Chii chitsva muindasitiri yedoro ? Munguva pfupi yapfuura, hofori yeSuntory yakati ichatarisa zvinwiwa zvisiri zvinodhaka panosvika 2025 uye kugadzira 'isina-doro bhizinesi unit'. Izvi zvaunzawo 'doro risina doro' pamberi. Sechikamu chakakosha chekuvandudza, ndedzipi hofori dziri kuisa doro risina doro? Kufamba sei kwedoro remumba?
![1737020389520]( "1737020389520")
Munguva ichangopfuura, Suntory Holdings yakazivisa pa2025 doro uye doro Business policy presentation kuti ichagadzira 'doro-isina bhizinesi division' muna 2025. Mutungamiri Nobuhiro Torii akati ichatarisa zvinwiwa zvisiri zvinodhaka muna 2025.
Zvinonzwisiswa kuti bhizinesi risiri redoro rinoiswa sedambudziko idzva. Parizvino, bhizinesi risiri doro rinobatwa ne kupatsanurwa kwedoro , kupatsanurwa kwemweya uye kupatsanurwa kwewaini, asi kambani ichagadzira chikamu chitsva chisina doro muna Ndira 2025 kubatanidza mabasa ekushambadzira akapatsanurwa.
Kudivi rechigadzirwa, Suntory yakarongawo chirongwa chegore rose-chisina doro. Pamusoro pekuvandudza zvigadzirwa zvayo zviripo, yakati ichatanga zvigadzirwa zvakaita sechigadzirwa chitsva 'doro-isina citric acid chinwiwa' chine logo inoshanda musi waNdira 7, 2025. Kambani ichaita musangano nevatori venhau muna Kukadzi 2025 kuti izivise zvese.
Zvinogona kuonekwa kuti kutarisana nemusika kudiwa kwechizvarwa chitsva, hofori Suntory inogara ichigadzirisa bhizinesi rayo. Mukuona kweindasitiri, Suntory yakagadzira kupatsanurwa kusina doro, zvichibva pane tarisiro yechikamu ichi chenzira. Parizvino, doro risina doro riri kuita chikamu chitsva chezvinwiwa zvepasi rose, uye saizi yemusika wepasi rose inotarisirwa kuramba ichikura.
Musika wedoro kwete - uye wakaderera-doro watove nemutengo unodarika mabhiriyoni gumi nematatu emadhora muna 2023, sekureva kwazvino data kubva kuInternational Wine & Spirits research body IWSR, uye inotarisirwa kukura chikamu chayo chemusika wedoro kusvika panosvika 4% panosvika 2027.
Doro risina doro, kureva, doro risina doro, asi harina kuenzana '0 doro'. Zvinoenderana neT/CBJ3108-2021 doro-isina Beer standard rakapihwa neChina Liquor Association, doro rine doro risingasviki kana kuenzana ne0.5% vol rinotsanangurwa sedoro risina doro.
Kusvika pamwero wekuti doro risina doro rinogona kuderedza kunwa doro, pasina mubvunzo isarudzo yakanaka kune avo vanoda kudzikamisa kunwa kwavo doro kana vasingakwanisi kunwa doro.
Parizvino, vatengi vachasarudza zvinwiwa zvinodhaka zvakanyanya, vanowanzo sarudza zvigadzirwa zvine hutano huri nani uye ruzivo rwakanaka, pane kungotsvaga doro kana huwandu.
Kuitira kusangana nemaitiro azvino ekunwa zvine hutano uye zvinodiwa pakutyaira, mabhizinesi echinwiwa chedoro akarima doro risina doro sechigadzirwa chekuchengeta nzvimbo. Pamusoro peSuntory, Anheineken InBev, Heineken, Carlsberg, Asahi, Kirin nevamwe vari kumhanyisa kumberi. Mhando mbiri, Budweiser neHeineken, dzinoita makumi matanhatu muzana emusika wepasi rose wedoro.
Asahi Beer, semuenzaniso, yakataura muna 2024 kuti yaizopinza mu zero-doro uye yakaderera-doro zvigadzirwa. Indasitiri data inoratidzawo kuti doro risina doro riri kuramba richizivikanwa pakati pevatengi mukutsvaga hutano.
Ab InBev inoronga kushandura chikamu chechishanu chedoro rayo kutengesa kuzvinhu zvisina doro uye doro rakaderera (3.5 muzana kana zvishoma nedoro) panosvika 2025. Budweiser Asia Pacific ichaparura doro idzva reCorona Alcohol uye doro reBudweiser Doro risina doro muChina muna 2024. Doro risina doro rinowanikwawo pane dzimwe nguva kana maererano nezvaunoda.' Budweiser Asia Pacific CEO uye mumwe wemasachigaro Yang Ke vadaro.
Heineken, nokuda kwechikamu chayo, yakaramba ichisimbisa nzvimbo yayo inotungamira seyepasi rose 1 doro risina doro kuburikidza nekubatanidzwa kwebhizimisi rayo rakaderera uye risina doro. Heineken yakura doro risina doro rinopihwa muUnited States, Mexico, Spain nemamwe misika mumakore achangopfuura.
Panyaya yedoro rekuChina, Yanjing Beer, Qingdao doro, Snow doro uye zvichingodaro zvakare vane marongero mudoro risina doro. Doro reYanjing rinoramba richikwidziridzwa kuti riburitse doro risina doro rine zero mafuta, shuga shoma uye mafuta mashoma, uye rinochengeta kunaka kwakachena kwedoro jena reGerman.
Nekukura kwemusika wedoro, maitiro ekusiyana-siyana uye ega ega kuvandudzwa kwedoro ari kuramba achibuda pachena. Sechikamu chiri kusimukira, doro risina doro rinopawo kudiwa kwemapoka madiki evatengi ve 'social + hutano'. Kunyanya mukushandiswa kwemazuva ano nekukurumidza, nguva yewindo rekutengesa doro risina doro rasvika.
Kare, muongorori weindasitiri yedoro, CAI Xuefei, akataura kuti doro risina doro rinogona kuita kuti rive rakapfava nekuda kwedoro shoma, risingaenderane neruzhinji rwekutsvagisa chiedza chakareruka, uye hachienderane nezvinorema flavour style inomiririrwa nekubika crafter uye stout, positioning inonyadzisa zvishoma.
Nekukwira kwevatengi vechidiki, maitiro evatengi ari kuchinja. Munguva pfupi yapfuura, kuongorora kwekushandisa kunoratidza kuti 'kunaka kwakanaka' ndicho chinhu chinonyanya kukosha kuti vatengi vateerere pavanotenga zvigadzirwa zvedoro, nechikamu chinosvika 50.5%; Chinhu chechipiri chine mukurumbira pachirongwa 'chehutano,' izvo zvinoenderana nehutano hwedoro risina doro.
Naizvozvo, kana doro risina doro richikwanisawo kuwana zvakanakira kuravira, kukwikwidza kwaro kwepakati kuchavandudzwa zvakanyanya. Asi izvi zvakare zvinosanganisira gangaidzo. Vaongorori vari pamusoro vakaratidza kuti dambudziko guru mukugadzirwa kwedoro risina doro kuvandudzwa kwekunaka, uye hutsva hunosanganisira kuvandudzwa kwepfungwa yose yedoro risina doro, inova system engineering.
Kubva pamaitiro, doro risina doro richava chikamu chakakosha chekuvandudza, chichaunza nguva yekuwedzera iri nani.
