Entirnan, Huiyuan hian kum 2022-ah 2L high-capacity barrel a tlangzarh dawn a, January 2023-a Dongpeng Beverage-in a product thar 'Rehydration' a tlangzarh khan 555mL leh 1L packaging specification a rualin a tlangzarh a Youcong Gas pawhin kuminah hian 2L lian package an tlangzarh bawk.

Dik tak chuan tun hnaiah 1L vel package lian leh 300ml vel package te tak te a lang lo. Tun hma chuan Tingyi, Uni-President, Coca-Cola leh PepsiCo te ang brand te hian kum 2019 atang khan packaging chungchangah specification hrang hrang an nei a, tun hma nen khaikhin chuan inthlak danglamna chiang tak a awm tih hriat theih a ni. Packaged drinks lian tham tak chu thei tui leh carbonated drinks chauh a ni tawh lo va, sugar-free tea, energy drinks, fruit tea leh sub-categories of drinks dangte lamah a inthlak tan ta a ni

Beverage packaging specification a inthlak a, ram chhung market-ah chauh ni lovin, international market thlir chuan beverage packaging pawh a lian emaw a te emaw a ni.

Kum 2019 khan Coca-Cola hian Japan market atan 350ml leh 700ml bottle a tlangzarh a. Coca-Cola hian an website-ah he packaging thar an siam chhan hi a sawifiah a -- Japan rama nau piang tlem lutuk, tar chak lutuk leh chhungkaw tenau pung zel avang hian Coke 350ml hi mi pakhat tan a tha a, 700ml hi mi pahnih in tan a tha bawk. [2] .

Thlalak hi Coca-Cola Japan official website atanga lak a ni

Tun hnaiah Japan ramah hian Pokuang Li tui 900ml hi a pung nasa hle a, a tui hi a pung chho zel a ni. Otsuka-a thawktute sawi dan chuan 'Nikum kum tawp atang khan thla tin hralh chhuah zat hi digit hnih zetin a pung a ni.' [3]

British beverage brand MOJU chuan kum 2016 khan Booster series hi 60ml packaging-ah an tlangzarh a, chumi hnuah kum 2023 khan consumer-te mamawh hrang hrang phuhruk nan 420ml packaging-in an tlangzarh leh a ni.

Thlalak hi amazon atanga lak a ni

Chinese outbound brand McDovey pawhin international market-ah sugar-free tea packaging lian tak tak siam a nih dan a hmuchhuak bawk. Chinese leh American market-a mamawh phuhruk nan McDovido chuan 750ml oversized package a thlang a ni. Kum 2022 November thla khan McDovedo chuan China leh United States-ah a rualin 750ml 'Great Oolong Tea' a tichhuak a. [4] .

North American market-ah chuan beverage packaging lian zawk siamna trend hi upstream industry-ah pawh a thleng tawh a ni. Metal packaging siamtu Crown Holdings-a North American beverage division-a sales and marketing vice president Ron Skotleski chuan email hmanga thuchhuah siamin, Consumer-te hriselna lama harsatna avang hian beverage segment ṭhenkhatah 7.5-ounce can hralhna a pung nasa hle tih kan hmu thei a, heng small drinks ei hian consumer-te chu an sualna a ti tlem hle. [5] .

Ramdang market-a packaging thlak danglam chhan atang hian packaging lian emaw mini packaging emaw pawh nise, beverage packaging thlak danglamna hnung lamah hian a takah chuan consumer-te mamawh danglam zel phuhruktu leh hralh tha duhtu brand hi a ni tih a hriat theih. Domestic market-a consumer group-te thil lei duh danah eng danglamna bik nge awm?

North American market-ah chuan beverage packaging lian zawk siamna trend hi upstream industry-ah pawh a thleng tawh a ni. Metal packaging siamtu Crown Holdings-a North American beverage division-a sales and marketing vice president Ron Skotleski chuan email hmanga thuchhuah siamin, Consumer-te hriselna lama harsatna avang hian beverage segment ṭhenkhatah 7.5-ounce can hralhna a pung nasa hle tih kan hmu thei a, heng small drinks ei hian consumer-te chu an sualna a ti tlem hle. [5] .

Packaging lian tak hian consumer-te insemna mamawh a phuhruk thei bawk a, consumer-te emotional value leh mamawh hrang hrang dangte pawh a phuhruk thei bawk. Chutiang chuan, 1L leh 2L in tur package lian hmasa berte chuan chhungkaw inkhawmna scene-te chu an ngaih pawimawh ber a, 'sharing' an ngaih pawimawh ber a, hei hi tun thlengin a la hman theih reng a ni.

Packed drinks lian tak tak tihchhuah hian consumer-te ei duh dan inthlak danglamna (consumption return to rationality, pursuit of cost-effective) leh consumption scenario zau zawka mamawhna a ngaihtuah a, consumer-te pawhin specification hrang hrang duhthlanna hrang hrang an neih theih phah bawk

Package tenau te chu a rawn lang leh ta a, i pocket-a dah theih tura duan a ni a, mi duhthusam a ni

Chutih lai chuan brand-te chuan package lian zawk aiin package tenau zawk chu an nawr hma zawk a ni.

Coca-Cola hi Chinese market-a package tenau zawk rawn luh tir hmasa ber zinga mi a ni. Kum 2018 khan Coca-Cola hian 200ml mini-can package an pe tan a, hei hi a hlawhtling hle. Hei bakah hian Chinese market-ah pawh Coca Cola mini bottle 300ml leh modern can 330ml te pawh hmuh tur a awm bawk.

Chumi hnuah chuan kum 2019 thleng khan ei leh in lama brand tam tak chuan 'cute economy' thlipui tleh nan packaging te te an siam chhuak a, chu chu Yuanqi Forest-a mini can of sparkling water ang chi hi a ni. He thli hian tea drink track thar pawh a rawn nuai a, tlem, tea leh a dangte pawhin 'mini cup' milk tea an tlangzarh bawk.

Beverage packaging hian small packaging development trend a rawn present a, a chhan chu small packaging hi kalpui nan a tha hle a, mahse hmeichhe bag-ah pawh dah theih a nih avangin thei tui, carbonation leh packaging product tenau dangte chu a lar chho zel a ni.

Hei bakah hian consumer-te chuan hriselna an ngaihven zual sauh sauh bawk. Calorie tamna in tur atan pawh hian package te tak te hian consumer-te calorie phurrit a tihziaawm thei a, sugar tihtlem mamawhna pawh a phuhruk thei bawk. Thil thianghlim zawk hmang chuan package te te chu ni khat chhungin preservatives tel lovin ei theih a ni a, a chhe thei lo.

'Mipa leh hmeichhia consumer-te mamawh hriatthiamna hian product thar leh product portfolio siam that zawka ruahmanna siam turin min pui thei a ni,' tiin Yu chuan a thusawiah a sawi. Hmalam thlir chuan, package hi a lian emaw a te emaw pawh nise, a bulpui ber chu consumer-te mamawh phuhruk a ni a, a tum ber chu a takah chuan 'sell well' tih hi a ni.