He aha ka mea hou i ka ʻoihana pia ? ʻO ka mea hou aku nei, ua ʻōlelo ʻo Suntory nunui e kālele ana ʻo ia i nā mea inu ʻole i ka makahiki 2025 a hoʻokumu i kahi 'ʻoihana ʻoihana non-alcoholic'. ʻO kēia ka mea i lawe mai i ka ' pia waiʻona ʻole ' i mua. Ma ke ʻano he ʻano hana hou koʻikoʻi, he aha nā pilikua e waiho nei i ka pia ʻole waiʻona? Pehea ka holomua o ka pia hale?
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I kēia mau lā, ua hoʻolaha ʻo Suntory Holdings ma ka hōʻike kulekele ʻoihana ʻona a me ka pia i ka makahiki 2025 e hoʻokumu ʻo ia i 'mahele ʻoihana waiʻona ʻole' i 2025. Ua ʻōlelo ʻo Pelekikena Nobuhiro Torii e kālele ana i nā mea inu ʻole i ka makahiki 2025.
Ua hoʻomaopopo ʻia ua hoʻonohonoho ʻia ka ʻoihana inu ʻona ʻole ma ke ʻano he pilikia hou. I kēia manawa, mālama ʻia ka ʻoihana ʻona ʻole e ka ʻO ka mahele pia , ka māhele ʻuhane a me ka māhele waina, akā e hoʻokumu ka hui i kahi mahele hou ʻole i ka waiʻona i Ianuali 2025 e hoʻohui i nā hana kūʻai ma mua.
Ma ka ʻaoʻao huahana, ua hāʻawi pū ʻo Suntory i kahi hoʻolālā inu waiʻona ʻole piha makahiki. Ma waho aʻe o ka hōʻano hou ʻana i kāna mau huahana i loaʻa, ua ʻōlelo ʻia e hoʻolauna i nā huahana e like me kahi huahana hou ' inu ʻawaʻawa citric ʻole waiʻona ' me kahi hōʻailona hana ma Ianuali 7, 2025. E hoʻopaʻa ka hui i kahi hālāwai kūkā ma Pepeluali 2025 e hoʻolaha i nā kikoʻī.
Hiki ke ʻike ʻia e kū ana i ka noi mākeke o ka hanauna hou, ke hoʻoponopono mau nei ʻo Suntory i kāna ʻoihana ʻoihana. I ka ʻike ʻana o ka ʻoihana, ua hoʻokumu ʻo Suntory i ka ʻāpana waiʻona ʻole, e pili ana i ka manaʻo o kēia māhele o ke ala. I kēia manawa, ke lilo nei ka pia waiʻona ʻole i ʻāpana hou o nā mea inu honua, a ke manaʻo ʻia nei e ulu ka nui o ka mākeke honua.
ʻOi aku ka waiwai o ka mākeke pia no - a me ka haʻahaʻa haʻahaʻa ma mua o $ 13 biliona i 2023, e like me ka ʻikepili hou loa mai ka hui noiʻi International Wine & Spirits IWSR, a ke manaʻo ʻia e ulu i kāna māhele o ka mākeke waiʻona holoʻokoʻa a kokoke i 4% e 2027.
ʻO ka pia waiʻona ʻole, ʻo ia hoʻi, ka pia waiʻona ʻole, akā ʻaʻole like me '0 waiʻona'. Wahi a ka T/CBJ3108-2021 alcohol-free Beer standard i hoʻopuka ʻia e China Liquor Association, ʻo ka pia me ka ʻona waiʻona ma lalo o a i ʻole like me ka 0.5%vol ua wehewehe ʻia he pia ʻole waiʻona.
I ka nui o ka hiki i ka pia waiʻona ke hoʻemi i ka inu ʻana i ka waiʻona, ʻaʻohe kānalua he koho maikaʻi ia no ka poʻe makemake e kaupalena i kā lākou inu ʻona a ʻaʻole hiki ke inu i ka waiʻona.
I kēia manawa, koho nā mea kūʻai aku i nā mea inu ʻona me ka noʻonoʻo, koho i nā huahana me ka maikaʻi a me ka ʻike ʻoi aku ka maikaʻi, ma mua o ka ʻimi wale ʻana i ka ʻona a i ʻole ka nui.
I mea e hoʻokō ai i ke ʻano o kēia manawa o ka inu olakino a me nā pono hoʻokele, ua mahi nā ʻoihana poʻo inu pia i ka pia ʻole waiʻona ma ke ʻano he huahana placeholder. Ma kahi o Suntory, ʻo Anheineken InBev, Heineken, Carlsberg, Asahi, Kirin a me nā mea ʻē aʻe e neʻe ikaika nei i mua. ʻElua mau makamae, ʻo Budweiser a me Heineken, he 60% o ka mākeke pia waiʻona ʻole o ka honua.
ʻO Asahi Beer, no ka laʻana, ua ʻōlelo ʻo ia i ka makahiki 2024 e hoʻomake ia i nā huahana inu waiʻona ʻole a me nā mea inu haʻahaʻa. Hōʻike pū ka ʻikepili ʻoihana i ka lilo ʻana o ka pia waiʻona ʻole i mea kaulana i waena o nā mea kūʻai aku i ka ʻimi ʻana i ke olakino.
Hoʻolālā ʻo Ab InBev e hoʻololi i ka hapalima o kāna kūʻai pia i nā huahana ʻaʻohe waiʻona a haʻahaʻa loa (3.5 pākēneka a emi mai paha ma ka waiʻona) i ka makahiki 2025. E hoʻolauna ʻo Budweiser Asia Pacific i kahi pia hou Corona Alcohol-free a me Budweiser Alcohol-free beer ma Kina i ka makahiki 2024. loaʻa nō hoʻi i kekahi mau manawa a i ʻole ma muli o ka makemake pilikino.' Ua ʻōlelo ʻo Budweiser Asia Pacific CEO a co-chairman ʻo Yang Ke.
ʻO Heineken, ma kāna ʻaoʻao, ua hoʻomau i ka hoʻohui ʻana i kona kūlana alakaʻi ma ke ʻano he pia waiʻona ʻole No. Ua hoʻonui ʻo Heineken i kāna mau makana pia waiʻona ʻole ma ʻAmelika Hui Pū ʻIa, Mekiko, Sepania a me nā mākeke ʻē aʻe i nā makahiki i hala iho nei.
Ma ke ʻano o ka pia Kina, ka pia Yanjing, ka pia Qingdao, ka pia Snow a pēlā aku nō hoʻi kahi hoʻolālā i loko o ka pia waiʻona ʻole. Hoʻonui mau ʻia ʻo Yanjing Beer no ka hoʻomaka ʻana i ka pia waiʻona ʻole me ka momona ʻole, ke kō haʻahaʻa a me ka momona haʻahaʻa, a mālama i ka ʻono maʻemaʻe o ka pia keʻokeʻo Kelemania.
Me ka oʻo ʻana o ka mākeke pia, ʻo ke ʻano o ka hoʻomohala ʻana a me ka hoʻomohala pilikino o ka pia e ʻike nui ʻia. Ma ke ʻano he ʻāpana e kū mai ana, mālama pū ka pia waiʻona ʻole i ka makemake o nā hui kūʻai ʻōpio no ka 'social + health'. ʻOi loa i ka hoʻohana wikiwiki ʻana i kēia manawa, ua hiki mai ka manawa puka aniani o ka mākeke pia waiʻona ʻole.
Ma mua, ua kuhikuhi ʻo CAI Xuefei, ka mea kākau ʻona waiʻona, hiki i ka pia ʻole ke alakaʻi i ka ʻono māmā ma muli o ka liʻiliʻi o ka waiʻona, ʻaʻole ia e like me ka ʻimi ʻana o ka lehulehu i ka ʻono māmā, ʻaʻole ia e like me ke ʻano ʻono kaumaha o kēia manawa i hōʻike ʻia e ka hana brewing a me ka stout, kahi hilahila iki.
Me ka piʻi ʻana o nā mea kūʻai aku ʻōpio, ke loli nei nā ʻano mea kūʻai aku. I kēia mau lā, hōʻike ʻia kahi noiʻi hoʻohana ʻana ʻo ka 'ʻono maikaʻi' ka mea nui loa i ka poʻe kūʻai aku e makaʻala i ka wā e kūʻai ai lākou i nā huahana waiʻona, me ka hapa o ka 50.5%; ʻO ka lua o ka mea kaulana loa ma ka papa inoa ʻo 'mālama ola,' e like me nā koi olakino o ka pia waiʻona ʻole.
No laila, inā hiki i ka pia ʻole waiʻona ke loaʻa nā pōmaikaʻi i ka ʻono, e hoʻomaikaʻi nui ʻia kona hoʻokūkū kumu. Akā, pili hou kēia i kahi paradox. Ua hōʻike ka poʻe loiloi ma luna aʻe ʻo ka pilikia nui loa i ka hoʻomohala ʻana i ka pia ʻole waiʻona ʻo ia ka mea hou o ka ʻono, a ʻo ka hana hou e pili ana i ka hoʻomaikaʻi ʻana i ka manaʻo holoʻokoʻa o ka pia waiʻona ʻole, ʻo ia ka ʻenehana ʻōnaehana.
Mai ke au, e lilo ka pia ʻona ʻole he ʻano hana hou koʻikoʻi, e hoʻolauna i kahi manawa hoʻonui maikaʻi
