Masu amfani koyaushe suna da dangantaka mai tsawo da farin ciki tare da abubuwan sha. Masu amfani sun daɗe suna jin daɗin samfuran barasa iri-iri, daga giya zuwa giya na fasaha. Amma da alama hakan yana canzawa yayin da shan barasa ke raguwa. To mene ne ma’anar hakan ga masana’antar shaye-shaye?
Yawan shan barasa yana raguwa a hankali tun tsakiyar shekarun 2000, inda bayanai daga Hukumar Lafiya ta Duniya suka nuna cewa yawan barasa ya ragu da lita 0.5 a tsakanin shekarar 2010 zuwa 2020.
Menene dalilan raguwar shan barasa
Juyawar barasa, kodayake a hankali, yana faruwa na ɗan lokaci yanzu saboda wasu dalilai. Na farko shine haɓakar yanayin lafiya da jin daɗin rayuwa. Halin lafiya da walwala sun bayyana a tsakiyar 2010s, amma da gaske ya mamaye masu amfani yayin bala'in duniya.
'Cutar cutar ta sa mutane su kasance masu sanin koshin lafiya kuma suna shirye su canza salon rayuwarsu don su kasance cikin koshin lafiya,' in ji masana.
Har ila yau, samfuran abin sha sun fara lura da canjin. Masana sun ce: 'Duniya kamar yadda muka sani tana ƙara fahimtar lafiya, musamman tun daga shekara ta 2020. Mun ma fi sani da lura da hakan idan ya zo ga lafiyar jiki da ta hankali. Yawancin lokaci, shan giya yana da sauƙin canzawa.'
Ba wai kawai samfuran samfuran ne suka lura da wannan canjin a tsakanin masu amfani ba, amma masana'antar kiwon lafiya ma. Kamar yadda neman lafiya ya haifar da ƙaura daga barasa, masu amfani sun rungumi yawancin zaɓin abubuwan sha waɗanda ba su da giya, tare da kombucha, smoothies, shake protein, da ruwan 'ya'yan itace masu sanyi musamman mashahuri. Amma masu amfani ba wai kawai suna son abin sha ya kasance lafiya ba, har ma suna neman fa'idodin aiki, wanda kuma ya haifar da haɓakar yanayin shan kuzari.
Mafi mahimmanci, nau'ikan nishaɗi sun canza sosai. A da, mutane da yawa sun tafi mashaya bayan aiki, yanzu suna iya zuwa dakin motsa jiki saboda al'adun motsa jiki na karuwa.
Wani dalili na masu amfani don rage yawan barasa shine farashi. Farashin kayan shaye-shaye ya yi tashin gwauron zabi a cikin shekaru goma da suka gabata, abin da ya sa ya zama abin jin dadi ga wasu.
Farashin barasa ya tashi da sama da kashi 95 cikin 100 tun daga shekarar 2000, a cewar Eurostat, wani reshe na Hukumar Tarayyar Turai. Yayin da hauhawar farashin zai iya zama makawa ga masu kera abin sha yayin da suke fuskantar hauhawar farashin samarwa, suna sa ya yi wahala ga masu amfani su sami damar abubuwan sha.
Bugu da kari, babban factor shafi amfani da barasa s shine gibin tsara. Matasan masu amfani suna da ra'ayi daban-daban game da al'adun sha fiye da na baya.
Menene raguwar shan barasa ke nufi ga masana'antun abinci?
Rashin shan barasa ba lallai ba ne ya zama dalilin damuwa ga masu yin abubuwan sha. A gaskiya ma, yana iya zama babbar dama.
Haɓaka yanayin shaye-shaye da ba a sha ba yana ba da damammaki masu yawa don bambanta. Ga waɗanda suke son ɗanɗanar giya, amma suna so su yi yaƙi da ratayewa da safe, masana'antar giyar da ba ta da barasa kuma tana haɓaka, kuma zaɓuɓɓukan da ba su da barasa sun fi koyaushe. 'Bayiyar da ba ta da barasa ita ma tana kwaikwayi dandanon barasa, wanda ke sa ya zama hanya mai sauƙi don jin daɗin barasa ba tare da sha ba,' in ji masana.
Yawancin masu yin abin sha sun fara yin kayayyakin da ba su da barasa, ciki har da wasu gwanayen giya irin su AB InBev. Hakanan za su iya zaɓar abubuwan sha masu lafiya, musamman abubuwan sha masu aiki, waɗanda kuma babban sabon yanayin abin sha ne.
Bugu da ƙari, yayin da shan barasa ya ragu, yawancin masu amfani da su suna sha kuma za su ci gaba da yin haka cikin farin ciki.
Shandong Jinzhou Health Industry Co., Ltd yana ba da mafita na samar da ruwan sha mai tsayawa ɗaya da sabis na marufi a duk duniya. Yi ƙarfin hali, kowane lokaci.
