Beisei loh takin in tur package lian leh te hi thalai te 'social currency' a lo ni ta a ni.
Weibo-ah chuan beverage packaging lian tak tak thupui chu an zawng fo thin. He thu buatsaih lai hian thupui 'why #1L packaging hi halaite tan social currency a lo ni ta a' hi mi maktaduai 69 chuangin an chhiar tawh a, a kaihhnawih thupui dangte chu mi maktaduai khat chuang zetin an chhiar tawh bawk.
Pack te zawk chuan a lumna tam zawk a keng tel thin. Entirnan, oriental hnah package te te hi a lar hle a, netizens thenkhat chuan DIY 335ml Oriental leaves te pawh package te te ah an siam bawk. He post hi a hmingah 'The Smallest Oriental Leaf on the Internet' tih a ni a, like 30,000 a nei a, duh ber 1,900 chuang leh comment 1,000 chuang a nei bawk.
Tin, net friend thlarau chuan a zawt a -- 100ml drink entu chu tu nge ni? Mi tam tak chuan comment an pe a: 'He package te tak te mawi tak hian taste a duh mai a', 'Super cute even i lei a, i in loh pawhin'...
Size packaging hi a lum a, brand tam zawk chuan packaging hi a lian emaw a te emaw a siam tan ta a ni. 'Value leh small package te hian beverage industry pumpuiah hmasawnna a thlen mek a ni,' tiin Kantar Worldpanel Greater China general manager Yu Jian chuan FBIF2024 Food and Beverage Innovation Forum-ah a sawi.
Nielsen IQ 'trends leh China’s beverage industry 2024'-a thil thleng tur thlirna chuan, 600ml-1249ml large ready-to-drink beverages chu tun hnaiah in tur industry hmasawnna thar a ni ta a ni.
Tun hnaiah chuan traditional brand leh emerging brands te pawhin packaging specification chungchangah buaina lian tak an siam tak zet a ni. Pack 500ml vel an rawn luh tir bakah hian pack lian tak tak 1L vel emaw pack te tak te 300ml vel emaw an rawn siam chhuak bawk.
Entirnan, Oriental Leaves, 500ml packaging bakah hian 900ml leh 335ml packaging an siam bawk a;
Engvangin nge heng brand te package size hi a lian emaw a te emaw a nih tan? Packaging specification thlak danglamna hnuaiah hian eng ang market demand nge a nih?
Beverage packaging lian leh te hi thil thar a ni lo. Mahse tun hnaiah consumer-te chuan packaging lian leh te hi an ngaihven zual hle. Consumer-te mamawh phuhruk nan brand tam tak chuan packaging specification chungchangah 'work hard' an ti tan a.
FBIF chuan hmun tam tak a tlawh a, Oriental Gerberia hnah 900ml chu hmun tinah hmuh theih a ni tih an hmuchhuak a, supermarket lian tak tak emaw, township retail store-ah emaw pawh nise
Tun hnaiah chuan thil siam tam tak a awm a, chu chu package lian zawk emaw, a te zawk emaw a ni. Entirnan, Huiyuan chuan kum 2022-ah 2L high-capacity barrels a tlangzarh dawn a, Dongpeng Beverage-in January 2023-a a product thar 'rehydration' a tlangzarh khan 555ml leh 1L packaging specifications chu a rualin a tlangzarh dawn a YouCong Gas pawhin kumin chhung hian 2L large package a tlangzarh bawk.
Dik tak chuan tun hnaiah package lian tak tak 1L vel leh package te te 300ml vel a la lang lo. Tun hma chuan Tingyi, Uni-President, Coca-Cola leh PepsiCo te ang brand te hian kum 2019 atang khan packaging specification hrang hrang an nei a, hun kal tawh nen khaikhin chuan inthlak danglamna langsar tak a awm tih hmuhchhuah theih a ni. Packaged drinks lian tham tak chu thei tui leh carbonated drinks-ah chauh a awm tawh lo va, sugar-free tea, energy drinks, fruit tea leh sub-category dang sub-category-ah a inthlak tan a ni.
Beverage packaging specifications a danglam a, domestic market-ah chauh ni lovin, international market thlir chuan beverage packaging pawh a lian zawk emaw a te zawk emaw a ni.
Kum 2019 khan Coca-Cola chuan Japan market atan 350ml leh 700ml bottle a tlangzarh a, hei hi a hlawhtling hle. A website-ah Coca-Cola chuan a packaging thar hman a nih chhan a sawifiah a -- Japan-a nau piang zat a tlem a, mihring a pun zel avang leh chhungkaw tenau an pun zel avangin Coke 350ml hi mi pakhat tan a tha a, 700ml hi mi pahnih in tur atan a tha a ni. [2] a ni.
Thlalak: Coca-Cola Japan Official website
Tun hnaiah Japan ramah 900ml Pokuang Li Water hi a pung chho zel a, a tui hi a lar hle. Otsuka-a staff-te sawi danin, 'Nikum kum tawp atang khan thla tin an hralh chhuah zat chu double digit-in a pung a ni.'
British Beverage Brand Moju chuan kum 2016 khan 60ml packaging-ah Booster series hi an tlangzarh a, hemi hnu hian kum 2023 khan 420ml packaging hmangin consumer-te mamawh hrang hrang an phuhruk a ni.
Thlalak atanga a lan dan: Amazon
Chinese outbound brand McDovey pawhin international market-ah sugar tel lo tea packaging lian tak tak a awm dan a hmu bawk. Chinese leh American market-te mamawh phuhruk nan McDovido chuan 750ml oversized package a thlang a ni. Kum 2022 November thla khan McDovedo chuan a rualin 750ml 'Great Oolong Tea' chu China leh United States-ah a tlangzarh a. [4] a ni.
North American market-ah chuan beverage packaging lian zawk trend chu upstream industry-ah pawh a darh tawh a ni. Ron Skotleski, Vice President of Sales and Marketing for the North American Beverage Division of Crown Holdings, metal packaging producer chuan email hmanga thuchhuah siamin, heti hian a sawi: Consumer-te hriselna lam ngaihtuahna avang hian, in tur segment thenkhatah 7.5-ounce can hralhnaah nasa takin a pung tih kan hmu thei a, heng in tur te hi ei tam lutuk hian consumer-te chu a tisual lo zawk tih kan hmu thei bawk. [5] a ni.
Ram dang market-a packaging inthlak chhan atang hian, a packaging lian tak emaw, mini packaging emaw pawh ni se, beverage packaging thlak danglamna hnuaiah pawh, a takah chuan consumer-te mamawh danglam zel phuhruktu leh hralh that duhtu brand a ni tih hmuh theih a ni. Ram chhung market-a consumer group-te thil lei duh danah eng nge inthlak danglamna chiang tak takte chu engte nge ni?
North American market-ah chuan beverage packaging lian zawk trend chu upstream industry-ah pawh a darh tawh a ni. Ron Skotleski, Vice President of Sales and Marketing for the North American Beverage Division of Crown Holdings, metal packaging producer chuan email hmanga thuchhuah siamin, heti hian a sawi: Consumer-te hriselna lam ngaihtuahna avang hian, in tur segment thenkhatah 7.5-ounce can hralhnaah nasa takin a pung tih kan hmu thei a, heng in tur te hi ei tam lutuk hian consumer-te chu a tisual lo zawk tih kan hmu thei bawk. [5] a ni.
Packaging lian tak hian consumer-te sharing mamawh a phuhruk thei bawk a, consumer-te emotional value leh diversified needs dangte pawh a phuhruk thei bawk. Chutiang chuan, 1L hmasa ber leh 2L-a in tur package lian tak takte chuan chhungkaw inkhawmna hmunte chu an ngaih pawimawh ber a, 'sharing' an ngai pawimawh zawk hin a, chu chu tun thlengin hman theih a la ni.
Packaged drinks lian tak tak kahchhuah hian consumer-te consumption preferences (consumption return to rationality, pursuit of cost-effective) leh consumption scenario zau zawk mamawhna a thlak danglam a, consumer-te chu specification hrang hranga duhthlanna hrang hrang an neih theihna tur a siamsak bawk.
Package te te hian comeback an siam mek a, i pocket-a dah tur leh mi duhsak tak tak tur a siam a ni .
Chutih lai chuan brand te chuan package te zawk te chu a lian zawk aiin an nawr hmasa zawk a.
Coca-Cola hi Chinese market-a package tenau zawkte rawn luh tirtu brand hmasa ber zinga mi a ni. Kum 2018 khan Coca-Cola hian 200ml mini-can package an pe tan a. Chu bakah, Chinese market-ah chuan 300ml Mini bottle Coca Cola leh 330ml Modern Can te pawh an hmu thei bawk.
Chumi hnuah chuan kum 2019 thleng khan ei leh in brand tam tak chuan 'cute economy' thlipui tleh tur, Yuanqi Forest-a mini can of sparkling water ang chi packaging te tak te an siam chhuak ta a ni. He thli hi tea drink track thar, tlem, tea leh a dangte pawhin an launched 'mini cup' milk tea thlengin an rawn tichhuak bawk.
Beverage packaging hian packaging tenau tak tak siam chhuah dan a rawn pholang a, a chhan chu packaging te tak te hi kalpui nan a tha hle a, mahse hmeichhe bag-ah pawh dah theih a ni a, chuvangin thei tui, carbonation leh packaging product tenau dangte pawh a lar chho zel a ni.
Chu bakah, consumer-te chuan hriselna lam an ngaihven zual sauh bawk. Calorie tamna in tur atan pawh hian package te te hian consumer te calorie burden a tihziaawm thei a, sugar tihtlem mamawhna pawh a phuhruk thei bawk. Thil chi hrang hrang thianghlim zawk hmang chuan ni khat chhungin package te te chu preservatives tel lovin a ei theih a, a chhe thei lo.
'Mipa leh hmeichhia consumer-te mamawh hriatthiamna hian thil thar leh product portfolio thar tur ruahmanna tha zawk min siamsak thei a ni,' tiin Yu chuan a thusawiah a sawi. Ka ngaihtuah kir leh chuan, package hi a lian zawk emaw a te zawk emaw pawh nise, a bulpui ber chu consumer-te mamawh phuhrukna tur a ni a, a tum ber chu a takah chuan 'sell well' a ni.
Thlalak: Coca-Cola Japan Official website
Thlalak atanga a lan dan: Amazon
