Dɛn na ɛyɛ foforo wɔ beer adwumayɛ mu? Nnansa yi ara, Suntory adwumakuw kɛse bi kae sɛ ebedu afe 2025 no, wɔde wɔn adwene besi anonne a ɛnyɛ nsa so na wɔahyehyɛ 'adwumakuw a ɛnyɛ nsa'. Eyi nso ama 'beer a nsa nnim' aba anim. Sɛ́ nneɛma foforo a ɛho hia no, abran bɛn na wɔde beer a nsa nnim reto hɔ mprempren? Ɔkwan bɛn so na ofie beer renya nkɔso?
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Nnansa yi ara, Suntory Holdings de too gua wɔ afe 2025 nsa ne beer Adwumayɛ ho nhyehyɛeɛ ho nkyerɛkyerɛmu mu sɛ wɔbɛhyehyɛ 'adwumayɛ mu nkyekyɛmu a nsa nnim' wɔ afe 2025. Ɔmampanyin Nobuhiro Torii kaa sɛ wɔde wɔn adwene besi anonneɛ a ɛnyɛ nsa so wɔ afe 2025 mu.
Wɔte ase sɛ wɔde nsa a ɛnyɛ nsa ho adwuma no asi hɔ sɛ asɛnnennen foforo. Mprempren, adwuma a ɛnyɛ nsa no yɛ nea... beer division, spirits division ne wine division, nanso adwumakuo no bɛhyehyɛ division foforɔ a ɛnyɛ nsa wɔ January 2025 mu de aka aguadi dwumadie a kan no na wɔakyekyɛ mu no abom.
Wɔ nneɛma a wɔyɛ no fã no, Suntory nso ahyɛ nyansa sɛ wɔnyɛ afe mũ nyinaa anonne a nsa nnim ho nhyehyɛe. Wɔ ne nneɛma a ɛwɔ hɔ dada no akyi no, ɛkaa sɛ wɔbɛto nneɛma te sɛ adeɛ foforɔ 'citric acid drink a nsa nnim' a ɛwɔ ahyɛnsodeɛ a ɛyɛ adwuma wɔ Ɔpɛpɔn 7, 2025. Adwumakuw no bɛyɛ nsɛm ho amanneɛbɔfoɔ nhyiamu wɔ Ɔpɛpɔn 2025 mu de nsɛm no ho amanneɛbɔ ama.
Yebetumi ahu sɛ esiane awo ntoatoaso foforo no gua so ahwehwɛde nti, Suntory kɛse no reyɛ nsakrae wɔ n’adwumayɛ nhyehyɛe mu bere nyinaa. Wɔ adwuma no adwene mu no, Suntory hyehyɛɛ ɔfã a nsa nnim, a egyina anidaso a ɛwɔ track no fã yi so. Mprempren, beer a nsa nnim reyɛ wiase nyinaa anonne foforo, na wɔhwɛ kwan sɛ wiase nyinaa gua kɛse bɛkɔ so ayɛ kɛse.
Beer a nsa nni hɔ - na ɛnyɛ nsa pii gua no boɔ boro dɔla ɔpepepem 13 dedaw wɔ afe 2023 mu, sɛdeɛ nsɛm a ɛtwa toɔ a ɛfiri International Wine & Spirits nhwehwɛmu kuo IWSR kyerɛ no, na wɔhwɛ kwan sɛ ɛbɛma ne kyɛfa wɔ nsa gua no nyinaa mu akɔ soro akodu bɛyɛ 4% wɔ afe 2027 mu.
Beer a nsa nnim, kyerɛ sɛ, beer a nsa nnim, nanso ɛnsɛ '0 nsa'. Sɛnea T/CBJ3108-2021 Beer gyinapɛn a nsa nnim a China Nsã Fekuw de mae kyerɛ no, wɔkyerɛ beer a nsa nnim 0.5%vol anaasɛ ɛne no yɛ pɛ ase sɛ beer a nsa nnim.
Baabi a beer a nsa nnim betumi atew nsa a wɔnom so no, akyinnye biara nni ho sɛ ɛyɛ nea eye ma wɔn a wɔpɛ sɛ wɔtew nsa a wɔnom so anaasɛ wontumi nnom nsa no.
Mprempren, adetɔfo bɛpaw nsa a ano yɛ den wɔ ntease mu, wɔbɛpɛ sɛ wɔpaw nneɛma a ɛyɛ papa na osuahu pa, sen sɛ wobedi nsa dodow anaa dodow a ɛwɔ mu akyi kɛkɛ.
Nea ɛbɛyɛ na wɔadi mprempren su a ɛne sɛ wɔnom nsa a ahoɔden wom ne karka ho ahiade ahorow ho dwuma no, nnwumakuw a wɔyɛ beer anonne ti no ayɛ beer a nsa nnim sɛ ade a wɔde besi ananmu. Suntory akyi no, Anheineken InBev, Heineken, Carlsberg, Asahi, Kirin ne afoforo de nsi repia wɔn ho akɔ wɔn anim. Nneɛma abien, Budweiser ne Heineken, yɛ wiase nyinaa beer a nsa nnim gua no mu 60%.
Sɛ nhwɛso no, Asahi Beer kae wɔ afe 2024 mu sɛ ɛbɛpiapia akɔ nneɛma a nsa nnim ne nsa kakraa bi mu. Nnwumakuw ho nsɛm nso kyerɛ sɛ beer a nsa nnim renya nkɔanim kɛse wɔ wɔn a wɔnom mu wɔ akwahosan ho akyidi mu.
Ab InBev ayɛ nhyehyɛe sɛ wɔbɛdan ne beer a wɔtɔn no nkyem anum mu biako akɔ nneɛma a nsa nnim ne nea nsa nnim so (ɔha biara mu nkyem 3.5 anaa nea ennu saa denam nsa so) so wɔ afe 2025. Budweiser Asia Pacific de beer foforo a Corona Nsã nnim ne Budweiser Beer a Nsã nnim bɛba China wɔ afe 2024. 'Budweiser pɛ sɛ ɔsakra mmere dodow a wɔnom beer no gu ahorow. Beer a nsa nnim nso wɔ hɔ wɔ mmere bi mu anaasɛ egyina ankorankoro pɛ so.' Budweiser Asia Pacific CEO ne ne yɔnko guamtrani Yang Ke aka saa.
Heineken de, kɔɔ so hyɛɛ ne dibea a edi kan sɛ beer a nsa nnim a ɛto so 1 wɔ wiase no mu den denam n’adwuma a nsa nnim ne nea nsa nnim a wɔde kaa ho no so. Heineken ama ne beer a nsa nnim a wɔde ma wɔ United States, Mexico, Spain ne gua afoforo so anyin wɔ nnansa yi mfe mu.
Wɔ Chinafo beer fam no, Yanjing Beer, Qingdao beer, Snow beer ne nea ɛkeka ho nso wɔ nhyehyɛe wɔ beer a nsa nnim mu. Wɔkɔ so yɛ Yanjing Beer foforo de fi beer a nsa nnim a srade nnim, asikre kakraa bi ne srade kakraa bi na ɛba, na ɛkura Germanfo beer fitaa dɛ kronkron no mu.
Bere a beer gua no anyin no, su a ɛne sɛ wɔbɛyɛ beer ahorow ahorow na wɔayɛ ama obiara no reda adi kɛse. Sɛ́ ɔfã a ɛreba no, beer a nsa nnim nso di scene ahwehwɛde a mmerante ne mmabaa a wɔde di dwuma akuw ma 'asetra + akwahosan' ho dwuma. Titiriw wɔ mprempren a wɔnom ntɛmntɛm no mu no, mfɛnsere bere a wɔde bɛtɔn beer a nsa nnim no aba.
Kane no, nsa adwumayɛ mu nhwehwɛmufo CAI Xuefei kyerɛe sɛ beer a nsa nnim betumi ama ayɛ dɛ a emu yɛ hare esiane nsa kakraa bi nti, a ɛne ɔmanfo a wɔhwehwɛ dɛ a emu yɛ hare no nhyia, na ɛne mprempren dɛ a emu yɛ duru kwan a wɔde nsaanodwuma brewing gyina hɔ ma ne stout, positioning yɛ aniwu kakra.
Esiane sɛ adetɔfo nkumaa redɔɔso nti, adetɔfo nneyɛe resakra. Nnansa yi ara, nhwehwɛmu bi a wɔyɛe wɔ nsa a wɔnom ho kyerɛ sɛ 'ɛyɛ dɛ pa' ne ade a ɛho hia sen biara a ɛsɛ sɛ adetɔfo hwɛ so bere a wɔretɔ nsa ho nneɛma, a ne fã no bɛyɛ 50.5%; Ade a ɛto so abien a agye din sen biara wɔ din no mu ne 'akwahosan ho nhyehyɛe,' a ɛne akwahosan ho nsɛm a wɔka wɔ beer a nsa nnim ho no hyia.
Enti, sɛ beer a nsa nnim nso tumi nya mfaso wɔ dɛ mu a, ne akansi titiriw no bɛtu mpɔn kɛse. Nanso eyi nso fa abirabɔsɛm bi ho. Nhwehwɛmufo a wɔwɔ atifi hɔ no kyerɛe sɛ ɔhaw kɛse a ɛwɔ beer a nsa nnim a wɔyɛ mu ne sɛnea wɔyɛ no dɛ foforo, na nneɛma foforo a wɔyɛ no hwehwɛ sɛ wɔma adwene a ɛne sɛ wɔbɛyɛ beer a nsa nnim no nyinaa ayɛ yiye, a ɛyɛ nhyehyɛe ho mfiridwuma.
Efi nea ɛrekɔ so no, beer a nsa nnim bɛyɛ ade foforo a ɛho hia, ɛde ntrɛwmu bere a eye bɛba
