Nukae nye nu yeye le biyadɔwɔƒea ? Nyitsɔ laa la, Giant Suntory gblɔ be yewoaƒo nu tso aha siwo menye ahatsunolawo o ŋu le ƒe 2025 me eye woaɖo 'non-ahawo ƒe asitsahabɔbɔ'. Esia hã he 'alimamaɖemaɖe beer' va ŋgɔe. Abe nu yeyewo dodo ɖe ŋgɔ ƒe hatsotso vevi aɖe ene la, dɔwɔƒe gã kawoe le biya si me aha sesẽ mele o ɖom fifia? Aleke aƒeme biya ƒe ŋgɔyiyi le?
Nyitsɔ laa la, Suntory Holdings ɖe gbeƒã le ƒe 2025 ƒe aha kple biya ƒe asitsatsa ŋuti ɖoɖowo wɔwɔ me be yeaɖo 'ahamavɔ ƒe asitsatsa ƒe akpa aɖe ' le ƒe 2025. Dukplɔla Nobuhiro Torii gblɔ be yealé fɔ ɖe aha siwo menye ahatsunolawo o ŋu le ƒe 2025 me.
Wose egɔme be wole ahanono ƒe asitsatsa si me aha muame mele o la ɖom ɖe ɖoƒe si nye kuxi yeye. Fifia la, asitsatsa si menye ahatsunolawo o lae kpɔa . Beer Division, Spirits Division kple Wine Division, gake dɔwɔƒea aɖo mama yeye si menye ahatsunolawo o le January 2025 me be woatsɔ awɔ asitsatsa ƒe dɔ siwo me mama nɔ tsã la ɖekae.
Le atike ƒe akpa dzi la, Suntory do susua ɖa hã be woawɔ ɖoɖo ɖe ahanono manɔmee ƒe ɖoɖo si woawɔ ƒe bliboa katã ŋu. Tsɔ kpe ɖe eƒe adzɔnu siwo li fifia ƒe asitɔtrɔ ŋu la, egblɔ be yeadze adzɔnuwo abe nu yeye aɖe 'ahamavɔ citric acid drink' si me dzesidenu le le January 7, 2025. Dɔwɔƒea awɔ nyadzɔdzɔgblɔlawo ƒe kpekpe le February 2025 me atsɔ aɖe gbeƒã nyatakakawo tsitotsito.
Woate ŋu akpɔe be le dzidzime yeyea ƒe asitsatsa ƒe didi ta la, Suntory Gã la le asi trɔm le eƒe asitsatsa ƒe ɖoɖoa ŋu ɣesiaɣi. Le dɔwɔƒea ƒe nukpɔsusu nu la, Suntory ɖo ahanono manɔmee ƒe mama, si wotu ɖe mɔa ƒe akpa sia ƒe mɔkpɔkpɔ dzi. Fifia la, biya si me ahanono mele o va le xexeame katã ƒe ahanono ƒe hatsotso yeye zum, eye wole mɔ kpɔm be xexeame katã ƒe asi ƒe lolome ayi edzi anɔ dzidzim ɖe edzi.
No - kple low-ahawo ƒe biya ƒe asi ƒe home wu $13 biliɔn xoxo le ƒe 2023 me, le nyatakaka yeyetɔ si tso International Wine & Spirits Research Body IWSR gbɔ, eye wole mɔkpɔkpɔ me be adzi eƒe akpa si le aha ƒe asi bliboa me ɖe edzi va ɖo 4% kloe le ƒe 2027 me.
Bia si me aha mele o, si nye biya si me aha mele o, gake mesɔ kple '0 aha ' o. Le T/CBJ3108-2021 ƒe biya si me aha mele o ƒe dzidzenu si China Ahanono Habɔbɔ ta nu la, woɖe biya si me aha le si mede 0.5%vol be enye biya si me aha mele o la gɔme.
Afisi biya si me aha muame mele o ate ŋu aɖe ahanono dzi akpɔtɔ la, ɖikeke mele eme o be enye tiatia nyui aɖe na amesiwo di be yewoaɖe ahanono dzi akpɔtɔ alo womate ŋu ano aha o.
Fifia la, nuƒlelawo atia ahanono le susu me wu, woadi be yewoatia atike siwo ƒe nyonyome nyo wu eye woakpɔ nuteƒe nyuie wu, tsɔ wu be woatia aha sesẽ alo agbɔsɔsɔ si le eme ko.
Be woakpɔ ahanono kple ʋukuku ƒe hiahiã siwo le lãmesẽ me ƒe nɔnɔme si li fifia gbɔ la, biyanono ƒe tatɔwo dea biya si me ahanono mele o la me abe nusi woatsɔ awɔ dɔe ene. Tsɔ kpe ɖe Suntory ŋu la, Anheineken Inbev, Heineken, Carlsberg, Asahi, Kirin kple ame bubuwo le ŋgɔ yim vevie. Adzɔnu eve siwo nye Budweiser kple Heineken, nye 60% le xexeame katã ƒe biyadzraƒe si me ahanono mele o.
Le kpɔɖeŋu me, Asahi biya gblɔ le ƒe 2024 me be yewoaƒoe ɖe aha si me aha muame mele o kple aha sesẽ si me aha sesẽ mele o nu. Dɔwɔƒewo ƒe nyatakakawo hã ɖee fia be biya si me ahanono mele o va le bɔbɔm ɖe edzi le nuƒlela siwo le lãmesẽ yometiti me la dome.
AB InBev ɖoe be yeatrɔ yeƒe biya dzadzra ƒe akpa atɔ̃lia ɖe aha sesẽ aɖeke manɔmee kple aha sesẽ (3.5 le alafa me alo esi mede nenema o) dzi to ƒe 2025. Budweiser Asia Pacific adze corona aha yeye si me ahanono mele o si me ahanono le le 2024 me. ' alo wotu ɖe ame ŋutɔ ƒe didi dzi.' Budweiser Asia Pacific CEO kple eƒe kpeɖeŋutɔ Yang Ke gblɔ nenema.
Heineken ya yi edzi ƒo eƒe nɔƒe gbãtɔ si nye xexeame ƒe biya si me aha sesẽ mele o le xexeame la nu ƒu to eƒe dɔwɔƒe si me aha muame mele o kple esi me aha sesẽ mele o ƒe ɖekawɔwɔ me. Heineken dzi eƒe biya siwo me aha muame mele o la ɖe edzi le United States, Mexico, Spain kple asi bubuwo me le ƒe ʋɛ siwo va yi me.
Le Chinatɔwo ƒe biya gome la, Yanjing biya, Qingdao biya, snodzi beer kple bubuawo hã ƒe ɖoɖo le biya si me aha mele o me. Wotrɔa asi le Yanjing Beer ŋu ɣesiaɣi be wòadze biya si me aha mele o si me ami mele o, sukli mesɔ gbɔ ɖe eme o, eye ami mesɔ gbɔ ɖe eme o, eye wòlé Germanytɔwo ƒe biya ɣi ƒe vivi dzadzɛ me ɖe asi.
Esi biya ƒe asi ƒe tsitsime le tsitsim ta la, beer ƒe ŋgɔyiyi si wowɔ le mɔ vovovowo nu eye wowɔe na ame ŋutɔ la le dzedzem ɖe edzi. Abe hatsotso si le dodom ene la, biya si me aha mele o hã kpɔa sɔhɛ nuƒlelawo ƒe ƒuƒoƒowo ƒe nukpɔkpɔ ƒe didi gbɔ na 'hadomegbenɔnɔ + lãmesẽ'. Vevietɔ le alesi wozãa biya ƒe asi si me aha sesẽ mele o ƒe fesre ƒe ɣeyiɣi si me wowɔa nu kabakaba fifia la me.
Tsã la, ahadzraƒe ŋuti numekula Cai Xuefei ɖee fia be biya si me aha mele o ate ŋu ana wòavivi le aha sesẽ si mebɔ o ta, si mewɔ ɖeka kple dukɔa ƒe vivi si me kɔ o yometiti, eye mewɔ ɖeka kple vivi kpekpe ƒe atsyã si wotsɔ aɖaŋuwɔwɔ kple stout tsi tre ɖi na fifia o, eye teƒeɖoɖo nye ŋukpe vie.
Esi nuƒlela siwo metsi o le dzidzim ɖe edzi ta la, nuƒlelawo ƒe nɔnɔmewo le tɔtrɔm. Nyitsɔ laa la, nuzazã ŋuti numekuku ɖee fia be 'vivinu' nye nu vevitɔ kekeake si ŋu nuƒlelawo alé ŋku ɖo ne wole aha sesẽ ƒlem, eye eƒe agbɔsɔsɔ si ade 50.5%; Nu evelia si ame geɖe lɔ̃na wu le xexlẽdzesiawo me enye 'Health Care,' si sɔ kple lãmesẽnya siwo wogblɔna le biya si me aha mele o ŋu.
Eyata ne biya si me aha mele o hã ate ŋu akpɔ viɖe le vivisese me la, eƒe hoʋiʋli ƒe ŋutete vevitɔa anyo ɖe edzi ŋutɔ. Gake esia galɔ nya si tsi tre ɖe wo nɔewo ŋu ɖe eme. Numekugbalẽ siwo le etame la ɖee fia be nusi sesẽ wu le biya si me ahanono mele o ƒe wɔwɔ me enye vivi ƒe nu yeyewo dodo ɖe ŋgɔ, eye nu yeyewo dodo ɖe ŋgɔ lɔ biya si me aha mele o ƒe nukpɔsusu bliboa dodo ɖe ŋgɔ, si nye ɖoɖo ƒe mɔ̃ɖaŋununya ɖe eme.
Tso nɔnɔme si le edzi yim me la, biya si me ahanono mele o ava zu nu yeyewo dodo ɖe ŋgɔ ƒe hatsotso vevi aɖe, ahe kekeɖenudɔwɔwɔ ƒe ɣeyiɣi si nyo wu vɛ .
