Ni iki gishya mu nganda zikora inzoga ? Vuba aha, igihangange Suntory yavuze ko kizibanda ku binyobwa bidasindisha bitarenze 2025 kandi kigashyiraho 'ishami ry’ubucuruzi ridafite inzoga '. Ibi kandi byazanye 'byeri idafite inzoga ' imbere. Nkicyiciro cyingenzi cyo guhanga udushya, ni ibihe bihangange muri iki gihe bitegura inzoga zitarimo inzoga? Nigute iterambere ryinzoga zo murugo?
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Vuba aha, Suntory Holdings yatangaje mu nama ya politiki y’ubucuruzi n’inzoga 2025 ko izashyiraho 'ishami ry’ubucuruzi ridafite inzoga ' mu 2025. Perezida Nobuhiro Torii yavuze ko izibanda ku binyobwa bidasindisha mu 2025.
Byumvikane ko ubucuruzi bwibinyobwa bidasindisha buhagaze nkikibazo gishya. Kugeza ubu, ubucuruzi butarimo inzoga bukorwa na kugabana byeri , kugabana imyuka no kugabana divayi, ariko isosiyete izashyiraho ishami rishya ridasindisha muri Mutarama 2025 kugirango rihuze imirimo yo kwamamaza yari yaracitsemo ibice.
Kuruhande rwibicuruzwa, Suntory yanasabye gahunda yumwaka wose utarimo inzoga. Usibye kuvugurura ibicuruzwa byari bisanzweho, yavuze ko izashyira ahagaragara ibicuruzwa nk'ibicuruzwa bishya 'ibinyobwa bidasembuye bya citricike bitarimo inzoga ' bifite ikirango gikora ku ya 7 Mutarama 2025. Iyi sosiyete izagirana ikiganiro n'abanyamakuru muri Gashyantare 2025 kugira ngo itangaze amakuru arambuye.
Birashobora kugaragara ko guhangana nisoko ryibisekuru bishya, igihangange Suntory gihora gihindura imiterere yubucuruzi. Urebye inganda, Suntory yashyizeho igabana ridafite inzoga, hashingiwe ku byiringiro by'iki gice. Kugeza ubu, inzoga zitagira inzoga zirimo kuba icyiciro gishya cy’ibinyobwa ku isi, kandi biteganijwe ko ingano y’isoko ku isi izakomeza kwiyongera.
Isoko ry’inzoga oya - na alcool nkeya rimaze kugira agaciro ka miliyari zisaga 13 z'amadolari mu 2023, nk’uko imibare iheruka gutangwa n’ikigo cy’ubushakashatsi mpuzamahanga cya Wine & Spirits IWSR kibitangaza, bikaba biteganijwe ko izagera ku mugabane w’isoko rusange ry’inzoga kugera kuri 4% mu 2027.
Inzoga zitagira inzoga, ni ukuvuga inzoga zitagira inzoga, ariko ntizingana '0 inzoga '. Dukurikije ibipimo bya T / CBJ3108-2021 byinzoga zitagira inzoga zitangwa n’ishyirahamwe ry’ibinyobwa by’Ubushinwa, inzoga zirimo inzoga zitarenze cyangwa zingana na 0.5% zisobanurwa nkinzoga zitagira inzoga.
Mugihe inzoga zitagira inzoga zishobora kugabanya kunywa inzoga, nta gushidikanya ko ari amahitamo meza kubashaka kugabanya inzoga zabo cyangwa badashobora kunywa inzoga.
Kugeza ubu, abaguzi bazahitamo ibinyobwa bisindisha mu buryo bushyize mu gaciro, bakunda guhitamo ibicuruzwa bifite ireme ryiza kandi rifite uburambe bwiza, aho gukurikirana gusa inzoga cyangwa ingano.
Kugirango duhuze icyerekezo kigezweho cyo kunywa no gutwara ibinyabiziga bikenewe, ibigo bikuru byibinyobwa byinzoga byahinze inzoga zitagira inzoga nkibicuruzwa byabigenewe. Usibye Suntory, Anheineken InBev, Heineken, Carlsberg, Asahi, Kirin n'abandi barimo gutera imbere cyane. Ibirango bibiri, Budweiser na Heineken, bingana na 60% ku isoko ry’inzoga zitagira inzoga ku isi.
Urugero, inzoga ya Asahi, yavuze mu 2024 ko izasunika muri zeru-alcool n'ibinyobwa bidasindisha. Inganda zerekana kandi ko inzoga zitagira inzoga zigenda zamamara mu baguzi mu gukurikirana ubuzima.
Ab InBev arateganya guhindura icya gatanu cy’ibicuruzwa by’inzoga ku bicuruzwa bitarimo inzoga n’ibicuruzwa bitarimo inzoga nkeya (3,5 ku ijana cyangwa bitarenze inzoga) mu 2025. Budweiser Asia Pacific izashyira ahagaragara inzoga nshya idafite inzoga za Corona na Budweiser Inzoga zitagira inzoga mu Bushinwa mu 2044. 'Budweiser irashaka gutandukanya inshuro nyinshi abakoresha banywa inzoga. Yang Ke yarabivuze.
Heineken we, yakomeje gushimangira umwanya wa mbere nka byeri ya mbere ku isi itagira inzoga binyuze mu guhuza ubucuruzi bwayo butarimo inzoga n’ibiyobyabwenge. Heineken yazamuye inzoga zitagira inzoga muri Amerika, Mexico, Espagne no mu yandi masoko mu myaka yashize.
Ku bijyanye n'inzoga z'Abashinwa, Byeri Yanjing, Inzoga ya Qingdao, Inzoga ya Snow n'ibindi nabyo bifite imiterere muri byeri idafite inzoga. Inzoga ya Yanjing ikomeje kuzamurwa kugirango itangire inzoga zitagira inzoga zifite amavuta ya zeru, isukari nke hamwe n’amavuta make, kandi zigumana uburyohe bwa byeri yera yo mu Budage.
Hamwe no gukura kw'isoko rya byeri, inzira yo guteza imbere inzoga zitandukanye kandi yihariye igenda igaragara cyane. Nkicyiciro kigenda kigaragara, byeri idafite inzoga nayo ihaza ibyifuzo byitsinda ryabaguzi bato 'imibereho + ubuzima '. Cyane cyane mubikoresha byihuse, igihe cyamadirishya yisoko ryinzoga zitagira inzoga zirageze.
Mbere, abasesengura inganda z’inzoga CAI Xuefei bagaragaje ko inzoga zitagira inzoga zishobora gutera uburyohe bworoshye bitewe n’inzoga nke, ibyo bikaba bidahuye n’uko abaturage bakurikirana uburyohe bworoshye, kandi bikaba bidahuye n’uburyo buremereye bugezweho bugereranywa n’ubukorikori n’ubukorikori, umwanya uhagaze biteye isoni.
Hamwe no kuzamuka kwabakiriya bato, imigendekere yabaguzi irahinduka. Vuba aha, ubushakashatsi bwibicuruzwa bwerekana ko 'uburyohe bwiza ' aricyo kintu cyingenzi kubakoresha kwitondera mugihe baguze ibicuruzwa byinzoga, hamwe na 50.5%; Ikintu cya kabiri kizwi cyane kuri urwo rutonde ni 'ubuvuzi, ' bujyanye n’ubuzima bw’inzoga zitagira inzoga.
Kubwibyo, niba inzoga zitagira inzoga nazo zishobora kubona inyungu muburyohe, irushanwa ryibanze ryarushijeho kunozwa. Ariko ibi byongeye birimo paradox. Abasesenguzi bavuzwe haruguru bagaragaje ko ingorane zikomeye mu iterambere ry’inzoga zitarimo inzoga ari uguhanga uburyohe, kandi guhanga udushya bikubiyemo kuzamura igitekerezo cyose cy’inzoga zitarimo inzoga, zikaba ari injeniyeri ya sisitemu.
Uhereye kubitekerezo, inzoga zitagira inzoga zizaba icyiciro cyingenzi cyo guhanga udushya, zizatangira igihe cyiza cyo kwaguka
