In tur trend thar a ni em? Japan-a Suntory chuan zu ni lo in tur a ngaih pawimawh ber tur a ni.

-ah hian eng thil thar nge awm Beer industry ? Tun hnaiah Giant Suntory chuan kum 2025-ah chuan zu ni lo in tur a ngaih pawimawh ber tur thu leh 'non-alcoholic business unit' a din dawn tih a sawi. Hei hian 'alcohol-free beer' chu a rawn thlen bawk. Innovation category pawimawh tak a nih angin, tunah hian eng mi lian nge zu ruih lohna beer siam mek? Engtin nge domestic beer hmasawnna chu a awm?

Tun hnaiah Suntory Holdings chuan 2025 Liquor and Beer Business Policy presentation-ah 'alcohol-free business division' a din tur thu a puang a, kum 2025-ah President Nobuhiro Torii chuan kum 2025-a zu tel lo in tur chungchang a ngaihtuah dawn tih a sawi .

tih hriat a ni . Non-alcoholic beverage business chu harsatna thar angin a ding Tunah hian non-alcoholic business chu 2018 hian a buaipui mek a ni. Beer Division, Spirits Division leh Wine Division te, mahse company chuan January 2025 hian non-alcoholic division thar a din dawn a, a hmaa marketing function inhen darh tawhte chu a inzawm khawm dawn a ni.

Product lamah chuan Suntory hian kum khat chhunga zu awm lohna tur ruahmanna siam a rawt bawk. A thil siam awmsa update bakah hian January 7, 2025-a functional logo nei product 'alcohol-free citric acid drink' ang chi product an tlangzarh dawn tih a sawi a, February 2025-ah press conference an nei dawn a, details an puang dawn a ni.

Generation tharte market demand hmachhawn tur hian giant suntory hian a business structure a siamrem reng tih a hriat theih. Industry thlirnaah chuan Suntory hian zu ruih lohna division a din a, hei hi he track segment-a he segment-a thil thleng tur thlirna aṭanga siam a ni. Tunah hian zu in loh tur beer hi khawvel pum huapa in tur chi thar a ni chho mek a, khawvel puma market size pawh a pung zel tura ngaih a ni.

International Wine & Spirits Research Body IWSR-a data thar ber aṭanga a lan danin, NO - leh low-alcohol beer market hi kum 2023 khan dollar tluklehdingawn 13 chuang a tling tawh a, kum 2027-ah chuan zu zawrh zawng zawng aṭanga a chanvo chu 4% velin a tipung dawn niin an sawi.

Zu tel lo beer, chu chu zu tel lo beer a ni a, mahse a tluk lo '0 alcohol'. T/CBJ3108-2021 alcohol-free beer standard China Liquor Association-in a pek chhuah angin, zu awm zat 0.5%vol aia tlem emaw, a tlukpui emaw beer chu zu tel lo beer tihna a ni.

Zu tel lo beer hian zu in a tihtlem theih phawt chuan zu in tihtlem duh emaw, zu in thei lo emaw tan chuan rinhlelh rual lohvin duhthlan tur tha tak a ni tih rinhlelh rual a ni lo.

Tunah chuan consumer-te chuan zu in hi rilru lam hawi zawkin an thlang ang a, zu awm zat emaw, a zat emaw zawn mai mai ai chuan, quality tha zawk leh tawnhriat nei tha zawk an thlang zawk ang.

Tuna zu in leh lirthei khalh mamawh dan kalphung phuhruk nan beer beverage head enterprise te chuan placeholder product atan zu awm lohna beer an chin a ni. Suntory bakah hian Anheineken Inbev, Heineken, Carlsberg, Asahi, Kirin leh midangte pawhin hma an sawn hle. Brand pahnih, Budweiser leh Heineken te chuan khawvel puma zu awm lohna beer market 60% an nei a ni.

Entirnan, Asahi Beer chuan kum 2024 khan zero-alcohol leh low-alcohol beverage products-ah a nawr lut dawn tih a sawi. Industry data-ah pawh zu tel lo beer hi hriselna zawn kawngah consumer-te zingah a lar chho zel tih a lang bawk.

Ab InBev chuan a beer hralhna hmun ngaa ṭhena hmun khat chu zu in lo leh zu tlem thil (zu hmanga za zela 3.5 emaw aia tlem lo)-ah sawn a tum a, kum 2025-ah chuan Budweiser Asia Pacific chuan kum 2024-ah China-ah Corona zu tel lo beer thar leh zu ruih lohna beer thar a tlangzarh dawn a ni.T'Budweiser chuan a zatve aia tam zuarte drink-a in tur a ni. emaw, mimal duhdan atanga thlirin.' Budweiser Asia Pacific CEO leh co-chairman Yang Ke chuan chutiang chuan a sawi.

Heineken erawh chuan a dinhmun sang ber chu zu ruih lohna beer No. 1-a a awm theihna tur a ni a, chu chu a zu tlem leh zu tel lo sumdawnna inzawmkhawm a ni. Heineken hian tun hnaiah United States, Mexico, Spain leh market dangah zu ruih lohna beer an pe chhuak a, hei hi a hlawhtling hle.

Chinese beer, Yanjing beer, Qingdao beer, snow beer leh a dangte lam hawi chuan zu tel lo beer-ah layout an nei bawk. Yanjing beer hi alcohol-free beer zero fat, low sugar leh low fat hmanga siam chhuah theih turin upgrade chhunzawm zel a ni a, German white beer flavor thianghlim tak chu a vawng reng bawk.

Beer market puitlin tak a nih tak avangin beer chi hrang hrang leh personalized development trend chu a langsar zual zel a ni. Category thar chhuak angin, zu tel lo beer hian 'social + health' atana consumer group naupangte scene demand a huam bawk. A bik takin tunlaia hman chak takah chuan zu in tel lo beer market window period a lo thleng ta.

Tun hma chuan Alcohol Industment analyst Cai Xuefei chuan zu ruih loh beer hian zu a tlem avangin light flavor a thlen thei tih a sawi a, hei hi mipuiin light flavor an zawn nen a inmil lo a, tuna heavy flavor style-a craft brewing leh stout-in a entir mek nen pawh a inmil lo a, positioning pawh a mualphothlak deuh hlek a ni.

Consumer naupang zawkte an lo pun zel avangin consumer trend pawh a danglam chho zel a ni. Tun hnaiah consumption survey-ah chuan 'good taste' hi consumer-te tan zu an lei huna ngaihven tur pawimawh ber a ni tih a lang a, a zat chu 50.5% thleng a ni a He list-a item lar ber pahnihna chu 'health care,' a ni a, chu chu zu tel lo beer-in hriselna a sawi nen a inmil a ni.

Chuvangin, zu tel lo beer pawhin taste-ah advantage a neih theih chuan a core competitiveness chu nasa takin a tichangtlung ang. Mahse hei hian paradox a keng tel leh a ni. A chunga mithiamte chuan zu awm lohna beer siam chhuahna kawnga harsatna lian ber chu thil thar chhuahna (innovation of flavor) a ni tih an tarlang a, thil thar siam chhuahnaah chuan zu tel lo beer tih concept pumpui tihchangtlun a ni a, chu chu system engineering a ni.

He trend atang hian zu tel lo beer chu innovation category pawimawh tak a ni ang a, expansion period tha zawk a thlen ang