Nu yeye kae le biya dɔwɔƒea? Nyitsɔ laa la, Suntory dɔwɔƒe gã aɖe gblɔ be yealé fɔ ɖe aha siwo menye aha o ŋu le ƒe 2025 me eye yewoaɖo 'asitsaha si me aha mele o'. Esia hã na 'biya si me aha mele o' va do. Abe nu yeyewo dodo ɖe ŋgɔ ƒe hatsotso vevi aɖe ene la, dɔwɔƒe gã kawoe le biya si me aha mele o ɖom anyi fifia? Aleke aƒeme biya ƒe ŋgɔyiyi le?
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Nyitsɔ laa la, Suntory Holdings ɖe gbeƒãe le ƒe 2025 ƒe aha kple biya ƒe Asitsatsa ŋuti ɖoɖowo ɖeɖefia me be yewoaɖo 'asitsatsa ƒe mamã si me aha mele o' le ƒe 2025. Dukplɔla Nobuhiro Torii gblɔ be yewoalé fɔ ɖe aha siwo menye aha o ŋu le ƒe 2025 me.
Wose egɔme be woɖo aha siwo menye aha o ƒe asitsatsa ɖe ɖoƒe si nye kuxi yeye. Fifia la, asitsaha si me ahanono mele o lae nye... biya ƒe mamã, aha sesẽwo ƒe mamã kple wein ƒe mamã, gake dɔwɔƒea aɖo mamã yeye si me ahanono mele o le January 2025 me be woatsɔ asitsatsa ƒe dɔwɔna siwo me mama tsã la awɔ ɖekae.
Le adzɔnuwo ƒe akpa dzi la, Suntory do susua ɖa hã be woawɔ ƒe bliboa ƒe ahanono manɔmee ƒe ɖoɖo. Tsɔ kpe ɖe eƒe adzɔnu siwo li fifia ƒe tɔtrɔ ŋu la, egblɔ be yeaɖe adzɔnuwo abe atike yeye si nye 'alcohol-free citric acid drink' si ŋu dzesi si wɔa dɔ le la ɖe go le January 7, 2025. Dɔwɔƒea awɔ nyadzɔdzɔgblɔlawo ƒe kpekpe le February 2025 me atsɔ aɖe gbeƒã nyatakakawo tsitotsito.
Woate ŋu akpɔe be esi Suntory gã la dze ŋgɔ dzidzime yeyea ƒe asitsatsa ƒe didi ta la, ele asi trɔm le eƒe asitsatsa ƒe ɖoɖoa ŋu ɣesiaɣi. Le dɔwɔƒea ƒe nukpɔsusu nu la, Suntory ɖo ahanono manɔmee ƒe mamã, si wotu ɖe mɔkpɔkpɔ si le mɔa ƒe akpa sia ŋu dzi. Fifia la, biya si me aha mele o va le xexeame katã ƒe ahanono ƒe hatsotso yeye zum, eye wole mɔ kpɔm be xexeame katã ƒe asi ƒe lolome ayi edzi anɔ dzidzim ɖe edzi.
Biya si me aha mele o kple esi mebɔ o ƒe asi ƒe asixɔxɔ wu dɔlar biliɔn 13 xoxo le ƒe 2023 me, le nyatakaka yeye siwo tso Dukɔwo Dome Wein & Gbɔgbɔwo ŋuti numekuku habɔbɔ IWSR gbɔ nu, eye wole mɔ kpɔm be adzi eƒe akpa si le aha sesẽ ƒe asi bliboa me ɖe edzi va ɖo 4% kloe le ƒe 2027 me.
Biya si me aha mele o, si fia be biya si me aha mele o, gake mesɔ kple '0 aha'. Le T/CBJ3108-2021 ƒe Beer si me aha mele o ƒe dzidzenu si China Aha Habɔbɔ ɖe ɖe go nu la, woɖe biya si me aha mele o si mede 0.5%vol o alo sɔ kple 0.5%vol gɔme be enye biya si me aha mele o.
Afisi biya si me aha mele o ate ŋu aɖe ahanono dzi akpɔtɔ le la, ɖikeke mele eme o be enye tiatia nyui aɖe na amesiwo di be yewoaɖe ahanono dzi akpɔtɔ alo mate ŋu ano aha o.
Fifia la, nuƒlelawo atia aha sesẽwo le susu me wu, woadi be yewoatia nusiwo ƒe nyonyome nyo wu eye nuteƒekpɔkpɔ nyo wu, tsɔ wu be yewoati aha ƒe agbɔsɔsɔ alo agbɔsɔsɔme yome ko yome.
Be woakpɔ ahanono kple ʋukuku ƒe nuhiahiã siwo naa lãmesẽ ƒe nɔnɔme si li fifia gbɔ la, biyanono ƒe tatɔ ƒe dɔwɔƒewo de biya si me aha mele o abe nusi woatsɔ aɖo teƒee ene. Tsɔ kpe ɖe Suntory ŋu la, Anheineken InBev, Heineken, Carlsberg, Asahi, Kirin kple ame bubuwo le ŋgɔ yim vevie. Adzɔnu eve siwo nye Budweiser kple Heineken ye nye xexeame katã ƒe biya si me aha mele o ƒe asi ƒe 60%.
Le kpɔɖeŋu me, Asahi Beer gblɔ le ƒe 2024 me be yeaƒoe ɖe aha siwo me aha sesẽ mele o kple esiwo me aha sesẽ mele o nu. Adzɔhawo ƒe nyatakakawo ɖee fia hã be biya si me aha mele o va le bɔbɔm ɖe nuƒlelawo dome le lãmesẽ didi me.
Ab InBev ɖoe be yeatrɔ yeƒe biya dzadzra ƒe akpa atɔ̃lia ayi nusiwo me aha mele o kple esiwo me aha mesɔ gbɔ ɖo o (3.5 le alafa me alo esi mede nenema o to aha me) gbɔ le ƒe 2025. Budweiser Asia Pacific adze biya yeye si me aha mele o kple Budweiser biya si me Aha mele o si nye Corona ɖe go le China le ƒe 2024 me. 'Budweiser di be yeatrɔ asi le biya si me aha mele o kple esi me aha mesɔ gbɔ ɖo o ŋu. Bia si me aha mele o hã li le ɣeyiɣi aɖewo me alo wotu ɖe ame ŋutɔ ƒe didi nu.' Budweiser Asia Pacific ƒe amegã kple zimenɔla kpeɖeŋutɔ Yang Ke gblɔe nenema.
Heineken ya yi edzi do ŋusẽ eƒe nɔƒe gbãtɔ abe biya si me aha mele o si nye No. 1 le xexeame to eƒe asitsatsa si me aha sesẽ mele o kple esi me aha mele o ƒe ɖekawɔwɔ me. Heineken dzi eƒe biya si me aha mele o siwo wònana le United States, Mexico, Spain kple asi bubuwo me le ƒe ʋɛ siwo va yi me.
Le Chinatɔwo ƒe biya gome la, Yanjing Beer, Qingdao biya, Snow biya kple bubuawo hã ƒe ɖoɖo le biya si me aha mele o me. Wotrɔa asi le Yanjing Beer ŋu ɣesiaɣi be wòadze biya si me aha mele o si me ami mele o, sukli mesɔ gbɔ o eye ami mesɔ gbɔ ɖo o la ɖe go, eye wòléa Germanytɔwo ƒe biya ɣi ƒe vivi dzadzɛa me ɖe asi.
Esi biya ƒe asi le tsitsim ta la, biya ƒe ŋgɔyiyi le mɔ vovovowo nu eye wòsɔ na ame ŋutɔ ƒe nɔnɔme va le dzedzem ƒã wu. Abe hatsotso si le dodom ene la, biya si me aha mele o hã kpɔa sɔhɛ nuƒlelawo ƒe ƒuƒoƒowo ƒe nukpɔkpɔ didi gbɔ na 'hadomegbenɔnɔ + lãmesẽ'. Vevietɔ le alesi wozãa biya kabakaba fifia me la, fesreɣi si me woadzra biya si me aha mele o la va ɖo.
Do ŋgɔ la, ahadzraƒe ŋuti numekula CAI Xuefei ɖee fia be biya si me aha mele o ate ŋu ana wòavivi bɔbɔe le aha si mebɔ o ta, si mewɔ ɖeka kple alesi dukɔa di vivi si me mekɔ o yometiti o, eye mewɔ ɖeka kple vivi kpekpe ƒe atsyã si li fifia si wotsɔ aɖaŋudɔwɔwɔ kple stout, positioning tsi tre ɖi na o la nye ŋukpe vie.
Esi nuƒlela siwo metsi o le dzidzim ɖe edzi ta la, nuƒlelawo ƒe nɔnɔmewo le tɔtrɔm. Nyitsɔ laa la, numekuku aɖe si wowɔ le ahanono ŋu ɖee fia be 'vivi nyui' ye nye nu vevitɔ kekeake si ŋu nuƒlelawo nalé ŋku ɖo ne wole ahanono ƒlem, eye eƒe agbɔsɔsɔme ade 50.5%; Nu evelia si ame geɖe lɔ̃na wu le xexlẽdzesiawo me enye 'lãmesẽnyawo gbɔ kpɔkpɔ,' si sɔ kple lãmesẽnya siwo wogblɔna le biya si me aha mele o ŋu.
Eyata ne biya si me aha mele o hã ate ŋu akpɔ viɖe le vivisese me la, eƒe hoʋiʋli vevitɔ anyo ɖe edzi ŋutɔ. Gake esia galɔ nya aɖe si tsi tre ɖe wo nɔewo ŋu ɖe eme. Numekula siwo le etame ɖee fia be nusi sesẽ wu le biya si me aha mele o wɔwɔ me enye nu yeyewo dodo ɖe ŋgɔ le vivi me, eye nu yeyewo dodo ɖe ŋgɔ bia be woawɔ biya si me aha mele o ƒe nukpɔsusu bliboa dodo ɖe ŋgɔ, si nye ɖoɖowɔɖi ƒe mɔ̃ɖaŋununya.
Tso nɔnɔme si le edzi yim nu la, biya si me aha mele o ava zu nu yeyewo dodo ɖe ŋgɔ ƒe hatsotso vevi aɖe, ahe kekeɖenudɔ si nyo wu vɛ
