Zu In tihtlem hian The Beverage Industry tan eng nge a awmzia

Consumer te hian zu nen hian inzawmna rei tak leh hlim tak an nei fo thin. Consumer-te chuan hun rei tak chhung chu zu chi hrang hrang, wine aṭanga craft beer thlengin an lo hmang tawh a ni. Mahse chu chu zu in a tlahniam zel angin a danglam zel niin a lang. Chuti a nih chuan hei hian zu in tur industry tan eng nge a awmzia?

Kum 2000 chho lai vel atang khan zu in hi a tlahniam chho zel a, World Health Organization data atanga a lan danin Europe ramah hian kum 2010 leh 2020 inkar khan mi pakhatin zu in zat chu litre 0.5-in a tlahniam a ni.

Zu in tlem chhante chu engte nge ni

Zu atanga inthlak danglamna hi zawi zawiin ni mahse, chhan hrang hrang avangin hun engemaw chen a lo awm tawh a ni. A hmasa ber chu hriselna leh hrisel lohna lama hmasawnna a ni. Health and wellness trend hi kum 2010 chho lai vel khan a lo chhuak a, mahse khawvel puma hripui leng lai khan consumer-te a man tak zet a ni.

'Hripui leng hian mipuite chu hriselna ngaih pawimawh leh hrisel taka awm theihna tura an nunphung thlak danglam duhna a siam nasa hle a ni,' tiin mithiamte chuan an sawi.

Beverage brand-te pawhin he inthlak danglamna hi an hmu tan ta a ni. Mithiamte chuan: 'Khawvel hi kan hriat angin hriselna lam ngaih pawimawh a ni chho ta hle a, a bik takin kum 2020 atang khan. Kan taksa leh rilru hriselna chungchangah hian hei hi hriat reng kan hre chiang zawk a ni. A tlangpuiin zu in hi tihdanglam a awlsam hle.'

Consumer-te zingah he inthlak danglamna hi brand-te chauh hian an hmu lo a, health industry pawhin an hmu ve bawk. Hriselna zawngin zu aṭanga an inhnukdawk chhoh zel avangin, consumer-te chuan zu ni lo in tur chi hrang hrang an pawm a, kombucha, smoothie, protein shake leh cold-pressed juices te chu a lar hle. Mahse consumer-te chuan an in tur chu hrisel zawka siam an duh mai bakah functional benefits an zawng a, hei hian energy drink trend a tisang hle bawk.

Chu aia pawimawh zawk chu intihhlimna chi hrang hrang a danglam nasa hle. Tun hma chuan mi tam tak chu hnathawh zawhah pub-ah an kal thin a, tunah chuan gym culture a sang chho zel avangin gym-ah an kal mai thei.

Consumer-te zu in tihtlem chhan dang chu cost a ni. Kum sawm kalta chhung khan zu man a sang chho zel a, mi thenkhat tan chuan luxury item a ni.

European Commission pawl pakhat Eurostat chuan kum 2000 aṭang khan zu man hi 95% chuangin a sang chho tawh a ni. In tur siamtute tan chuan thil siam chhuah man sang chhoh zel an hmachhawn avangin man tihsan hi pumpelh theih loh a nih laiin, consumer-te tan zu in tur hmuh a harsa zawk a ni.

Chu bakah, consumption nghawngtu lian ber chu zu in s hi generation gap a ni. Consumer thangtharte hian zu in culture chungchangah hian thlah hmasa te aiin an ngaihdan a danglam zawk a ni.

Zu in tlahniam hian ei tur siamtute tan eng nge a awmzia?

Zu in tlem chhoh zel hi zu siamtute tan chuan ngaihtuahawm a ni hauh lo. Dik tak chuan hun remchang ropui tak a ni thei.

Zu ni lo in tur tam zel hian thil chi hrang hrang siamna hun remchang nasa tak a pe a ni. Beer thlum duhtu, mahse zing lama hangover do duh tan chuan zu tel lo beer industry pawh a thang chak hle a, zu tel lo option pawh a hma aia tha zawk a ni. 'Zu tel lo beer hian zu thlum a entawn bawk a, zu in loha zu in nuam tak a ni,' tiin mithiamte chuan an sawi.

In tur siamtu tam tak chuan zu tel lo thil an siam tan tawh a, beer company lian thenkhat AB InBev te pawh an siam chhuak tawh bawk. Tin, in tur hrisel zawk an thlang thei bawk a, a bik takin functional drinks te pawh an thlang thei a, hei hi beverage trend lian tak a ni bawk.

Chu bâkah, zu in a tlêm laiin, mi tam takin an la in reng a, hlim takin an la in chhunzawm zel dawn a ni.

Jinzhou Health Industry chuan tun hnai khan zu low-acohol tiresome cocktail an tlangzarh a, customer-te chu flavour hrang hrang customize turin an pui a ni cocktails te pawh a awm

Reference source: https://www.foodnavigator.com/Article/2024/07/01/Zu-in a tlahniam zel